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The aim of this article is to analyze the internationalization process of the richest Spanish soccer clubs Real Madrid and FC Barcelona, during the first decade of the XXI Century. After the branding strategy of the Premier League clubs during the 1990s, other leagues and sport organizations adapted those corporate managing principles. In Spain, Real Madrid and FC Barcelona are the most interesting example, because of the number of fans worldwide, the international trading agreements with other organizations and the presence of their soccer brands around the world, thanks to the investments of their foundations in soccer schools as part of their Corporate Social Responsibility programs. For these reasons, it is possible to conceptualize them as new entertainment multinational corporations. [ABSTRACT FROM AUTHOR]