Search

This paper aims to analyze several specific forms of filmmaking very related to neoliberalism as an economic, political and cultural system, taking as reference the affective turn to explore this link. For this, it will be considered the different contributions that, from different fields of social sciences, have linked the evolution of capitalism with the conquest of the sphere of affections and emotions, and it will use the methodology of film analysis to verify, in a set of concrete works, the features of that relationship. From this intersection between theoretical proposals and case analysis, the article wants to show an expressive strategy based on the humanization of certain behaviors, through the cinematographic narrative, which normalizes some attitudes and values due to decisions which work on the construction of the story an the aesthetics of the work. This strategy will be verified in three very significant films: The Social Network, Steve Jobs and The Founder. [ABSTRACT FROM AUTHOR]

Branded content creation is seeing a surge in response to the gradual loss of effectiveness of conventional advertising. This paper analyzes the degree of suitability of the radio medium for the development of the branded content technique, in contrast to podcasting, from the perspective of professionals in both sectors. To this end, exploratory research is proposed, through a methodological triangulation. Specifically, open interviews are conducted with 6 managerial professionals linked to these media, which are completed with a survey of 50 professionals from the radio company and a content analysis of the advertising rates in force in 2023 of the 31 generalist and thematic stations included in the General Media Study. The research shows that, at a formal level, despite the obstacles experienced in terms of the commercialization of the technique, radio is a valid medium for branded content and that the prestige provided by certain stations, their audience and expertise, in terms of the production of journalistic products, provide added value to the brand. However, considering the tactical nature of the medium, depending on the objectives and results pursued by the brand, podcasting may be the most appropriate spoken sound medium. [ABSTRACT FROM AUTHOR]

The selective power of digital audiences, fragmented and multiplatform, produces a discrepancy between what the media offer as most relevant in their agenda and what the public prefers to consume or share. A ‘news coverage gap’ that is analysed in this paper applied to the case of the Ukrainian war in the international press. For this purpose, the news highlighted on the frong page, the most read by the web audience and the most shared by Twitter/X users of the digital editions of El País (Spain), Público (Portugal), The Guardian (UK) and The New York Times (US) is collected for four weeks of 2022. The initial sample (N=1680) forms a final useful sample (N=259) on the Russian-Ukrainian conflict to which a content analysis is applied around four categories: journalistic narrative, multimedia, interactivity and tabloidization treatment. The main results show that three of the four media dedicate less than 25% of their front page to the Ukrainian war. A breaking news coverage, augmented by ‘hook’ headlines, which decreases as time goes by and which barely finds interest in the audience, with consumption and dissemination rates between 10% and 3%. This disparity between the most relevant journalistic selection and the preferences of the public reflects an audience that disregards the criteria of journalistic relevance and media that fail to capture their interest or attention regarding the coverage of the conflict. [ABSTRACT FROM AUTHOR]

Healthy behaviors have traditionally been promoted through persuasive messages that provide information about figures or arguments and are designed with an openly persuasive objective. However, other strategies have recently been established, such as the use of narrative messages and mixed formats (which combine information and tell a story). The evidence is not conclusive about the efficacy of these three modalities of persuasion (informational, narrative, and mixed) nor about the mechanisms responsible. Methodology: Two experiments were carried out that compared the effects of the three modalities of persuasive messages mentioned and that were designed to promote sleep hygiene as a factor in controlling body weight. In addition, the role of involvement with the theme of the message and the need for cognition were considered as possible moderator variables. Results: It was observed that the informational message exerted significant indirect effects on the perceived effectiveness of the message, beliefs, and behavioral intention through the self-reference mechanism. In contrast, the narrative and mixed messages owed their persuasive effectiveness to emotional activation, narrative transport, and identification with the protagonist. Conclusions: This paper advances knowledge about persuasion and the most effective strategies to design campaigns to control body weight through the promotion of sleep hygiene. [ABSTRACT FROM AUTHOR]

The case of the private media confiscated in Ecuador at the beginning of Rafael Correa's presidency (2007-2017) led to complex economic, legal, and professional circumstances for the media companies and their journalists. This paper aims to share a broad and documented perspective on the origin and development of the issue at hand by combining three methods for its approach: the historical method, analysis of media policies and in-depth interviews. Implementing regulatory procedures to devise structures for adjustment and censorship towards private media promoted a media reshaping that resulted on the stockpiling of important nationwide media companies (TV, radio, and magazines) into the state-owned entities umbrella. These confiscations took place at a sensitive time for the banking system that owned several of these media, which had been affected by a severe economic, social, and political crisis. The legal actions filed by owners of the confiscated media have rendered it impossible to sell the companies. Furthermore, the precarious financial status turned them into undesirable targets for possible buyers. Out of the seventeen privates media companies owned by the government in 2008, only two are still active in 2023. The other fifteen companies went bankrupt or are currently undergoing liquidation. This measure, while advantageous for the political power, represented an economic and journalistic failure. [ABSTRACT FROM AUTHOR]

VoD -video on demand- platforms have promoted a global television market in the current audiovisual industry. Thanks to its transnational character, the operator of Netflix distributes around the world TV series produced inside a local context, and national cultural identities are transmitted in a global context. The present paper aims to determine the Spanish idiosyncrasy through images about the city of Madrid in Netflix original fiction: Valeria (2020-2023). A qualitative methodology has been used to conduct a bibliographic review and examine this TV fiction. To do so, we elaborate an analysis table with technical data, cultural and emotional identification, and audiovisual language in scenes which show places of Madrid. Findings show the inclusion of outdoors and architectures, locals of economic activity, and identity symbols across images which articulate personal and professional stories with a suitable audiovisual filmmaking. Conclusions highlight the cultural proximity for a local audience, and touristic options of Madrid through this TV series and its promotional material. [ABSTRACT FROM AUTHOR]

In recent years, fact-checking journalism has become one of the dominant strategies to tackle disinformation. For these entities to be effective and gain the trust of citizens, it is essential that they carry out their work under the principles of ideological neutrality, especially when they try to verify political discourse. This paper, groundbreaking in the Spanish context, aims to analyze the verification practices and possible partisan biases of political fact-checking in Spain through a specific study applied to Newtral, the main fact-checker specialized in politics in this country. The political verification practices used by this fact-checker since the beginning of its activity (October 2018-October 2022) were analyzed through quantitative content analysis. In a second phase, the same study was replicated, applied only to the discourse of the main national political leaders. The study used inferential statistics (chi-square hypothesis tests, correlational studies, Kruskal-Wallis test and Mann-Whitney U test). No significant differences were observed between political parties in any of the variables analyzed in the phases of execution and verdict, neither in the general sample nor in the specific sample related to political leaders. However, greater attention is paid to the statements made by politicians belonging to Partido Popular, whose discourse is more checked, which could indicate a certain selection bias. [ABSTRACT FROM AUTHOR]

This paper presents a compendium of good practices detected from the application of the Social Profitability Indicator in Communication IRSCOM to a group of 12 community and indigenous public interest stations in Colombia during the year 2022. The IRSCOM-RADCC (Radio Comunitaria Colombia) is a tested methodology that is specified in 33 indicators and is designed to collect quantitative and qualitative information on the internal functioning of the media in relation to six categories of analysis: management, social capital, territorial and citizen articulation, programming, Internet activity and infrastructure. The information collected goes through a weighting process that results in numerical scores for each of its variables allowing to observe strengths and weaknesses. The tool facilitates the collection of qualitative information in the form of good practices for each of its variables, thanks to the results of the semi-structured interview that accompanies the IRSCOM implementation methodology. The results have shown ingenious ways by radios to self-manage, as well as loyalty participation, both in management and in the realization of programs. There is also a growing interest in diversity and differential aspects in the configuration of social capital and in the programmatic contents as well as a high level of linkage with the social fabric. All this makes them the axis of territorial structuring and enhancement of proximity communication. [ABSTRACT FROM AUTHOR]

In recent years, the fashion industry has been identified as one of the major causes of environmental deterioration, including pollution, use of non-renewable resources, and waste generation, as well as the impact on other ecosystems. In this context, pro-environmental communication regarding responsible consumption is relevant, even though its study is an emerging field that offers new perspectives for analysis, particularly in terms of its contribution to the problem due to its influence on human behavior. Recent studies have shown that the millennial generation, or "millennials," who were born between 1981 and 2000, have caused significant changes in consumption habits. This paper presents the results of an analysis of the perception of communication campaigns' messages and their influence on responsible consumption of fashion industry products among millennials. To achieve this, a quantitative, descriptive, and associative study was designed based on 399 structured surveys administered to men and women between the ages of 20 and 31 in Colombia. The findings show significant relationships between opinions towards the messages and the gender variable, as well as a greater indifference (21.67%) among this population in the older age ranges (28 to 31 years old). It was also found that millennial women are more receptive to pro-environmental message of campaigns than men. [ABSTRACT FROM AUTHOR]

This paper analyses the communication carried out by IBEX35 companies in crisis situations in order to determine the mechanisms that try to favour dialogue between organisations and their stakeholders. The sample is made up of the tweets that include the word covid and that have been issued by the 27 IBEX 35 companies that had verified corporate profiles on the Twitter social platform during the first 6 months of the COVID-19 pandemic in Spain. Taking into consideration the dialogic principles established by Kent and Taylor (1998), which were adapted by Rybalko and Seltzer (2010) for Twitter, an adaptation was made to establish indicators to apply to the conversation established on the platform. To analyse the differences in interaction, the t-test for independent samples and the one-factor ANOVA were used. The results show that companies maintain an interest in engaging with their audiences but continue to deal with topics that are not of interest to users, which makes it difficult for a dialogue or conversation to take place between companies and stakeholders. The article shows that the resources most used by companies in crisis situations are the call to action and dialogue, either by asking their users questions or suggesting the desired interaction. While directly asking users for their opinions does not generate more dialogue, the results show that soliciting attitudes, such as commenting, sharing an image or liking an image, does increase interaction. This implies that there is low interest on the part of audiences to join a real conversation. [ABSTRACT FROM AUTHOR]

If there is one thing we can be sure about the COVID-19 pandemic, it is that it caused an irruption of such magnitude throughout the world that the resonances of the multiple and varied changes it generated have yet to be seen. In relation to communication processes, the demand for information in real time increased and the media took center stage, especially in an initial period when the possibilities of intersubjective contrasts between people were diminished by the confinements. But this was not a constant: as the pandemic spread over time, it lost its novelty character and went from center stage to backdrop in media coverage. This research describes the thematic shifts and the predominant frames that La Nación, Clarín (in its digital versions) and Infobae deployed in their coverage of the pandemic between 2020 and 2022. Framed in the contributions of the agenda setting and framing theories, this paper starts with a quantitative content analysis and compares four specific time frames (April 2020, October 2020, May 2021 and January 2022), chosen for having represented significant peaks in the development of the pandemic in national health terms. The analysis shows that the concentration of the health issue, as well as the prominence of the variables that make up the morality and human interest frames were diluted over time, making the frames in the coverage of the issue less compact and more dispersed. [ABSTRACT FROM AUTHOR]

Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]

This article analyzes the role of women in communication research. It does so by studying their presence/absence in the bibliographies of the syllabus of 108 theoretical courses of journalism degrees taught in 36 colleges in Spain during the 2020-2021 academic year. The work investigates the roles and presences of women in the field of communication, measuring the degree of visibility of women scientists and their contributions in a statistical and comparative way to that of male researchers, quantifying the citation patterns according to the gender of the authors. The data were analyzed with the free statistical software R (version 4.0.3) and a descriptive and inferential analysis was performed. The main results regarding the citation patterns of the research are: 1) an under-citation of publications written by female scientists; 2) an over-citation of publications by male researchers; and 3) the nonexistence of gender homophily (researchers do not tend to cite more authors of their same gender), since female authors are little cited and this low visibility is due to both female and male faculty members. The most referenced author is Elizabeth Noelle-Neumann, one of the few "classics" present, indicating a Matilda effect regarding the historical erasure of female contributions. In conclusion, the paper argues for the need to transform not only citation practices, but an entire scientific culture that denies women as a source of reference and authority from the early stages of university education. [ABSTRACT FROM AUTHOR]

This paper analyzes the media agendas on the vaccination process against Covid-19 in the main digital media in Argentina and the consumption of these news on Facebook, the main world´s social network. From a content analysis on the most relevant news in digital media on the subject and on those with the highest level of engagement, it was intended to determine: 1) the thematic composition of both agendas; 2) the differential presence of actors and points of view in the news; 3) the predominant affective attributes in the media treatment and in the public agenda; and 4) the frames that shaped the information in each of the platforms. The results show the existence of news gaps in terms of topics and frames, in a context of a heavily concentrated media environment. [ABSTRACT FROM AUTHOR]

This paper studies the arguments and mobilization strategies used by the pro-life movement in Argentina on Instagram during the debates about the legalization of abortion in 2018. To analyse these strategies, we compiled a corpus, which includes the images published over eleven months by the two accounts of the pro-life associations with most followers on Instagram. The analysis combines two methods: visual content analysis and multimodal critical discourse analysis. Results show that these accounts used different mobilization repertoires (Unidad provida aimed at mobilizing the supporters even at a local level, while Unidos por las dos vidas wanted to persuade the followers, impact them, and stigmatize women). Nevertheless, both accounts converged in the use of the historical argumentation and persuasion strategies of the anti-abortion movement in Argentina, adapting them to the specific affordances of Instagram, without substantially modifying their content. In addition, on occasions, they also constructed visual and textual counterarguments opposed to those of the pro-choice movement. [ABSTRACT FROM AUTHOR]

This paper analyzes the individual conditions of journalistic production in two independent medias of the media-partisan structure in Cuba. These can be considered among the most internationally recognized Cuban media. In the research, in-depth interviews with 40 journalists. It was found that these conditions are marked, fundamentally, by the confluence in the two media organizations of young graduates of journalism courses in the country with a multiple spatial location, and different referents and professional trajectories. A professional identification with the functions of journalism to inform, monitor power, participate in social debate and show society in its diversity, among others, was also detected. In addition, personal concerns were found about the violence against independent journalism on the island. It was concluded that these conditions materialize in terms of an anti-authoritarian professional discursiveness (and representation) shared by journalists. A comparison with the findings of inquiries located in other national spaces is proposed in the conclusions. [ABSTRACT FROM AUTHOR]

This paper analyses the evolution of the electoral use of Instagram in Spain, from its origins as a political communication channel to its current consolidation. A content analysis of eleven variables is applied to the formal, spatial, personal, thematic-discursive and interactive dimensions of the activity carried out on this social network by the candidates for the presidency of the Spanish Government of the parties that ran with the highest vote expectations in the General Elections of December 2015, June 2016 and April and November 2019 (571 posts). The results show the consolidation of Instagram as a political communication tool and the growing interest of the parties in it, as well as the increasing importance of short videos as a format. The electoral use of this social network is carried out with an increasingly mobilising intention, as evidenced both by the themes chosen and, above all, by the purpose of the publications, the spatial context represented and the hashtags used. The growing characterisation of candidates as leaders of the masses is also evidence of the personalisation of political leadership that occurs in this medium during electoral campaigns. Finally, the phenomenon of polarisation and the presence of populist stylistic traits are also beginning to be noticeable, as reflected in the increase in political issues and negative emotional appeals in the messages. [ABSTRACT FROM AUTHOR]

On 26 April 1986, one of the most important events in the history of nuclear energy took place: the Chernobyl accident. This historic event marked the decline of the Soviet Union, an environmental agenda and new geopolitics of the world. It has been portrayed in literature, film, photo-reportage and documentary, among others. This paper seeks to analyse and contrast the HBO series Chernobyl (2019) and Svetalna Alexievich's Voices from Chernobyl (1997), specifically the relationship between reality and literary and filmic reconstruction. For this purpose, we use a descriptive-argumentative logic and a visual analysis with a mixed methodology. The analysis reveals a conflictive relationship between the two works, since the testimonies recorded in the book are easily recognisable in the series, although the latter has never specified that they are based on the book. Among the conclusions, the narrative structure carrying ideology (which seeks to strengthen a collective imaginary over the commonly accepted biases about the Soviet Union and its model of socialism), carried out with remarkable art direction, stands out. Finally, the series comes at a time of widespread debate in civil society about the use of nuclear energy, just as the end of the current model of fossil fuel-based energy generation for society and heavy industry approaches. [ABSTRACT FROM AUTHOR]