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1. La venta cruzada a los clientes de remesas: Resultados de un estudio sobre las instituciones microfinancieras en los países andinos.

Author

Santermer, Alejo and Giangaspero, Giulio

Subjects
*REMITTANCES, *MICROFINANCE, *FINANCIAL institutions, *IMMIGRANTS, *FINANCIAL management, *CROSS-selling financial services, *ECONOMIC history
Abstract

This article discusses the economic remittances by immigrants to their countries of origin, with a particular focus on the Andean Region of South America. The authors comment on the involvement of microfinancial institutions in the development and cross-selling of remittance opportunities for immigrants in this region. They also describe the participation of both financial and non-financial entities in the formation of remittance programs. The systematization and management of immigrant information within these programs is also explored.

Published
2011

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