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1. ADAPTACIONES ESTRATÉGICAS DE LA PUBLICIDAD INSTITUCIONAL GRUPO SOCIAL ONCE.

Author

RUBIO-ROMERO, JUANA, FERNÁNDEZ-CID, MATILDE, and LAMO DE ESPINOSA, MARTA PERLADO

Subjects
SOCIAL integration, SOCIAL groups, SOCIAL values, MASS media, BRAND identification, PROFESSIONAL identity
Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

2. LAS MARCAS COMO EJE DE SOCIALIZACIÓN DE LA GENERACIÓN ALPHA.

Author

RANGEL, CELIA, MONGUÍ, MÓNICA, LARRAÑAGA, KEPA PAUL, and DÍEZ, OLGA

Subjects
BRAND choice, REASONING in children, BRAND name products, SOCIALIZATION, TOYS, EXCUSES
Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021