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Copyright of Cuadernos de Lingüística Hispánica is the property of Universidad Pedagogica y Tecnologica de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper analyses different discourse strategies used by the journalist Jesús Duva in his report "Los siete días que hicieron temblar la Transición" (The week the Spanish Democratic Transition trembled), in which features typically associated with melodrama are used to narrate the concatenation of events that culminated in the tragedies of 23rd and 24th January 1977, when Spain was immersed in the process of transforming the structures of a dictator-ship into those of a democracy. The specific nature of political journalism in the construction of the discursive identity of a social group plays an important role here, as Duva's text not only aims to retrieve the historic memory of the Transition period, but it also mythologizes it. The passing of time contributes to this effect, as it has put the account of this political process into perspective, while also charting the schematic narration of a crucial event in the future that awaited that Spanish people. Specifically, one of the formulae adopted by the narration is melodrama, a fictitious system used to imbue the experience with meaning that explains how and why the episodes took place and that also presents a polarized world vision. One of the mechanisms used to enhance this melodramatic representation is, in fact, metaphor, which lends shape and substance to a narrative that brings a social group cohesion. Its capacity for simplification makes metaphor an extremely efficient tool in the sphere of politics, constituting an ideal resource for the transmitting of large amounts of information in a simple fashion. In our case, this means of conceptualization is an essential mechanism for the shaping of melodrama. As our analysis will show, several conceptual domains metaphorically shape a melodramatic account that moves the reader, provoking feelings of admiration and fear. These domains lend coherence to the text, working together and showing that melodramatic narration is an example of metaphorical systematization. [ABSTRACT FROM AUTHOR]

In Moral Politics. How Liberals and Conservatives Think, George Lakoff points out that when we think and talk about politics, we usually resort to lexicon and issues belonging to the semantic field of morality and family. When applying this concept to American political discourse, Lakoff found out that behind conservative and liberal worldviews there are two different sets of moral values, each one based on a family model. The conservative model would be die strict father family and the liberal one, the nurturant parent family. In this paper we will try to apply Lakoffs model for conservative and liberal thinking to die Spanish left- and right-wing policies. We will also try to establish if the leaders of the two most important Spanish political parties are aware of die close relation between morality and politics, and if moral values are present in their speeches. According to Lakoff's view, this is the way to empathize with the electorate. We will also pay attention to the way different political issues are framed in the strict father morality and in die nurturant parent morality, and if our politicians are aware of die importance of reframing an issue in order to achieve persuasion. [ABSTRACT FROM AUTHOR]