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This paper defines four modes of tutorials created ad hoc in order to develop a specific experience of Learning Project (APP), in the Bachelor of Advertising and Public Relations from the University of Girona. The project has been based on the development of a comprehensive communication campaign from an actual concrete custom client, in this case, the Dean of the Faculty of Tourism. The students have taken on the role of media agencies, teachers have taken the role of campaign managers, and they have corrected their work in the different areas of their campaigns: campaign advice, online communication, audiovisual creation, adverting. Finally, the client role was made by the Dean by acting as a real customer giving students a real and concrete order. The development of the project was made from a systematic and ongoing mentoring that has allowed a combinatorial tutorial, flexible enough to meet the challenge posed to students. Communication campaigns were submitted to a heterogeneous, with the presence of teachers, students and clients. The 4 types of tutorials presented in this new model of university teaching are: specific tutorials weekly, cross tutorial weekly, tutoring and mentoring rehearsal and evaluation tutorial. The result is a rigorous experience that simulates professional work globally serving specific interests and knowledge. We conclude the optimal implementation of this quadruple model of active tutoring in an APP experience. The mock pilot was conducted in 2011/2012 and the final execution took place this year 2012/2013. [ABSTRACT FROM AUTHOR]

The implementation of the European Higher Education Area in Spain has involved a substantial change in the traditional practices of university education, introducing important modifications both in the teaching methodology and in the assessment criteria. This work presents the experience carried out by the Faculty of Economics and Business Administration of Albacete in the subject of Cost Accounting. The paper aims to determine whether the new methodologies used in recent years and the introduction of new criteria for assessment have had a positive impact on the improvement of the students' performance and motivation in the aforementioned subject, which is taught in the third year of the degree in Business and Management Administration (ADE). In order to achieve this, we compared the grades obtained by students during the academic years 2009/2010 and 2010/2011 (in which the ECTS methodology was applied) with those obtained in the two immediately preceding academic years: 2007/2008 and 2008/2009 (where the teaching methodology involved lectures and a final exam worth 100% of the final grade). The findings evince an overall increase in the rate of students who take the exam and participate in the process of continuous assessment as a result of the new teaching methodologies. [ABSTRACT FROM AUTHOR]