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Healthy behaviors have traditionally been promoted through persuasive messages that provide information about figures or arguments and are designed with an openly persuasive objective. However, other strategies have recently been established, such as the use of narrative messages and mixed formats (which combine information and tell a story). The evidence is not conclusive about the efficacy of these three modalities of persuasion (informational, narrative, and mixed) nor about the mechanisms responsible. Methodology: Two experiments were carried out that compared the effects of the three modalities of persuasive messages mentioned and that were designed to promote sleep hygiene as a factor in controlling body weight. In addition, the role of involvement with the theme of the message and the need for cognition were considered as possible moderator variables. Results: It was observed that the informational message exerted significant indirect effects on the perceived effectiveness of the message, beliefs, and behavioral intention through the self-reference mechanism. In contrast, the narrative and mixed messages owed their persuasive effectiveness to emotional activation, narrative transport, and identification with the protagonist. Conclusions: This paper advances knowledge about persuasion and the most effective strategies to design campaigns to control body weight through the promotion of sleep hygiene. [ABSTRACT FROM AUTHOR]

The case of the private media confiscated in Ecuador at the beginning of Rafael Correa's presidency (2007-2017) led to complex economic, legal, and professional circumstances for the media companies and their journalists. This paper aims to share a broad and documented perspective on the origin and development of the issue at hand by combining three methods for its approach: the historical method, analysis of media policies and in-depth interviews. Implementing regulatory procedures to devise structures for adjustment and censorship towards private media promoted a media reshaping that resulted on the stockpiling of important nationwide media companies (TV, radio, and magazines) into the state-owned entities umbrella. These confiscations took place at a sensitive time for the banking system that owned several of these media, which had been affected by a severe economic, social, and political crisis. The legal actions filed by owners of the confiscated media have rendered it impossible to sell the companies. Furthermore, the precarious financial status turned them into undesirable targets for possible buyers. Out of the seventeen privates media companies owned by the government in 2008, only two are still active in 2023. The other fifteen companies went bankrupt or are currently undergoing liquidation. This measure, while advantageous for the political power, represented an economic and journalistic failure. [ABSTRACT FROM AUTHOR]

This paper presents a compendium of good practices detected from the application of the Social Profitability Indicator in Communication IRSCOM to a group of 12 community and indigenous public interest stations in Colombia during the year 2022. The IRSCOM-RADCC (Radio Comunitaria Colombia) is a tested methodology that is specified in 33 indicators and is designed to collect quantitative and qualitative information on the internal functioning of the media in relation to six categories of analysis: management, social capital, territorial and citizen articulation, programming, Internet activity and infrastructure. The information collected goes through a weighting process that results in numerical scores for each of its variables allowing to observe strengths and weaknesses. The tool facilitates the collection of qualitative information in the form of good practices for each of its variables, thanks to the results of the semi-structured interview that accompanies the IRSCOM implementation methodology. The results have shown ingenious ways by radios to self-manage, as well as loyalty participation, both in management and in the realization of programs. There is also a growing interest in diversity and differential aspects in the configuration of social capital and in the programmatic contents as well as a high level of linkage with the social fabric. All this makes them the axis of territorial structuring and enhancement of proximity communication. [ABSTRACT FROM AUTHOR]

VoD -video on demand- platforms have promoted a global television market in the current audiovisual industry. Thanks to its transnational character, the operator of Netflix distributes around the world TV series produced inside a local context, and national cultural identities are transmitted in a global context. The present paper aims to determine the Spanish idiosyncrasy through images about the city of Madrid in Netflix original fiction: Valeria (2020-2023). A qualitative methodology has been used to conduct a bibliographic review and examine this TV fiction. To do so, we elaborate an analysis table with technical data, cultural and emotional identification, and audiovisual language in scenes which show places of Madrid. Findings show the inclusion of outdoors and architectures, locals of economic activity, and identity symbols across images which articulate personal and professional stories with a suitable audiovisual filmmaking. Conclusions highlight the cultural proximity for a local audience, and touristic options of Madrid through this TV series and its promotional material. [ABSTRACT FROM AUTHOR]

In recent years, fact-checking journalism has become one of the dominant strategies to tackle disinformation. For these entities to be effective and gain the trust of citizens, it is essential that they carry out their work under the principles of ideological neutrality, especially when they try to verify political discourse. This paper, groundbreaking in the Spanish context, aims to analyze the verification practices and possible partisan biases of political fact-checking in Spain through a specific study applied to Newtral, the main fact-checker specialized in politics in this country. The political verification practices used by this fact-checker since the beginning of its activity (October 2018-October 2022) were analyzed through quantitative content analysis. In a second phase, the same study was replicated, applied only to the discourse of the main national political leaders. The study used inferential statistics (chi-square hypothesis tests, correlational studies, Kruskal-Wallis test and Mann-Whitney U test). No significant differences were observed between political parties in any of the variables analyzed in the phases of execution and verdict, neither in the general sample nor in the specific sample related to political leaders. However, greater attention is paid to the statements made by politicians belonging to Partido Popular, whose discourse is more checked, which could indicate a certain selection bias. [ABSTRACT FROM AUTHOR]

In recent years, the fashion industry has been identified as one of the major causes of environmental deterioration, including pollution, use of non-renewable resources, and waste generation, as well as the impact on other ecosystems. In this context, pro-environmental communication regarding responsible consumption is relevant, even though its study is an emerging field that offers new perspectives for analysis, particularly in terms of its contribution to the problem due to its influence on human behavior. Recent studies have shown that the millennial generation, or "millennials," who were born between 1981 and 2000, have caused significant changes in consumption habits. This paper presents the results of an analysis of the perception of communication campaigns' messages and their influence on responsible consumption of fashion industry products among millennials. To achieve this, a quantitative, descriptive, and associative study was designed based on 399 structured surveys administered to men and women between the ages of 20 and 31 in Colombia. The findings show significant relationships between opinions towards the messages and the gender variable, as well as a greater indifference (21.67%) among this population in the older age ranges (28 to 31 years old). It was also found that millennial women are more receptive to pro-environmental message of campaigns than men. [ABSTRACT FROM AUTHOR]

This paper analyses the communication carried out by IBEX35 companies in crisis situations in order to determine the mechanisms that try to favour dialogue between organisations and their stakeholders. The sample is made up of the tweets that include the word covid and that have been issued by the 27 IBEX 35 companies that had verified corporate profiles on the Twitter social platform during the first 6 months of the COVID-19 pandemic in Spain. Taking into consideration the dialogic principles established by Kent and Taylor (1998), which were adapted by Rybalko and Seltzer (2010) for Twitter, an adaptation was made to establish indicators to apply to the conversation established on the platform. To analyse the differences in interaction, the t-test for independent samples and the one-factor ANOVA were used. The results show that companies maintain an interest in engaging with their audiences but continue to deal with topics that are not of interest to users, which makes it difficult for a dialogue or conversation to take place between companies and stakeholders. The article shows that the resources most used by companies in crisis situations are the call to action and dialogue, either by asking their users questions or suggesting the desired interaction. While directly asking users for their opinions does not generate more dialogue, the results show that soliciting attitudes, such as commenting, sharing an image or liking an image, does increase interaction. This implies that there is low interest on the part of audiences to join a real conversation. [ABSTRACT FROM AUTHOR]

If there is one thing we can be sure about the COVID-19 pandemic, it is that it caused an irruption of such magnitude throughout the world that the resonances of the multiple and varied changes it generated have yet to be seen. In relation to communication processes, the demand for information in real time increased and the media took center stage, especially in an initial period when the possibilities of intersubjective contrasts between people were diminished by the confinements. But this was not a constant: as the pandemic spread over time, it lost its novelty character and went from center stage to backdrop in media coverage. This research describes the thematic shifts and the predominant frames that La Nación, Clarín (in its digital versions) and Infobae deployed in their coverage of the pandemic between 2020 and 2022. Framed in the contributions of the agenda setting and framing theories, this paper starts with a quantitative content analysis and compares four specific time frames (April 2020, October 2020, May 2021 and January 2022), chosen for having represented significant peaks in the development of the pandemic in national health terms. The analysis shows that the concentration of the health issue, as well as the prominence of the variables that make up the morality and human interest frames were diluted over time, making the frames in the coverage of the issue less compact and more dispersed. [ABSTRACT FROM AUTHOR]

Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]

This article analyzes the role of women in communication research. It does so by studying their presence/absence in the bibliographies of the syllabus of 108 theoretical courses of journalism degrees taught in 36 colleges in Spain during the 2020-2021 academic year. The work investigates the roles and presences of women in the field of communication, measuring the degree of visibility of women scientists and their contributions in a statistical and comparative way to that of male researchers, quantifying the citation patterns according to the gender of the authors. The data were analyzed with the free statistical software R (version 4.0.3) and a descriptive and inferential analysis was performed. The main results regarding the citation patterns of the research are: 1) an under-citation of publications written by female scientists; 2) an over-citation of publications by male researchers; and 3) the nonexistence of gender homophily (researchers do not tend to cite more authors of their same gender), since female authors are little cited and this low visibility is due to both female and male faculty members. The most referenced author is Elizabeth Noelle-Neumann, one of the few "classics" present, indicating a Matilda effect regarding the historical erasure of female contributions. In conclusion, the paper argues for the need to transform not only citation practices, but an entire scientific culture that denies women as a source of reference and authority from the early stages of university education. [ABSTRACT FROM AUTHOR]

This paper analyzes the media agendas on the vaccination process against Covid-19 in the main digital media in Argentina and the consumption of these news on Facebook, the main world´s social network. From a content analysis on the most relevant news in digital media on the subject and on those with the highest level of engagement, it was intended to determine: 1) the thematic composition of both agendas; 2) the differential presence of actors and points of view in the news; 3) the predominant affective attributes in the media treatment and in the public agenda; and 4) the frames that shaped the information in each of the platforms. The results show the existence of news gaps in terms of topics and frames, in a context of a heavily concentrated media environment. [ABSTRACT FROM AUTHOR]

This paper analyzes the individual conditions of journalistic production in two independent medias of the media-partisan structure in Cuba. These can be considered among the most internationally recognized Cuban media. In the research, in-depth interviews with 40 journalists. It was found that these conditions are marked, fundamentally, by the confluence in the two media organizations of young graduates of journalism courses in the country with a multiple spatial location, and different referents and professional trajectories. A professional identification with the functions of journalism to inform, monitor power, participate in social debate and show society in its diversity, among others, was also detected. In addition, personal concerns were found about the violence against independent journalism on the island. It was concluded that these conditions materialize in terms of an anti-authoritarian professional discursiveness (and representation) shared by journalists. A comparison with the findings of inquiries located in other national spaces is proposed in the conclusions. [ABSTRACT FROM AUTHOR]

This paper studies the arguments and mobilization strategies used by the pro-life movement in Argentina on Instagram during the debates about the legalization of abortion in 2018. To analyse these strategies, we compiled a corpus, which includes the images published over eleven months by the two accounts of the pro-life associations with most followers on Instagram. The analysis combines two methods: visual content analysis and multimodal critical discourse analysis. Results show that these accounts used different mobilization repertoires (Unidad provida aimed at mobilizing the supporters even at a local level, while Unidos por las dos vidas wanted to persuade the followers, impact them, and stigmatize women). Nevertheless, both accounts converged in the use of the historical argumentation and persuasion strategies of the anti-abortion movement in Argentina, adapting them to the specific affordances of Instagram, without substantially modifying their content. In addition, on occasions, they also constructed visual and textual counterarguments opposed to those of the pro-choice movement. [ABSTRACT FROM AUTHOR]

This paper analyses the evolution of the electoral use of Instagram in Spain, from its origins as a political communication channel to its current consolidation. A content analysis of eleven variables is applied to the formal, spatial, personal, thematic-discursive and interactive dimensions of the activity carried out on this social network by the candidates for the presidency of the Spanish Government of the parties that ran with the highest vote expectations in the General Elections of December 2015, June 2016 and April and November 2019 (571 posts). The results show the consolidation of Instagram as a political communication tool and the growing interest of the parties in it, as well as the increasing importance of short videos as a format. The electoral use of this social network is carried out with an increasingly mobilising intention, as evidenced both by the themes chosen and, above all, by the purpose of the publications, the spatial context represented and the hashtags used. The growing characterisation of candidates as leaders of the masses is also evidence of the personalisation of political leadership that occurs in this medium during electoral campaigns. Finally, the phenomenon of polarisation and the presence of populist stylistic traits are also beginning to be noticeable, as reflected in the increase in political issues and negative emotional appeals in the messages. [ABSTRACT FROM AUTHOR]

On 26 April 1986, one of the most important events in the history of nuclear energy took place: the Chernobyl accident. This historic event marked the decline of the Soviet Union, an environmental agenda and new geopolitics of the world. It has been portrayed in literature, film, photo-reportage and documentary, among others. This paper seeks to analyse and contrast the HBO series Chernobyl (2019) and Svetalna Alexievich's Voices from Chernobyl (1997), specifically the relationship between reality and literary and filmic reconstruction. For this purpose, we use a descriptive-argumentative logic and a visual analysis with a mixed methodology. The analysis reveals a conflictive relationship between the two works, since the testimonies recorded in the book are easily recognisable in the series, although the latter has never specified that they are based on the book. Among the conclusions, the narrative structure carrying ideology (which seeks to strengthen a collective imaginary over the commonly accepted biases about the Soviet Union and its model of socialism), carried out with remarkable art direction, stands out. Finally, the series comes at a time of widespread debate in civil society about the use of nuclear energy, just as the end of the current model of fossil fuel-based energy generation for society and heavy industry approaches. [ABSTRACT FROM AUTHOR]

The paper analyzes the informative coverage of 9 Latin American newspapers on the general election held in Spain on November 10, 2019. This is considered an important event that helped close a turbulent period of the national political life. A content analysis sheet was applied to all texts regarding the campaign appeared between November 1 and 11 (n = 35), considering, among other variables, location, extension, authorship, sources, genres, nature of the content and frame. The results allow concluding that the selected newspapers dedicated a wide space to the November 10 election. Furthermore, media outlet granted part of their coverage an interpretive dimension and offered a vision on the campaign dominated by the strategic and game frames, since they placed the focus on the polls and the possibility of post-electoral agreements. [ABSTRACT FROM AUTHOR]

The massification of streaming platforms, specifically Netflix, has modified the consumption patterns of an increasingly active and empowered audience when it comes to choosing how, when and what content to watch. This behavioral pattern has generated the exploration of new mechanisms to know in greater detail and depth the motivations and emotions that people have when they face audiovisual content and platforms. The measurement of engagement offers adequate information to predict those behaviors that condition consumption, as well as some characteristics that cause loyalty to a brand and willingness to pay for a service. This paper describes, through a quantitative factor analysis, the engagement experiences that 574 Mexican millennials have when using Netflix. It was established that when using Netflix, experiences related to socialization, entertainment and reflection on new topics stand out. This would indicate that beyond entertainment, it generates other types of attributes that are typically associated with it. [ABSTRACT FROM AUTHOR]

The aim of this paper is to present a formal analysis of the local laws related to Mexican journalists' protection, and compare it with news workers' perceptions on this issue. The starting point is a theoretical discussion on the current risk of practicing journalism, and the need to provide local legal assistance. This is followed by an argumentative formal analysis of the local laws, complemented by a set of 55 semi-structured interviews with journalists from the same places, which were conducted between February 2017 and August 2018. The findings show three kinds of legal protection: social, civil, and physical. On the contrary, based upon their own experiences, reporters do not trust in those laws. The final argument is that the local context matters in order to understand how the protection measures operate in the most dangerous country in the world for journalism. [ABSTRACT FROM AUTHOR]

This article presents a visibility and scientific impact analysis based on papers published by Revista de Comunicación since 2002 to 2019. Bibliometric methods used included approach at authorlevel (Lotka, collaboration index), article-level (co-occurrence) and journal-level (h-index, citations). Also, Scopus, Web of Science and Google Scholar were used as citation data sources, Publish or Perish and VOSviewer as analysis tools. Results shows an optimal performance from Revista de Comunicación that evidences its best positioning between indexed serial publications from Latin America and Spain wich integrate a select group of scholarly journals in communication. [ABSTRACT FROM AUTHOR]

The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that applies the capability concept to the discipline in order to describe the scope and future potential of a global profession. A global framework with 11 capabilities is the result of an empirical research (Delphi, survey, interviews and focus groups) with more than 1.400 experts, scholars and practitioners, in nine countries of five continents (Argentina, Australia, Canada, Singapore, South Africa, Spain, Sweden, UK and USA). Also, each country has its own capability framework. In this paper it is presented for the first time the specific frameworks, and its comparison, from Argentina and Spain, the only participants' hispanic countries. As a general conclusion, the findings reveal a strong strategic and social orientation of the profession, but there are significant differences that may be explained by different regional contexts. [ABSTRACT FROM AUTHOR]

In order to assess the importance of political communication in the Mexican political culture, this paper probes into the behavior of digital communities in Twitter during the 2018 Mexico's presidential election. Research followed a two staged design. First, a large sample of tweets were collected on a daily basis using the package "rtweet" in the R programming environment. Following that, the collected tweets were filtered, cleaned, and a codebook was designed to analyze their contents. The results show that, out of a sample of 4664 publications, candidate Jose Antonio Meade had the largest number of mentions (47%), followed by Andrés Manuel López Obrador (29%) and Ricardo Anaya (24%). "Common citizens" issued 31% of the tweets analyzed, out of which 20% show links to online news outlets, while journalists and media publications accounted for 40% of the sampled tweets. The authors consider that these results characterize the observed digital communication practices as either transformations or extensions of the offline public sphere. [ABSTRACT FROM AUTHOR]

This paper proposes to explain the perception about China and the opinion making in Western social networks. It explores the most commented news (in BuzzSumo) in 2017. Through quantitative and qualitative analysis content, shares, commented and likes are quantified; positive and negative perception indicators are measured; the most repeated words (Wordclouds.com) are selected, and the texts are analysed and interpreted. The monitoring of network users (graphs theory and Gelphi) shows the relationship among them. The triangulation of methods and sources is completed with a survey. As a result, the perception about China on the social networks varies depending on the subject and on the distance. The users show concern about the economic and military power of China, but they consider the Chinese population as peaceful, collaborative and hard-working. The social networks operate as a real social brain, in which the most active users contribute to the debate and opinion. [ABSTRACT FROM AUTHOR]

Research on media coverage of electoral campaigns point to an increasing mediatization. This paper seeks to corroborate whether the trend also takes place in exceptional circumstances, such as those surrounding the regional elections in Catalonia in 2017. The analysis compares the frames observed in six newspapers (El País, El Mundo, La Vanguardia, El Periódico de Catalunya, Punt Avui and Ara) with those adopted by the seven political parties represented in the autonomous parliament (JuntsXCat, ERC, PSC, PP, Ciudadanos, En Comú- Podem and CUP). The results indicate that the symbolic frames characteristic of collective action were dominant in the political discourses, although the media logic once again became hegemonic in global terms. [ABSTRACT FROM AUTHOR]

This work examines the online agenda of two of the most important newspapers in Argentina -Clarín and La Nación- through quantitative content analysis of the news stories published on their respective homepages and on the official accounts of these two media outlets on Facebook and Twitter. The analysis of 3.780 news shows that newspapers maintain an agenda related to public affairs on their home pages, while on social networks they prioritize news related to non-public topics. The divergence is lowest early in the morning and increases throughout the day. This paper explores the reasons for the differences between the topics selected by the news companies on their homepages and their social media presence. [ABSTRACT FROM AUTHOR]

In recent years, the irruption of digital technologies forces museums not only to try to take advantage of these new possibilities but also to seek to optimize them to strengthen the achievement of a more social, participatory and collaborative museum, in line with what other cultural institutions are doing as well. In this context, social networks in general -and Facebook in particular- can offer many opportunities. The aim of this paper is to analyze the communication of Spanish museums in this service in order to assess the extent to which they are using it in this sense. To do so, we have carried out a content analysis of the messages posted during 6 months by the 10 most followed Spanish museums on Facebook. Results confirm that its promotional use prevails, both in quantity and variety, over other modalities more aimed at creating community, as might be expected from a social museum. [ABSTRACT FROM AUTHOR]

Emotions are part of the brands communication. The models provided to explain the influence process are often focused on cognitive processing, leaving the affective process aside. The present paper identifies the elements that are activated in the consumer mind while attending brand communication and how this process supports the creation of powerful brands. The study focus on the emotional evaluation of the Apple brand compare to Samsung brand. The three-factor model proposed by Thomson, MacInnis, y Park (2005) is used to measure the affect, passion and brand connection. The results show that the scale adaption to the Spanish sample achieves good psychometrics properties when applied to the selected brands. Apple displays better evaluation than Samsung from the emotional point of view y confirm its followers in social media have more emotional link than followersthose who are not. [ABSTRACT FROM AUTHOR]

This paper offers the results of a content analysis on how Spanish media are using the 360° video feature. Unlike other conventional ways of storytelling, this new modality provides the viewer with a sensation of being really present in a reality that is only being represented, which favors a deeper and more meaningful understanding of it. The study consists of a sample of 147 360° video features produced by 19 Spanish media between January 2015 and December 2017. The results confirm a slight increase in the number of publications in 2017 and a preference for using this format to cover social issues. The main purpose of these features seems to be to show the events in their context. The use of the several techniques to increase the sense of presence is still low. [ABSTRACT FROM AUTHOR]

The aim of this paper is to study from an anthropological perspective the formation of identities in the Canadian tv-series Vikings (2013-), created by Michael Hirst for The History Channel. With this purpose, we use a textual methodology of the most relevant fragments. The discussion of the results is organized around one main core point that shape the construction of identities in this show: power. [ABSTRACT FROM AUTHOR]

Transmedia communication has achieved an important evolution and relevance in the last years, being considered by producers and organizations as a key strategy in the development of new projects, known through a diversity of media and platforms. At the same time, this process is influenced by a participative culture made up the prosumers. In this paper, we want to know how and what contribution brings the variety of media in the construction of transmedia worlds. Therefor it is planted as object of study the media ecosystem of Marvel's Civil War; the comic began as a crossover and now it can be considered one of the transmedia storytelling more complete and complex cases in relation with the multiplicity of media involved. Is with the analysis of these nodes that we seek to describe the dynamics that take place in the transmedial world. [ABSTRACT FROM AUTHOR]

Between 2002 and 2012 some investigations were carried out that concluded that Chilean journalists lacked independence and autonomy when carrying out their work. In them, it was found that there were influences of its editors, in addition to the pressures exerted by the company and the sponsors. The aim of this paper is to analyze some of the influences of journalists, 15 years after the beginning of this research. It is intended to evaluate the conclusions of previous research and add another factor: the effect of social networks as a new element of pressure. In-depth interviews were conducted with eight journalists who worked as reporters on various national media. The elected journalists were young, precisely to evaluate new opinions regarding perceived autonomy. It was concluded that, for half of the interviewed journalists, the economic pressures of the owners of the company lack autonomy; Most do not feel pressured by their editors and social networks mean, for half the interviewees, a factor to take into account in their publications. [ABSTRACT FROM AUTHOR]

Myths have no longer a transcendental role since they have become related to the idea of progress (continuous change) and its legitimation in a consumer's society. In order to respond - discursively- to the development conditions of market, myths have turn into mere scenarios to display merchandise. This paper explains some discursive ways myth has achived in order to provide sense for material, spatial and temporary limits of market societies. [ABSTRACT FROM AUTHOR]

It is common for media messages to show the family since the crisis that this institution is experiencing. It is often conceived not as the place where the person is loved on his own, but as the "power struggles" between his members, especially between woman and man. With the documentary method - bibliographic study - of the conceptual analysis, this paper seeks to clarify some essential elements of the relationships within the family -in order to contribute to a better communication of the family realityspecifically those related to woman and man. From the systemic -non-analytical- methodical proposal of Leonardo Polo, it is proposed that there are three characteristics of this relationship -reciprocity, complementarity, co-responsibility- that have to be studied in their mutual internal connection to understand intrafamily dynamism. In this way it is possible to communicate effectively its reality. [ABSTRACT FROM AUTHOR]

Discussion on convergence, represented in a variety of academic fields related to communication, has not included production and consumption of content, notwithstanding the relative abundance of references to convergence in Peruvian business and government papers. This is addressed by drafting a definition of convergence analyzing its specific manifestation, trying to generalize how it affects the viability of media industries and the definition of communication policy. Models of convergence are analyzed and an interpretation that helps to understand convergence as a social and cultural phenomenon is proposed. [ABSTRACT FROM AUTHOR]

Educommunication is a way of educative communication that promotes group learning from, trough and for communication. This paper systematizes two educommunicative experiences dealing with environmental issues, implemented by the Faculty of Communication of the University of Havana, in a collaboration project with the Cuban Environment Agency. As a result, it describes the methodological perspectives used, and the characteristics of the lived process emphasizing the roll of video and the learned lessons. It also highlights the importance of educommunication for integrating teenage population into environment management process. [ABSTRACT FROM AUTHOR]

The first reported case of transmission of the Ebola virus in Europe occurred in Spain. The subsequent management of communication surrounding the 'outbreak' brought about a crisis with implications for both health authorities and the media. This paper explores the management of institutional communication by the Ministry of Health, within the first forty-eight hours leading up to the diagnosis, as well as the Spanish press' coverage of the "crisis of Ebola". Focus will be placed on the analysis of the front pages of 6 Spanish newspapers (with the largest national circulation) as well as 17 regional newspapers, and their possible sensationalist impact within those first forty-eight hours (October 7th and 8th, 2014). [ABSTRACT FROM AUTHOR]

This paper studies the narrative similarities between the novel The Castle by Franz Kafka and the TV series The Wire, created by David Simon for HBO. We analyze the main characters in each work, K. in The Castle and Jimmy McNulty in The Wire, as antiheroes that fight against the bureaucracy of the institution they work for. Also, we find other connexions between both works in aspects like the socio-historical context, the presence of an opaque and strongly hierarchized power, as well as analogies in the representation of institutions and the individuals who face them. [ABSTRACT FROM AUTHOR]

The current research on media business models is characterized by a very high grade of experimentation and the absence of unique answers to the monetization of digital contents. In this landscape, the model of The Wall Street Journal tends to be mentioned as a reference of subscription's model. This paper shows how the most prestigious financial newspaper of the world relies on an hybrid model in which the free content represents the 73% of the whole content included in his website. Furthermore, this paper examines the main traits of the news put behind the daily's paywall, in contrast to the main characteristics of free content. [ABSTRACT FROM AUTHOR]

This paper explores the value of interpreting film from an anthropological point of view, and takes a specific film as an example to put this thesis into practice. The ethical, aesthetic and pedagogical perspectives usually deferred to in courses on film appreciation and criticism are drawn together in an anthropological approach. Moreover, the paper argues that only an approach that encompasses some conception of the human person is capable of offering an explanation which makes sense of the different elements of a film. Finally, to address the anthropological perspective of a filmmaker necessarily involves reflection on the film critic's view of the world. [ABSTRACT FROM AUTHOR]

Film stories are usually associated with the evasion narrative or with entertainment genre, as a dramatic formula that eases disconnection with reality. If film was a mere illusion detached from real world we would have to accept the unreal nature of its characters as well as events told in their screenplay. Even though, our experience as spectators remembers us that, in multiple opportunities, films have constituted for us an object of reflection, of passionate debate or of sincere emotions. Because, as film maker and dramaturge David Mamet, "cinema is not a place where you go to forget, but a place where one goes to remember". Following the director of State and Main we have to accept that films, as a narrative, offers to creative persons and spectators a direct reference to reality and the world that we inhabit. That is, the time we spend sited in front of a lightened screen is real time and belongs to our lives, it participates in the continuous formation of our personality and appeals in our vision of the world, originating empathy or rejection. And this would not be this way if behind each story there was a producer or director prone to offer us a story of human drama. In this paper we intend to reflex on films as an outlook of the human person and a reflection or the daily spectacle, because man and its mysteries are the matter from which stories are crafted, from ancient wall paintings to debuts of Chinese Theater from Hollywood. In second place the paper will focus on narrative keys applied by screen writers when treating reality. [ABSTRACT FROM AUTHOR]

According to the results of studies about broadcasting media in Brazil, the history of the radio is divided in three phases. The first embraces the period between 1922 and 1935, that corresponds to the experimental transmission stage. The second period (1935-1955) is characterized by the consolidation of the radio as a media. The last one, the period between 1955 and 1976, reflects the lost of media space due to the television. The present paper has the main proposal to describe the development of the radio as a media in Brazil and its role as advertising in every period. This paper also explains the use of radio advertising after the 70's. [ABSTRACT FROM AUTHOR]

The present paper introduces the concept and convenience of managing brand advertising as a continuum over time, presenting this practice as a value or equity due to its direct relationship with the salience and familiarity levels the brand acquires as a consequence. The advertising continuum as equity is framed in researcher's A.S.C. Ehrenberg view on how advertising works, a view which it's core aspects are stated in the paper's first section. [ABSTRACT FROM AUTHOR]

The crisis in mass media and the emergence of internet based media have generated mutations in political discourses. In this paper we will focus on the study of one aspect of the digitalization of politics: media interaction. We use tools of socio-semiotics, the mediatization of politics theory and theories of new media. The corpus consists of accounts in Facebook of the candidates for president in the election of 2011 in Argentina. Our hypothesis is that digital politics discursivities involve operations of apropiation of television discourses. [ABSTRACT FROM AUTHOR]

The present article constitutes a review of studies about the use that undergraduate students give to social network in Mexico. The objective is to draw an overview that allows us to know how these studies are developed. Our purpose is to identify the results reached at the moment as well as to point out different approaches, relevant contributions and themes tackled during the last years. Through this paper we can observe different lines of investigation for future research that allow us to know better undergraduate students. [ABSTRACT FROM AUTHOR]

Photojournalism theorists warn of the need to know the history of this field to achieve their practical and analytical domain. However, most of the stories of photojournalism appear included only as a brief chapter on the general discipline manuals. This paper presents an analysis of these manuals in order to signify their expository lines and structuring criteria, but also to report the most significant absences that affect the histories of photojournalism raised so far. The results point to evaluate most of the histories analyzed as deficient in relation to the study of social, technological and cultural context of the selected images. [ABSTRACT FROM AUTHOR]

This paper aims to point out the roots that have shaped the platform that sustains and justifies the existence of a new marketing formula focused in the individual consumer experience. As this consumer society has oriented its demands almost exclusively in image, based on motivational theories and lifestyle, marketing activity has followed a gradual change, exposed in the phenomenon of mass customization. The marketing machine, supported by new technologies, has let consumers desynchronize common activities, individual consumption and customized use of products and services. In summary, has arisen a massive and personal consumption at the same time. [ABSTRACT FROM AUTHOR]

This paper takes the learning theories from the digital era to think about the professional training of "cyberjournalists". From the professional experiences of journalists that work in digital enviroments, we problematize the categorization of knowledge proposed by connectivism (Siemens, 2006). Based on interviews, we argue that connectivism's categorization of digital knowledge, know where and know to transform, do not replace the traditional journalist way of knowledge but it makes the professional training more complex. As a conclusion, we reflect on the category of "connective knowledge" and we think about the new needed skills under the actual consolidation of the cyberjournalism. [ABSTRACT FROM AUTHOR]

The following paper presents an historical approach of the Corporate Communications origins, to develop perspectives on their roles in the organization, strengths, weaknesses and, above all, to fully understand the role and place of its social purpose.To this end, the focus is on the concept study of the Corporate Communication. The knowledge and academic research on the discipline is also a reflection of a profession enhanced by the diversity of management areas and encouraging their continued development and innovation, generating that professionals need to keep up, know what happens in other markets and countries, and study the main theoretical advances that offer perspectives and promote quality. [ABSTRACT FROM AUTHOR]

The management of the information via databases is one of the big innovations since the arrival of the computer science and telecommunications to the journalism. In this paper, we present the results of a project which studies ways of managing information and memory in four representative cases of media in Spain and Brazil. This research uses content analysis, observation and interviews as methodological tools and shows the importance of a correct management and recovery of the data at every stage of the journalistic process: documentation, production, recovery, circulation and consumption. [ABSTRACT FROM AUTHOR]

This article reflects on the notion of good and bad characters in a fictional world. The study is done from a humanistic perspective and considers the poetic proposal of Juan José García-Noblejas (1982) and Paul Ricoeur (1987). The paper suggests that a character is good as long as it serves the world of fiction in which it is, whereas the world of fiction is good - in the sense of complete - insofar as it is able to "do justice" to the part of human life it represents. [ABSTRACT FROM AUTHOR]

In the last decades of last century and early years of the current- we have gone through radical changes in core areas of human activity as social, cultural, economic and political. New trends have spread around the world, especially in western societies and those with established western influence. Many scholars from different disciplines attribute these changes in life and in the social conditions as a result of the same phenomenon known as postmodernism. Under this premise, this paper attempts to explain how this condition is affecting the current marketing theory and determined the conditions under which it operates its practice. Its influence becomes more important when considering the leading role played by the marketing in the postmodern phenomenon. [ABSTRACT FROM AUTHOR]