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Kazakh folklore shows the features of the social structure of Kazakh society, the role of rulers, and the features of their activities in general. Also in the epics of the Kazakh people, you can find natural living skills, social environment, power structure and dialogue between the people and the authorities. After analyzing the content of the famous epics of the Kazakh people, you can find the way of everyday life of the Kazakhs, their social system, the nature of the relationship of power with the people, as well as individual plots of the power structure. In the course of studying the images of rulers in Kazakh folklore, we analyzed the data of khans and sultans, their personal lives and exploits, as well as a number of individual anatomical features. According to the tradition of Kazakh society, Zhyrau-storytellers, outstanding thinkers, sages, testifying to the ruler's childhood and his experiences, were next to the Khan. Zhyrau was directly involved in the management of the state in the Khan's headquarters, gave advice to the khans and batyrs, all the people and took part in the Khan's Council. At any time, each Zhyrau had its own historical place, political and social significance under each Khan. They were not only masters of the verbal art, but also warriors and commanders who were ready to defend their land and people from the enemy. In addition, they were those who called on the soldiers to protect the country and liberate the people, propagandized patriotism or gave advice to the khans and their advisers, exposed their shortcomings and openly expressed them. Under any Khan or Sultan, there were separate Zhyraus. Among them were both opponents and supporters of the policy of the rulers. But all of them, however, were primarily of interest to the people, and in their poems they sang of the problems and needs of the common people. Unfortunately, all their stories were expressed verbally and passed on to the next generation only by word of mouth. Accordingly, with the passage of time, many of these tales have been forgotten and only a small part has survived to the present day. Therefore, this article considers only those preserved tales of zhyraus, which display images of rulers and problems of power. For this reason, the historical period of the article is extensive. As a methodological basis, we mainly used traditional research methods, including systematization of data, comparative analysis, grouping of opinions and conclusions. In the review of research on the image of rulers in a nomadic society, zhyrau's tales were guided by the principles of objectivity. We also showed the phenomena that influenced the formation of the image of khans in the works of zhyrau, the conditions of their occurrence and interaction, using a specific method of analysis. Methods of historical comparative analysis were used to identify historical data, systematic analysis of scientific data, a detailed understanding of individual opinions and conclusions, and to identify the relationships and differences between domestic and foreign research works. The analysis of sources used methods of presentation, interpretation, forecasting, as well as induction (from the general to separately) research in the collection, systematization, analysis and self-assessment of scientific data. [ABSTRACT FROM AUTHOR]