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Despite the formal assumption of the principal of equality between men and women, social research is concerned with the existence of a regressive metadiscourse within cultural industries. It consists of a set of messages that instrumentalize feminist rhetoric to hide antifeminist positions through ambiguity and confusion. Academic texts still lack the theoretical impulse to unveil and conceptualize these notions, which challenge the emancipatory ethics of feminism and also women's freedom. This paper intends to contribute to the elaboration of an epistemological framework to be applied in further research, offering examples through the analysis of television series such as Sex and the City, Desperate Housewives, Mad Men, or Girls. [ABSTRACT FROM AUTHOR]

This reflective paper tries to summarize the thinking of feminist Seyla Benhabib and show her concern about identity problems, subjectivity, and challenges which the feminist thought must raise. In particular, the challenge of becoming on par with other identity theorists and to enter the contemporary philosophical, moral and political discussion as an equal. Benhabib's theoretical considerations focus on the need to replace the subject of study and paradigms in feminist theories. These theories lead to the fragmentation of human and social groups, while eliminating the possibility of developing a common point of view about the radical transformation of society. The author contends that the unity of the "ego" and the subject matter are important for the feminist theory and practice; that's why it is necessary to establish the identity. To this end, Benhabib weighs the contributions of communitarian theories, postmodern and feminist and tries to combine them in the context of one radical critical theory. [ABSTRACT FROM AUTHOR]