Search

This paper presents a compendium of good practices detected from the application of the Social Profitability Indicator in Communication IRSCOM to a group of 12 community and indigenous public interest stations in Colombia during the year 2022. The IRSCOM-RADCC (Radio Comunitaria Colombia) is a tested methodology that is specified in 33 indicators and is designed to collect quantitative and qualitative information on the internal functioning of the media in relation to six categories of analysis: management, social capital, territorial and citizen articulation, programming, Internet activity and infrastructure. The information collected goes through a weighting process that results in numerical scores for each of its variables allowing to observe strengths and weaknesses. The tool facilitates the collection of qualitative information in the form of good practices for each of its variables, thanks to the results of the semi-structured interview that accompanies the IRSCOM implementation methodology. The results have shown ingenious ways by radios to self-manage, as well as loyalty participation, both in management and in the realization of programs. There is also a growing interest in diversity and differential aspects in the configuration of social capital and in the programmatic contents as well as a high level of linkage with the social fabric. All this makes them the axis of territorial structuring and enhancement of proximity communication. [ABSTRACT FROM AUTHOR]

It is common for media messages to show the family since the crisis that this institution is experiencing. It is often conceived not as the place where the person is loved on his own, but as the "power struggles" between his members, especially between woman and man. With the documentary method - bibliographic study - of the conceptual analysis, this paper seeks to clarify some essential elements of the relationships within the family -in order to contribute to a better communication of the family realityspecifically those related to woman and man. From the systemic -non-analytical- methodical proposal of Leonardo Polo, it is proposed that there are three characteristics of this relationship -reciprocity, complementarity, co-responsibility- that have to be studied in their mutual internal connection to understand intrafamily dynamism. In this way it is possible to communicate effectively its reality. [ABSTRACT FROM AUTHOR]

The following paper presents an historical approach of the Corporate Communications origins, to develop perspectives on their roles in the organization, strengths, weaknesses and, above all, to fully understand the role and place of its social purpose.To this end, the focus is on the concept study of the Corporate Communication. The knowledge and academic research on the discipline is also a reflection of a profession enhanced by the diversity of management areas and encouraging their continued development and innovation, generating that professionals need to keep up, know what happens in other markets and countries, and study the main theoretical advances that offer perspectives and promote quality. [ABSTRACT FROM AUTHOR]

In the last decades of last century and early years of the current- we have gone through radical changes in core areas of human activity as social, cultural, economic and political. New trends have spread around the world, especially in western societies and those with established western influence. Many scholars from different disciplines attribute these changes in life and in the social conditions as a result of the same phenomenon known as postmodernism. Under this premise, this paper attempts to explain how this condition is affecting the current marketing theory and determined the conditions under which it operates its practice. Its influence becomes more important when considering the leading role played by the marketing in the postmodern phenomenon. [ABSTRACT FROM AUTHOR]

This paper constitutes an analysis of the so called new information technologies and communication, based on the main documents drafted due to its appearance, but mainly on those daily-handled public concepts that they themselves have generated, identified as ‘imaginary meanings’ —in Castoriadis's sense—. The article begins discussing some of the particular meanings given to new technologies in relation to social temporality, and concludes suggesting a matrix of social imaginaries, from which these meanings seem to originate and function. In this epystemologycal exercise, manifold perspectives on which it is not deepen are left open, leaving space for further discussion. [ABSTRACT FROM AUTHOR]

The present paper tries to measure the journalist's initiative, where it's considered to express himself more freely, in order to accomplish two goals: on one hand, update data about his consideration, status and professional self esteem; on the other hand, discover new challenges he presently confronts, consequence of recent organization schemes inside newsrooms. With this in mind, it's suggested that initiative of that particular professional profile should express more spontaneously within newsrooms, side by side with other professional profiles, where it should acquire more entity and character. Research observation has centred in newsrooms, focusing in daily communication processes. [ABSTRACT FROM AUTHOR]