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The Seris are an indigenous group that inhabits the central coast of Sonora, Mexico, identified historically as hunter-gatherers and fishers. They were educated under the rural schools program implemented by the federal government in the 1920s. From a regional perspective, this paper explores the scope of this cultural/educational policy to elucidate the factors that led to its implementation, arguing that the rural education aimed at indigenous peoples was determined through negotiations by intermediaries; in this case, ranchers, teachers, local merchants and members of religious associations who sought to adjust the educational programs to this community's existing cultural conditions. [ABSTRACT FROM AUTHOR]