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This paper argues that, given the episteme imposed by the West to the native peoples of America, the Mapuche people in Chile has generated a counter-hegemonic strategy of empowerment that sets and reflects a unique intercultural communication system, giving rise to heterogeneous discourses about a new order in the relationships of cultural contact, as evidenced in transversal discursive resources and mechanisms. These elements are part of the resistance strategies oriented to "epistemic detachment" (Mignolo, 2010) of the "colonial matrix of power" (Quijano quoted in Mignolo, 2010), a problem that is studied both in artistic and media discourses that appear in the public sphere. [ABSTRACT FROM AUTHOR]