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This paper aims to analyze Brazilian athletes' participation in the South American Olympic Games held in 1907 in Montevideo/Uruguay through the publications published by the press in the cities of Rio de Janeiro and São Paulo. The sources selected for this purpose were the following newspapers: Correio Paulistano, Jornal do Brazil, O Paiz and O Século. There is evidence of various tensions in the incipient Brazilian sporting sphere, which implied definitions of amateurism and professionalism, as well as disputes over the sporting protagonism between Rio de Janeiro and São Paulo. In conclusion, the article points out that, even in this scenario of tensions, the Brazilian press tried to produce its first sports heroes. [ABSTRACT FROM AUTHOR]

The Public Relations activity carries a series of challenges considering teaching, learning and market. Through literary review and qualitative research, we introduce some historical elements of Public Relations and the adversities that the activity crossed by virtue of its authoritarian insertion in Brazil, shining a light on the connection between the education offered by the Institutions and the requirements of the market. From this article, we have noticed that some needs of the market trends for Public Relations arise from the historical gap between teaching and learning and the problems faced by the lack of affirmative policies of the profession through the class organs. We infer, consequently, that these aspects exalt the challenges and the opportunities related to the teaching of Public Relations, since in a country pervaded by corruption, Public Relations are gaining in the construction of a more just world through the truth. [ABSTRACT FROM AUTHOR]