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The videoscenic play is a hybrid product that presents a fictional world meaned through theatrical and audiovisual media from two different modes of representation, the narrative of enunciation audiovisual and the dramatic one. This research aims to discover how it works. To do this, it uses a methodology that relates the Internal Reference Field of the text and the External Reference Field. It is pointed to the projection screen, material support of audiovisual representation, as an interface between media and modes of representation, allowing the access of the theatrical character to the audiovisual universe and activating the viewer's participation in the construction of meaning, since it shares with the own text the levels of production and reception of the culture of the image in which it is immersed. [ABSTRACT FROM AUTHOR]

The development of a national audiovisual industry into a domestic and Ibero-American market scope in diverse exhibit screens, for the main ten countries of Unasur, faces new limitations and possibilities in a digitized and global environment. This is an analysis on the results of the five-year period 2010-2014, in terms of film premieres, public assistance, and the relationship among exhibited films by country of origin. The availability of various formats is addressed, and also the policies about Virtual Print Fee and screen quotas, in an unresolved integration of mechanisms for cooperation and joint regulation that effectively impact on the diversity offered and the consumption habits. [ABSTRACT FROM AUTHOR]