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Introduction: The text departs from a theoretical review in order to distinguish two specific dynamics involving the use of commercial tools by activists on the one hand, and the development of autonomous technologies driven by social movements themselves on the other. Objectives: The aim of this article is to define various logics of digital activism by engaging critically with several scholar contributions that, generally through a historical analysis, allow us to establish theoretical distinctions and recognize differentiated logics of action when it comes to determining how social movements actually use digital technology. In the paper, critical engagement with the literature is examined against our empirical findings to challenge pre-existing assumptions, as well as evolutionary approaches sometimes observed in some of these contributions. The text also makes a point of transcending closed historical stages. Conclusions: The article’s conclusions point towards a multidimensionality of factors (pragmatic-utilitarian, strategic-tactical and ideological/identity-related) regulating the ways in which social movement leverage technology. [ABSTRACT FROM AUTHOR]

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