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El artículo presenta una reflexión de los autores acerca de la iniciativa emprendedora en el contexto corporativo. Discurren sobre la cultura de las organizaciones, hacen referencia a su apertura a las ideas innovadoras y reflexionan sobre la incidencia de las estructuras corporativas en el desarrollo de las innovaciones.

This paper presents a detailed examination of a successful business model innovation that allowed the Kiluva Group, a dietary products company from Spain, to survive a severe crisis and subsequently become a high-growth company. In spite of operating in a mature market with an undifferentiated product, it outperformed all the competitors and achieved a CAGR in revenues of nearly 40% over 10 years. From a dynamic perspective, we focus on the role of trial-and-error learning that made this business model innovation possible. [ABSTRACT FROM PUBLISHER]