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The purpose of this paper is to analyze a special industrial space created by the Cuban sugar industry: the batey, or sugar industrial town. The batey will be considered as a tourist resource, following the WTO's FAS model (Factors, Attractors and Support Services). The batey can be considered as a historical and artistic resource, demonstrating part of the island's heritage and economic/industrial past. First, this study analyzes the characteristics that define the batey as a tourist resource. Second, this study describes the conditions needed to transform a factor into an attractor, taking into account the socio-cultural and political context where the process takes place. The Batey Brasil is located in the Camagüey region. So it is important to take into consideration the opportunities and potential problems of developing a tourist product in this region. Finally, this paper ends with some policy recommendations for tourist development in Camagüey. [ABSTRACT FROM AUTHOR]