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The newspapers of the Basque Country had not yet made fully aware of the importance of media in the fight against terrorism until 1996. From that year ETA began a sustained campaign of attacks to politicians and the media shows a serious change in their press coverage. The Basque press starts a new media strategy which is consolidated in 1997 and finally implemented during 1998. In these two years the media tried to "humanize" the information published about the attacks of ETA. Although the newspapers began to react journalistically to the killings in the 1996-1998 period, we can observe that the information coverage was very different depending on who the victims were. This text is based on a research funded by the Spanish Ministry of Science and Innovation (Reference CSO2010-19855). [ABSTRACT FROM AUTHOR]