Search

Introduction: the innovations that occur at the technological level have caused various transformations in which the evolution of scientific work has been creating various areas of knowledge that address the problems of human beings from different angles. In the organizational field, the studies have been highlighted in what concerns innovation of products and services without detracting from the arguments in favor of knowing the real needs of the consumer, as mental processes that significantly support the various behaviors of this. Methodology: Narrative review of the literature on the neuroconsumer, to reveal the sense of the mental patterns of this one, based diachronically on the neuroscientific knowledge. A scientific mapping of documents on the neuroconsumer, brain dynamics, and emotions, period 2017- 2022 in high impact indexed journals: Scopus and Web of Science, was performed. The referenced structurally describes the bibliography, finding thematic axes. Results: The review evidences the link between marketing that is part of neuroeconomics and neuroscience as a novel vision that addresses the analysis of consumer behavior in a deeper way in the purchase decision process. Discussion and Conclusions: Two clusters were identified from the networked understanding: consumer behavior and emotions created in the brain. The interpretation of the findings highlighted the relevance of brain dynamics to the "hidden psychological traps" in making a decision and in the choice of a product or service. There is no evidence of research in this regard, only those linked to neuromarketing. [ABSTRACT FROM AUTHOR]

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of DYNA - Ingeniería e Industria is the property of Publicaciones Dyna SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In order to bring to light and debate a critical risk, this study seeks to evaluate the impact of certain aptitudinal and behavioral factors of End User Representatives (EUR) on the success of Information Systems (IS) during their development and implementation. Likewise, it intends to assess the possible relationship between EURs and the usual deviations found in these processes. The combination of a statistical method with a hermeneutic/dialectic analysis permitted achieving the objectives through studying a macro project of the Enterprise Resource Planning (ERP) type. This study included all the basic enterprises that comprise the public Venezuelan aluminum sector, taking a nonrandom convenience sample from the population of IS developers, EUR leaders and IS executives. The "EUR knowledge" variable showed the highest impact and it could be confirmed that the origins of some serious IS rejections by end users point to the EUR themselves. The main conclusion is that the EURs pose a serious management challenge in direct relation to losses and failures in IS investments. [ABSTRACT FROM AUTHOR]

The organizations are developed in challenging and competitive environments, created by demands of societies, and marked by the global financial crisis that extends even to the Institutions of Higher Education (IHEs), which are aimed at meeting the needs of the environment and at strengthening the flow of information and collaboration with the society. In this context, an exploratory and descriptive investigation, which is considered as a firs t attempt to develop and empirically test the existing theoretical aspects of the subject arises. The objective is to determine the simultaneous influences exerted by intangible resources on strategic management in IHEs. These relationships were assessed by means of an analysis of covariance, which required the construction and validation of an appropriate system of measurement for each of the variables understudy. Such analysis showed, as a result, that only two of the four hypotheses are significant, demonstrating that the intangible resources, namely Knowledge Management and Organizational Reputation, are those that directly affect strategic management processes, undertaken by the IHEs. From these findings, one has empirical references on the Management of Intangible Resources, thus highlighting the fact that the strategic management in IHEs can be substantially improved by means of the implementation of processes that involve the proper management of intangible assets that they have. [ABSTRACT FROM AUTHOR]

Copyright of Latin American & Caribbean Journal of Engineering Education is the property of Latin American & Caribbean Consortium of Engineering Institutions and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of DYNA - Ingeniería e Industria is the property of Publicaciones Dyna SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of DYNA - Ingeniería e Industria is the property of Publicaciones Dyna SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Venezolana de Gerencia (RVG) is the property of Revista de Filosofia-Universidad del Zulia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)