Search

Consumers' purchasing decision is the impulse to acquire goods or services; this impulse, in most cases, merits study from the psychological and sociological field in a market based on value for the client where consumers seek to satisfy their needs, tastes, or preferences. Merchandising is a marketing tool that allows a correlation between the product and the consumer, where it serves to strengthen the point of sale and, as a primary objective, stimulate purchases. The purpose of this research is to analyze the level of incidence in the purchasing decision about the merchandising used by supermarkets in the canton of Cuenca - Ecuador. In this research, information was collected through digital databases and websites with neuromarketing applications. In the same way, an instrument was created, which in this case was a survey carried out among consumers, to obtain information to meet the stated objective and verify the research hypothesis, determining a statistical model that ratifies or rejects the hypotheses. The results reflect a coefficient of determination R = 0.86 and R 2 = 0.734, implying that there is a good correlation of the dependent variable with the independent variables. The impact on consumers' purchasing decisions has been perceived through the application of merchandising strategies, thereby encouraging them to purchase their products. [ABSTRACT FROM AUTHOR]

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article "Perspectives of neuroscience and its applications in organizations" presents the progress in the study of neuroscience and its application in different fields. It highlights that neuroscience generates valuable information about neural mechanisms and emotional responses, reward, memory, motivation, attention, and decision-making. Some of the fields in which neuroscience is applied are medicine, psychiatry and psychology, art and architecture, philosophy, sociology and politics, law and public safety, the military industry, economic sciences, education and pedagogy, and technology. Neuroscience also contributes to organizations in the management of human talent and the diagnosis and treatment of burnout syndrome. The article discusses the application of neuroscience in different areas of organizational management, such as leadership, business decision-making, well-being and happiness at work, persuasion and motivation, and team performance. It also mentions the use of neuroscience in neuromarketing, where the goal is to understand consumer processes and generate marketing strategies based on emotional responses and minimization of cognitive biases. Various areas of marketing development in which neuroscience is applied are mentioned, such as health and brand perception, the shopping experience, product design, communication, customer service, among others. In addition, a historical overview of advances in neuroscience and marketing from the 19th century to the present is presented. The article discusses the importance of branding and loyalty, as well as the use of non-verbal responses in neuromarketing. Advances in neuroimaging and the distinction between the associative system and the rational system of thought are also addressed. Ethical concerns related to the use of technology in neuromarketing are mentioned. Various measurement techniques in neuroscience, both invasive and non-invasive, are mentioned. The importance of neuroethics in the use of neuroscience in the business field is highlighted. Finally, future challenges and development possibilities in the field of neuromarketing are mentioned. The text invites users and developers to think about scientific and technological progress for the well-being of societies and proposes following ethical guidelines. The manifesto of Engineering for Life is shared, which recognizes the limitations of knowledge generation and promotes personal metacognition. Congratulations are given to the researchers who have contributed to knowledge in the DYNA Journal over the past 90 years. The document "A., Detection of deception: polygraph vs verbal and non-verbal analysis" is an article from the Journal of Criminology that discusses deception detection techniques. Specific information about the content of the article is not provided, so an accurate summary cannot be made. The article presents a compilation of different studies and perspectives on neuromarketing. Several articles and academic journals addressing topics such as consumer decision-making, ethics in artificial intelligence, and data fusion in neuromarketing are mentioned. Research on emerging trends in neuromarketing and the potential impact of neurotechnologies on society is also mentioned. The authors of the article are professors and researchers from the National University of Colombia, with experience in business administration and economic sciences. [Extracted from the article]

The text analyzes the role of emotions in the voter, the vote, and elections. It highlights the growing role of feelings in politics and electoral processes, as well as the influence of behavioral psychology, neuromarketing, and the media in guiding the vote. Different models and theories that attempt to explain how social, psychological, and emotional factors influence voters' voting decisions are mentioned. It also discusses the influence of emotions in the political and electoral sphere, and mentions the emergence of neuromarketing and neuropolitics as tools to influence political decisions. Additionally, it discusses the importance of emotions in political communication and elections, and mentions the use of fear and anger as political campaign strategies. It acknowledges that negative emotions often mobilize voters, but also highlights that positive emotions can motivate and mobilize voters. The document provides a list of bibliographic references related to the topic of emotions and elections in Mexico. [Extracted from the article]

Copyright of Revista Facultad de Ciencias Economicas: Investigacion y Reflexion is the property of Revista Facultad de Ciencias Economicas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Grafica: Journal of Graphic Design / Documents de Disseny Gràfic is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: Public service advertisements are a valuable strategy for modifying attitudes and behaviours related to issues of social concern. These messages often seek an emotional response from the public, which is why neuroscience techniques are useful tools to better understand the behaviour of audiences, reduce uncertainty in decision-making and develop more effective actions. Methodology: The aim of this study is to determine the relationship between the emotions induced in audiovisual public service advertising messages and recall in a sample of individuals, segmented by sex, exposed to public service advertisements. In the experiment, the electrical activity of the brain, heart rate and electrodermal response were recorded. Recall was measured by means of a test applied to the subjects. Results: With the data obtained, the Emotional Index and the Appetitive/Aversive Index were calculated to determine the emotional response and motivation, positive or negative, towards the stimuli. We also obtained data on the subjects' spontaneous and suggested recall, as well as on the subjective emotional meaning that the stimuli provoked in the subjects: These data demonstrate the relationship between the emotional state generated by the messages and their recall; that there are differences, both in the Emotional Index and the Appetitive/Aversive Index, between men and women; and highlight the importance of taking into account other aspects of the narrative in addition to conveying an emotion. [ABSTRACT FROM AUTHOR]

Introduction: the innovations that occur at the technological level have caused various transformations in which the evolution of scientific work has been creating various areas of knowledge that address the problems of human beings from different angles. In the organizational field, the studies have been highlighted in what concerns innovation of products and services without detracting from the arguments in favor of knowing the real needs of the consumer, as mental processes that significantly support the various behaviors of this. Methodology: Narrative review of the literature on the neuroconsumer, to reveal the sense of the mental patterns of this one, based diachronically on the neuroscientific knowledge. A scientific mapping of documents on the neuroconsumer, brain dynamics, and emotions, period 2017- 2022 in high impact indexed journals: Scopus and Web of Science, was performed. The referenced structurally describes the bibliography, finding thematic axes. Results: The review evidences the link between marketing that is part of neuroeconomics and neuroscience as a novel vision that addresses the analysis of consumer behavior in a deeper way in the purchase decision process. Discussion and Conclusions: Two clusters were identified from the networked understanding: consumer behavior and emotions created in the brain. The interpretation of the findings highlighted the relevance of brain dynamics to the "hidden psychological traps" in making a decision and in the choice of a product or service. There is no evidence of research in this regard, only those linked to neuromarketing. [ABSTRACT FROM AUTHOR]

Copyright of RAN - Revista Academia & Negocios is the property of RAN - Revista Academia & Negocios, Universidad de Concepcion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of NovaRUA Revista Universitaria de Administracion is the property of NovaRUA Revista Universitaria de Administracion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Human Review is the property of Eagora Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Nowadays, strategies and information for sales are fundamental elements in the creation of services and products for the Chilean market. The methodologies that analyze the consumers become more prevalent every day, because of them the global science, any mobile or desktop application or mechanism mergers and acquisitions can be provided of a wide source of studies for the interpretation and prediction of human behavior. In the progress of the human being, is possible to find studies of theories and postulates that seek to explain the limitations, perspectives, needs and conditioning factors in purchase choices, beyond their rational logic. In the study of evolutionary process, neuroscience has focused in the knowledge that deals with the study of the nervous system, from neuronal functioning to behavior. As a result, Neuromarketing and its concepts of generative study through neuroscience and marketing are born. The target market of this study is focused on a segment of the real estate market. To collect the information there were established communication channels with the different participating of the area, in order to obtein globalized information, as complete as possible, according to the research resources. This document considers the theoretical supports necessary for a subsequent study on the determining factors in the purchase of a real estate asset. [ABSTRACT FROM AUTHOR]

In the 90's, during the heyday of the global neoliberal system, technologies were developed that facilitated the recognition of the function of the consumer's brain, thus entering the field of marketing, one of them is related to consumption based on taking of purchase decisions. Therefore, the objective of this research is to contribute to business growth, strengthening management strategies on marketing actions leveraged in neuromarketing in order to better understand the motivations that precede the purchase. This is how in the business world it is not enough to analyze what customers say, nor to observe the way they behave, it is also necessary to investigate the neurocognition mechanisms involved, from there the premise starts, it is more important to discover «what the person thinks», to recognize «what he says he thinks fundamental principle of behavioral economics [ABSTRACT FROM AUTHOR]

This paper analyses the importance of the emotional content in the communication campaigns of universities to attract students for a research stay. To do so, 201 Spanish students that have finalised their Erasmus internships were interviewed. Besides, a biometric experiment was carried out with the Noldus Face Reader software that analyzes facial expressions. As a result, it was found that the prestige of the university is not so relevant, being the transmission of emotions of happiness considered the most important element for students when choosing a university. The results and their usefulness for the educational marketing are discussed in a dedicated section. [ABSTRACT FROM AUTHOR]

The objective of the study was to validate a model to measure the cerebral dominance of neuromarketing considering the multidimensional models of brand value from the perspective of the consumer, taking as object of study a segment that belongs to the population cohort called Generation Z. The research was of exploratory type, applied, quantitative, correlational type - descriptive, with non-experimental design. The studied sample consisted of 342 people between 17 and 25 years old who are also university students. The variables of the model that supports the instrument to measure the brain dominance of neuromarketing over brand value obtained a Cronbach's Alpha, brand value VM (0.807), brain neocórtex CNC (0.883), brain limbic CL (0.923) and brain primitive CP (0.931); on the other hand, complementing the validity and reliability of the construct, for all the variables of the model the rho_A values were greater than 0.7, the composite reliability greater than 0.7 and the mean variance extracted (AVE) greater than v0.5. Through the interpretation of the Path coefficients, it is verified that the proposed hypotheses were accepted, that the limbic brain (0.370) dominates the Brand Value from the consumer's perspective, followed by the neocórtex brain (0.264) and finally the primitive brain (0.207). Concluding with the validation of the proposed instrument. [ABSTRACT FROM AUTHOR]

To analyze the efficiency of the messages produced by advertisers is the first step for establishing whether or not they are reaching the communication objectives which they have set out. Each person, on a daily basis, is met with thousands of persuasive messages and, for decades, a wide variety of measuring techniques have been used, the main limitation of which is their dependence on the will and ability of consumers to describe their level of attention, emotions, preferences and future buying behaviour. The end of the 20th century witnessed the birth of a paradigm which provided new methods for going more in-depth and furthering knowledge of persuasion mechanisms, particularly those related to the emotional aspects of the story, and how they affect our cognitive changes. This paradigm, applied to the field of marketing, implies an adaptation of neuroscience techniques to those of marketing communication, leading to neuromarketing. The aim of this piece of work is to study this discipline in greater depth - a discipline which, despite coming into existence barely two decades ago, already boasts a extensive scientific corpus, founded on empirical research studies. [ABSTRACT FROM AUTHOR]

Neuromarketing as an object of study in the field of Communication is gaining more and more academic attention in the Spanish context, especially in recent years. In this text we analyze the evolution of this research topic in doctoral theses during the period 2007-2018, just at the moment of transition of regulations on postgraduate studies at the national level. From a mixed typology meta-analysis methodology, the scientific production centers and the authors, the configurations of the thematic lines, the most common concepts and objectives, as well as the methodological design in terms of samples, data, are evaluated. dominant techniques and triangulations. Although neuromarketing continues to have a residual presence in the academic field, the epistemological interest it generates continues to increase, particularly in border research areas directly linked to institutional or organizational communication, event communication and brand communication. [ABSTRACT FROM AUTHOR]

One of the key variables when analyzing advertising effectiveness is message recall. An advertisement is not only effective because it captures the public's attention, but it must also manage to remain in the public's memory. And of the many existing methodologies, neuroscience is the one that can help the most in the study of this effect based on the analysis of memory. On the other hand, environmental issues are becoming more and more socially relevant, so this research will try to understand the role of the focus of the advertisement and the awareness of the environment, by analyzing the memory provoked by the advertisements and determining which brain areas are activated. To do this, an fMRI experiment was implemented using scanners and supported by questionnaires on the attitude of 50 people towards the messages they had viewed. Our analyses indicate that subjects who have a higher level of concern for the environment remember negative advertisements to a greater extent. More specifically, the combination of selfreport and neuroimaging techniques has confirmed the link between the memory of negative messages in environmentally concerned subjects and activity in regions that anticipate greater recall during message encodings, such as the amygdala and CMPF. [ABSTRACT FROM AUTHOR]

Neuromarketing has awakened a clear interest in consumer behavior research as an alternative or as a complement to traditional market research techniques to measure the effectiveness of advertising campaigns. However, despite the boom in the academic world, neuromarketing has not had a similar development in the professional world, which makes us wonder about the reasons for its scarce application in this field. This article explores the advantages and disadvantages of neuromarketing compared to traditional research techniques, as well as its applicability in the professional world. [ABSTRACT FROM AUTHOR]

Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of 3C Empresa is the property of Area de Innovacion y Desarrollo, SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Neuromarketing has formed an emerging area capable of establishing links between the study of consumer behaviour and neuroscience, based on technological innovations and neuroimaging technologies with capacity of obtaining brain´s data. The application of neuroimaging technologies in market research has led to a new universe of action in terms of information collection. The present study aims to carry out an analysis of the different neuroimaging tools, based on a methodology of analysis of theoretical elements combined with the study of specific cases. [ABSTRACT FROM AUTHOR]

Designing social interventions with an impact on the quality of life of certain groups is one of the achievements of «Young Music Fest», a Spanish music festival accessible to people with hearing disabilities, and they constitute an effective strategy for the creation of experiences since the music directly evokes emotions. With the purpose of integrating different groups, festivals help communities join forces, give rise to a greater sense of belonging and promote accessibility and diversity. By harnessing creativity, music festivals create bonds between residents, evoke their identity, act as social marketing levers, and promote key indicators of quality of life, providing a meeting place for community members and encouraging their participation. This work describes a triangular investigation, composed of an implicit association test, a questionnaire, and a focus group, taking advantage of the synergy of the neuroscientific research, both psychometric, quantitative, and qualitative in nature, and as an approach to a real project that provides new solutions on how to face the crisis of the covid-19 in the field of face-to-face events. [ABSTRACT FROM AUTHOR]

Neuromarketing uses neuroscience to reveal subconscious consumer decisionmaking processes. Like neurology, neuromarketing studies brain and biometric responses, as well as behavior, to understand how consumers feel, think, and act. This work aimed to use various bibliographical sources to better understand the concept of neuromarketing and assess its implementation advantages. The paper shows that neuromarketing is advantageous because it does not rely on consumers to report emotions. It can accurately tie physiological reactions to a specific part of an ad or message. However, it is crucial to keep in mind that there are limitations, such as the high cost of applying neuromarketing. Also, since brain science is still evolving, there is yet to be a reliable way to connect marketing stimuli to the emotions triggered. [ABSTRACT FROM AUTHOR]

In an increasingly competitive world, many experts are searching for the answer to the Holy Grail of marketing: what drives consumers to choose one product over another? What factors influence a consumer's perception of a brand? Many believe that the key is neuromarketing. However, this discipline faces a deep lack of knowledge, both in the scientific and business communities, which is causing uncertainty about the real possibilities it offers. This article aims to shed more light on this matter, analyzing its history --from its origins to the present--, as well as its conceptualization and the challenges it faces, through an exhaustive review of scientific literature. The results offer a complete state of the art, essential to understand the real meaning of the term neuromarketing, the situation of instability in which the discipline finds itself, the limitations that are constraining its development and the research deficiencies to date. This article constitutes a cornerstone to support future research or practical applications of neuromarketing. [ABSTRACT FROM AUTHOR]

The Western Euro project had its element of referentiality in the languages of modernity. In Metropolis (Fritz Lang, 1927), the future dystopian city was designed, turning the big screen into an element of reference. But World War II started a bankruptcy on that regenerationist principle. Consumerism endangered the city-country balance. Through a film analysis, we propose a study of three films, from which the city is shaped as a reference from the human to the inhuman, from the collective to the new consumerist citizen. Showing how we have changed our perception of cities due to their interpretation in the cinema. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Questiones Publicitarias is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Comunicación 'Vivat Academia' is the property of Facultad de Ciencias de las Informacion de la Universidad Complutense (Espana) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Comunicación 'Vivat Academia' is the property of Facultad de Ciencias de las Informacion de la Universidad Complutense (Espana) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article titled "Multiple and Convergent Perspectives on Neurocommunication and Neuromarketing" presents a selection of nineteen scientific texts that address innovative topics such as Neurocommunication and Neuromarketing. These texts explore different approaches and combine transdisciplinary, interdisciplinary, and multidisciplinary perspectives. The book aims to provide the reader with a variety of reflective, critical, factual, and propositional views on the future of this field of knowledge. The importance of neuromarketing and neurocommunication as theoretical and practical tools for the study and analysis of communication in immersive digital environments is highlighted. Topics such as the impact of sensory experience on advertising and purchasing decisions, as well as ethics in neuromarketing, are also addressed. The use of technologies such as Eye tracking and brain-computer interaction is also discussed in the book. In summary, this book offers a diverse and inspiring reading on neurocommunication and neuromarketing, with relevant texts for various areas of knowledge. [Extracted from the article]

Copyright of Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development is the property of Associacao de Gestao e Planeamento em Turismo da Universidade de Aveiro (AGPTUA) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cultura, Ciencia y Deporte is the property of Cultura, Ciencia y Deporte and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Nowadays, in the academic and scientific world, as well as in the business world, conceptualizations of marketing terms are often confused. For example, sensory marketing is subject to confusion with other variables, altering its definition, knowledge and understanding. Therefore, in order to unify criteria, we must ask ourselves what is the conceptual and theoretical difference between sensory marketing, neuromarketing and experiential marketing? This article aims to highlight the theory and conceptualization of sensory marketing and to clarify the differences with other variables. It concludes that sensory marketing is a combination of neurological sensors that reinforce the sensations of consumers, motivating their experience by emotion and not by reason. That is why, opening a wide field of study of sensory marketing, researchers are invited to increase the study with a wider empirical approach, in new fields of knowledge. [ABSTRACT FROM AUTHOR]

Copyright of aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The translator of texts from the tourist sector must bear in mind the heterogeneity and interdisciplinary nature of the language of tourism (Calvi, 2006), which requires action beyond the purely linguistic. In order to create some kind of motivation which drives the consumer-tourist to act in a certain way, it is necessary to pre-process the perceived information from verbal and non-verbal stimuli (Alonso Rivas & Grande Esteban, 2013). This paper aims to discuss the cognitive processes behind a decision when applying neuromarketing strategies to tourism texts, and how these come about through two visual semiotic resources: image and colour. In essence, it is a conceptual and interpretative overlap that should be taken into consideration when translating this type of text. [ABSTRACT FROM AUTHOR]

Facial recognition is a technology that is used to control people in order to fight the impacts of COVID-19. However, this technology has been used for many years in many economical, social and political areas. This work provides an analysis of the new business based on technologies of facial micro-expressions recognition. By means of this procedure, the involved companies measure and evaluate emotions with the aim of monitoring the movement, predicting behaviors, intentions of purchase and vote, between other applications. Our purpose is to check the theoretical suppositions that sustain this business, to propose later some ethical derivative reflections. [ABSTRACT FROM AUTHOR]