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Despite the formal assumption of the principal of equality between men and women, social research is concerned with the existence of a regressive metadiscourse within cultural industries. It consists of a set of messages that instrumentalize feminist rhetoric to hide antifeminist positions through ambiguity and confusion. Academic texts still lack the theoretical impulse to unveil and conceptualize these notions, which challenge the emancipatory ethics of feminism and also women's freedom. This paper intends to contribute to the elaboration of an epistemological framework to be applied in further research, offering examples through the analysis of television series such as Sex and the City, Desperate Housewives, Mad Men, or Girls. [ABSTRACT FROM AUTHOR]