1. Casos históricos relevantes que reflejan el Impacto Cultural de la Publicidad.
- Author
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Montero, Mercedes
- Subjects
- *
COMMUNICATION education , *ECONOMIC trends , *TELEVISION advertising , *TRENDS , *TELECOMMUNICATION advertising , *ADVERTISING , *VOCATIONAL guidance , *DECISION making , *EDUCATION - Abstract
The aim of this paper is to discuss some concrete examples of the influence of commercial communication in decisive processes and events of recent history. We endeavour to show that the training of future professionals should not be confined to purely technical and economic aspects of the world of advertising, but should also include deeper consideration of the cultural impact of the persuasive forms of communication. This will greatly enrich the teaching of our subject, as we come to focus on the influence of these forms of communication in the framework of social, cultural, political, and other trends that make up the world today. This will mean that courses that might otherwise be overly technical are given a humanistic dimension. [ABSTRACT FROM AUTHOR]
- Published
- 2008