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The term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional perception. The architectural space, acting as the storefront of the brand, holds significance in visually presenting the initial perception of the product. This study examines the interaction between the product design that has propelled the branding of a globally renowned handbag company and its spatial design, utilizing the method of observational analysis. The esteemed handbag brand, which has maintained its classical style for years, has been trying to attract attention by incorporating futuristic models since 2019, thereby rejuvenating its image. The study focuses on the examination of architectural design criteria that reflect the corporate identity.

Copyright of Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi is the property of Gazi University, Faculty of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article highlights the role of the narrative in modern Holocaust literature and distinguishes it from storytelling, which has dominated until recently. Moreover, the text analyzes the most prevalent approaches to narratives: quasi-fact-based novels and quasireportages. Analyzing the publishing market and the strong role of an author’s brand, the article foregrounds that both genres apply to the new anthropological situation that genocide literature faces when sold in chain stores. Unlike “airport novel” or traditional popular literature, these are titles strongly tied to consumer habits, thus subject to the same market rituals as many other products. The article specifically analyzes novels by two popular Polish authors: Nina Majewska-Brown and Max Czornyj. [ABSTRACT FROM AUTHOR]

Copyright of International Journal of Disciplines Economics & Administrative Scienves Studies is the property of International Journal of Disciplines in Economics & Administrative Sciences Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of International Journal of Disciplines Economics & Administrative Scienves Studies is the property of International Journal of Disciplines in Economics & Administrative Sciences Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Art-E is the property of Suleyman Demirel University, Faculty of Fine Arts and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of this study is to identify the important aspects and factors related to contract manufacturing, to understand the role of manufacturers in the global supply chain. Seven contracted manufacturers with in-depth interviews, evaluated brand development, design, procurement, training, R&D, quality control and inspection issues, and their opinions were received. Later, in-depth interview results were given with direct quotations. Purposeful sampling was used to select the participants. The data were collected through face-to-face semi-structured interviews with seven senior executives under contract. Interviews were digitally recorded, transcribed and coded. Firm sizes vary from 220 workers to 1240 workers. It was stated that training contracted producers, investing in employees and university-industry cooperation are very important. Contract manufacturers' branding depends on their goal and their ability to pursue growth targets. In order to overcome the risks such as the loss of control over the product in contract manufacturing, companies need to create their own brands and gradually increase the contract manufacturing to a certain level. The limitation of this study is that the research was conducted only in the industrial zone of Kahramanmaraş, and only these sectors were researched since the contracted producers in this region were concentrated in the fields of steel pots, rope knitting and textile. The main issues that companies face and should be concerned with when choosing contract manufacturers, and the barriers to brand development by contracted manufacturers are discussed. There are very few studies in Turkish on contract manufacturing in the literature. [ABSTRACT FROM AUTHOR]

Although the phenomenon of competitiveness is generally considered as a phenomenon that is evaluated in terms of businesses that focus on micro-level activities; cities, regional structures and countries also compete with each other in order to increase their competitiveness. It is seen that regional and national development plans draw attention to the necessity of competition at the regional level, and long-term in-depth plans designed especially at the urban level focus on gaining competitive advantage. In this study, the competition level of the province of Kütahya in the TR33 Region was evaluated and a framework was created to consider the potential of the province within the scope of the concepts of competition, marketing, city marketing and branding, and to make evaluations and suggestions to increase the level of competition. [ABSTRACT FROM AUTHOR]

Copyright of Turkish Journal of Marketing is the property of Turkish Journal of Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of International Journal of Management Academy is the property of Uluslararasi Yonetim Akademisi Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Piliç eti bir protein kaynağı olmasının yanında vücuda vitamin ve mineral desteği de sunan buna rağmen düşük doymuş yağ ve kolesterol oranına sahip önemli bir besindir. Kırmızı et gibi diğer protein kaynaklarının fiyatlarının çok yükselmiş olması tüketiciyi önemli bir alternatif ürün olan piliç etine yönlendirdiği görülmektedir. Türkiye piliç üretiminde, tüketiminde ve ihracatında Dünya’da önemli bir konuma sahiptir. Rekabetin yoğun olarak hissedildiği bu sektörde tüketici tercihleri tedarik zincirinin geliştirilmesinde ve rekabet stratejilerinin belirlenmesinde yol gösterici olabilir. Bu çalışmanın amacı tüketicilerin piliç tüketimindeki tercihlerinde etkili olan niteliklerin öncelik sıralarını belirlemektir. Araştırmanın nitelikleri ve düzeyleri yapılan literatür araştırması ve perakendecilerle yapılan derinlemesine mülakat tekniği ile elde edilmiştir. Bu amaçla yapılan araştırma için altı temel nitelik ve bunlara ait çeşitli düzey tanımlanmıştır. Nitelikler ve bu niteliklere ait düzeyler Markalama (Markalı ürün, Markasız ürün), Üretim Yöntemi (Organik, Klasik), Ürün İşleme Yöntemi (Katkı maddesi / koruyucu madde yok, tümü doğal malzemeler), Lezzet, Tat (Çeşni gibi ilave edilmiş lezzet var, İlave edilmiş lezzet yok), Sertifika (ISO 9001 / TSE Belgesi, Herhangi bir belge yok), Satış Fiyatı (Yüksek, Düşük) şeklinde belirlenmiştir. Veriler kolayda örnekleme yöntemi kullanılarak seçilen 188 üniversite öğrencisiyle yapılan anketlerle elde edilmiştir. Araştırmanın tasarımında ve verilerin analizinde Konjoint yaklaşımı kullanılmış ve hesaplamalar için SPSS v23 istatistik programı tercih edilmiştir. Elde edilen sonuçlara göre piliç eti tercihinde düşük fiyat algısının ötesinde kalite sertifikası sahipliğinin en öncelikli nitelik olduğu bulunmuştur.

Sanayileşen dünyada gelişen üretim ve pazarlama anlayışı birbirine benzeyen ürünlerin birtakım ayırt edici işaretler ya da sembollerle ayrılmasını zorunlu kılmıştı. Osmanlı Devleti de çağdaşı Avrupa ülkelerini yakından takip etmiş ve gerekli yasal düzenlemeleri yaparak markalaşma ve marka tescili işini belirli bir sisteme bağlamıştı. Konuyla ilgili olarak yayınlanan 1871 tarihli ilk nizamname, 1888 yılında “Fabrika Mamulatıyla Eşya-yı Ticariyyeye Mahsus Alamet-i Farikalara Dair Nizamname” adıyla geliştirilmişti. Marka tescilini konu edinen bu düzenleme dünyadaki ilk örneklerden biridir ve metin içinde geçen “marka” kavramının karşılığı olarak gösterilen “alamet-i farika” tabiri hemen benimsenmiş, cumhuriyet döneminde de uzun bir süre kullanılmıştır. Adı geçen nizamname 1965 yılına kadar yürüklükte kalmış, yaşanan siyasi, idari ve ekonomik değişimlerin yarattığı eksiklikler, boşluklar kanunlar, kararnameler ve 1928’de yayınlanan talimatname ile giderilmeye çalışılmıştır. Türkiye Cumhuriyeti Lozan Antlaşması ve antlaşmanın eklerinden olan Ticaret Muahedesi’yle sınai mülkiyet üst başlığı altında belirli yükümlülükler altına girmiş ve bu yükümlülüklerin bir kısmının kalkmasıyla birlikte 1930 yılından itibaren köklü değişikliklere gitmişti. 1931 yılında imzalamış olduğu uluslararası antlaşmaların da gereğini yaparak marka tescil sistemini yenilemişti. Belirtilen tarihe kadar tescil edilen markalar alamet-i farika defterine işlenir, hangi markanın kim tarafından tescil edildiği marka sahibi ve devletin bilgisi dahilinde kalırdı. Yapılan değişiklikle defter sistemi terk edilmiş ve marka tescilleri Resmî Sınai Mülkiyet Gazetesi’nde yayınlanmaya başlamıştı. Hem alamet-i farika defterleri hem de Resmî Sınai Mülkiyet Gazetesi’nde tescil edilen markalarla ilgili verilen bilgiler neredeyse aynı içerikte olmakla birlikte, format değişmiş ve çok daha önemlisi marka tescilleri bir gazete aracılığıyla kamuoyuyla paylaşılmıştır. Bu makalede Türkiye Cumhuriyeti hükümetlerinin 1923-1931 yıl aralığında marka başlığı altında gerçekleştirdiği yasal düzenlemeler, Lozan Antlaşması ve eki olan Ticaret Muahedesi’yle uluslararası konferanslar merkeze alınarak incelenecektir. İncelemeye Lozan Antlaşması tutanakları, arşiv belgeleri, ilgili kanunlarla, kanun gerekçeleri ve gazete haberleri kaynak teşkil edecektir.

Çalışanlar, marka vaatlerini ve deneyimlerini dış paydaşlara, yani müşterilere iletenlerdir. Müşterilerin uygun bir marka deneyimine sahip olup olmayacağı, çalışanların marka değerini ve vaatlerini iletme biçimine bağlıdır. Bu bağlamda işletmeler dış marka stratejisini içsel stratejiyle uyumlu hale getirebildikleri takdirde iç markalaşmada dolayısıyla rekabette başarıya ulaşabilirler. Bu çalışmada teorik olarak; içsel markalaşmanın kavramı, önemi, amaçları, teknikleri ve araçlarından detaylı olarak bahsedilmiştir. Çalışmanın devamında ise nitel araştırma yöntemi kullanılarak örnek olay incelemesine yer verilmiştir. Örnek olay incelemesi amacıyla bir işletmenin pazarlama, üretim ve insan kaynakları bölüm yetkilileri ile işletmenin içsel markalaşma faaliyetleri konusunda yüz yüze görüşme yapılmıştır. Bu görüşmeler neticesinde; içsel markalaşmaya verilen önem düzeyinin ne olduğu, hangi bölümlerin sorumlu olduğu, kullanılan araçların neler olduğu, başarı faktörleri ve karşılaşılan zorlukların neler olduğu tespit edilmiş ve bu doğrultuda çeşitli önerilerde bulunulmuştur.

Copyright of Beykoz Akademi Dergisi is the property of Beykoz University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The word "TURQUALITY®" is derived from the words Turkey and Quality. TURQUALITY® program is developed for enhancing Turkish exports by providing state aids, subsidies and promotions to companies. Literally, this program encompasses the elements of national branding and aims to support Turkish companies for improving their country-of-origin effect and national branding efforts. In this study, TURQUALITY® program in align with its past, present and future are assessed in terms of national branding concept. As well, based on an extensive literature review its efficiency is also analyzed for different sectors. As a result, it is put forward that this program requires some functional and sectoral modifications. Additionally, even though there are some disagreements among exports about the application procedure and its future, this program is positioned as distinct as from other state aids, subsidies and promotions. It has several benefits for Turkish companies to build and create their national brands on a global scale. [ABSTRACT FROM AUTHOR]

In a competitive environment, the desire of businesses to earn huge profits with little expense leads businesses to gain strong brands. The products or services offered by businesses with strong brands to the market are preferred by consumers, even if they are expensive compared to other products or services that have the same or similar characteristics in many ways. One of the main challenges of the marketing world is to create emotions in consumers in different segments and turn this emotion into purchasing. Brand equity; It is the most valuable fundamental building block that makes a brand strong. The marketing world, which focuses on brand equity, has provided a new approach to marketing since the late 1990s. One of these marketing concepts is relationship marketing, the subject of the study. Relationship marketing includes a perspective of consumer-based brand equity. In the study, it is aimed to find out the relationship between the values of brands using relationship marketing applications that appeal to the branded national and international market in the furniture sector and to reveal what the results are. In this context, in this study, the relationships between relationship marketing and consumerbased brand equity for certain brands operating in the furniture industry are analyzed with the structural equation modeling approach. The study is conducted with 639 participants. In the analysis of the study; the structural equation modeling method is used. The findings of the study show that when international furniture brands strengthen their relationship marketing practices and dimensions, they increase consumer-based brand equities. Among the relationship marketing dimensions, respectively; It has been concluded that trust, loyalty, and communication have an effect on consumer-based brand equities, whereas shared value and empathy, also among the relationship marketing dimensions, have no effect on consumer-based brand equity dimensions. This work is important in terms of eliminating the lack of relationship marketing and consumer-based brand equity issues in the literature and supporting those who want to work on this issue later. [ABSTRACT FROM AUTHOR]

The Internet and social media have become widely used marketing tools, together with the proliferation of the Internet and the integration of social media into our daily lives. The fact that brands continue their marketing activities by using digital tools has accelerated the development of digital marketing. Thus, influencer marketing has emerged as an important component of marketing communications. The purpose of this study is to look into influencer marketing carried out in mother-baby category in order to reveal interaction intended for relationship between brand-influencer. Influencer marketing is a marketing tool, which directly affects modern consumer purchasing preferences. In the study, interviews were conducted with managers of Chicco, E-Bebek, Mothercare and Panço brands in the mother-baby market to reveal this relationship between two parties thoroughly and in detail. Furthermore, in-depth interviews were conducted with four outstanding influencers in mother-baby category. The results of the study pointed that influencer marketing affects the preferences of generation Y mothers, and that especially individuals who have just become mothers or are to be mothers show interest to the influencer marketing in order to benefit from the experiences of already mothers. As result of responses given by brand managers, it has been concluded that influencer marketing is effective on brand preferences; nevertheless, that the outcomes might show differences in influencer marketing activities due to various brand positioning strategies. [ABSTRACT FROM AUTHOR]

The impact of leadership in success of organizations plays a key role. In order to be effective on the road to success, leaders, who are themselves an intellectual capital element, should be able to attract talents to the organization and keep the existing talents in the organization. It is obvious that the concept of branding has an indisputable effect in every field today. Branding for employers is one of the key points of winning talent wars. In this study, the relationship between employer brand perception in organizations and effective leadership is discussed. The study was carried out with the contribution of 273 public and private bank employees working in Adıyaman province. The results of the study revealed a moderate positive relationship between employer brand perceptions of employees and effective leadership. The analysis of the sub-dimensions of the employer brand and effective leadership relationship also revealed a moderate positive relationship between the variables. [ABSTRACT FROM AUTHOR]

Copyright of Ileti-s-im is the property of Universite Galatasaray, Faculty of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

While the development of production technologies and the increase in economic capacities provide ease of production, many product and service alternatives have emerged and thus, brands have had to compete in areas such as advertising and marketing. In this competitive environment, brands need various marketing strategies in order to differentiate their products from their counterparts and become more preferred when they reach their target audience. Mascots, which are one of the promotional tools used in the formation and development of the brand, appear as characters that strengthen the brand image and reflect the personality of the brand. In this study, it is focused on popularity of mascots which is gained as a result of an accurate marketing strategy, mentioned to become independent of the brand and to become famous and valuable image. [ABSTRACT FROM AUTHOR]

This study was designed in order to assess and evaluate the effect of hot iron branding on cattle hide quality. 62 shapes of hot iron branding were detected and classified. Branding damage was evaluated depending on: purpose of application, location in the animal body, branding area, tribe which applied and hide degree. The results showed that, Baggara tribes branding were causing the greater damage on cattle hides; where 71.4% of its brands placed in the abdominal and animal back area (middle of the hide); in proportion to Misseriya Zuraq tribes (68.4%). According to the location of branding, the less tribe that causing damages to the cattle hides were Darfur tribes (14.3%). In terms of branding area Darfur tribes were causing the most branding damages where 42.8% of its brands on cattle hides were between 20-30cm, followed by Baggara tribes where 57.1% of its brands were between 10-20cm then Misseriya Zuraq tribes by 52.6%, and finally North Kordofan tribes of 37.5%. grading of cattle hides depending on the presence of the brand marks the study revealed that, Misseriya Zuraq tribe's brands were obtained the highest percentage (89.4%) of the rejected hides (Scarto= 4 and 5 grades), when compared with North Kordofan tribes (87.5%). For commercial reason brand's were mostly done in the area of 5-10cm but, their effect on cattle hide quality was greater, where 81% of the hides were classified as Scarto.

The radical transformations in the post-1980 period on the basis of neo-liberal policies and rapid technological developmnets have brought developments that restructure the media sector. Increasing relations between public service broadcasters and the market in recent years are closely linked to these developments. This situation causes them to feel more the tense relationship between efforts of adhere to their fundamental principles and values, and of maintain the their existence by adapting to market conditions. The branding efforts which have become widespread in recent years have emerged as an orientation that should be evaluated on the basis of these developments. The reflections of this tendency are becoming increasingly prominent in all countries where public monopolies are broken and public service broadcasters are begining to feel the need to compete with market actors. In particular, the efforts of public service broadcasters to become a brand are becoming internationally important under the dominance of global media structure. In this regard, the study focuses on the process of the emergence of branding trend in public service broadcasting and its causes. The reasons why public service broadcasters adopt branding tendency, the meaning and importance of branding strategies and the their brands for them are questioned. At this point, an approach has been adopted that the trend of branding in public service broadcasting should not be considered solely on the basis of economic priorities and concerns. It is suggested that branding is important for public service broadcasters in terms of their existence and forms of positioning in media sector. [ABSTRACT FROM AUTHOR]

In this research, important olive and olive oil producers in the world among countries of Turkey, was examined the situation in quality and branded olive oil production. Turkey as well as in the world in the quality of olive oil production; It is determined that the most important criteria are the types of olives, climate and soil in the region, cultural practices applied in production, labor-intensive harvesting and processing of olives in oil and the conditions after them. National and international competitions are of great importance in the production of olive oil produced on the condition that these criteria are met and in the registration of quality and branding. Interviewed in fact, this research, Turkey's high quality and branded with an emphasis on production, private and attentive engaged in manufacturing, he won prizes participating boutique producers as representing national and international olive oil quality competition the quality and the owner of 21 companies brands registrated which 5 were international, 8 national and international competitions. Quantitative and qualitative methods were used in the study and the data obtained as a result of semi-structured in-depth interviews were classified according to the qualitative method. In addition, the data including the socio-demographic characteristics, operating capacities, brand recognition and award status of the olive oil companies were analyzed by Kruskal Wallis Test. On the other hand, it is understood that the quality and branding process is effected from national and international competitions, thus competitive capacities of the firms are tested and eventually these activities would enable the firms recognized at the international level. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi is the property of Bingol University / Rectorate and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Research Journal of Politics, Economics & Management / Siyaset, Ekonomi ve Yönetim Araştırmaları Dergisi is the property of Research Journal of Politics, Economics & Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Digitalization and new communication Technologies offer a social media environment that allows people to share their images, photos, texts and their ideas, emotions and thoughts. Social media, which has become an inseparable part of everyday life, in addition to being used to meet the entertainment, learning, shopping and communication needs of consumers, provide popular online tools that enable consumers to communicate with each other, easily get information about brands, share their experiences and complaints. These tools that allow two-way communication and increasing participation of consumers through content production as a channel of advertising and communication, plays a strategic role in terms of brands especially when it come to determination of target audience and directly reaching to consumers. Social media create a competitive advantage in terms of marketing strategies, especially for small-scale / local businesses by providing low cost, flexibility and speediness in content production for customer and customization. In this context, applications such as digital advertisement special day campaigns, viral advertisement, virtual showcase applications, gamification and experiential advertisements are used in the branding process. In this study, digital advertising strategies used in the branding process of a local company operating in the textile sector was examined. Content analysis was applied to information obtained with interview from the company in the framework of social media tools, promotional materials produced for these tools, the follower numbers, update times, received feedbacks and advertising budgets. The findings indicate that the firms' digital advertising strategies have contributed positively to the branding process. [ABSTRACT FROM AUTHOR]

Copyright of Balkan & Near Eastern Journal of Social Sciences (BNEJSS) is the property of Balkan & Near Eastern Journal of Social Sciences (BNEJSS) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

With concept of globalization removing borders makes goods, services, and capital flows more liberate so that companies must be on global markets. Strong branding helps companies differentiate from their competitors and positioning on consumer's mind. In this concept countries that have powerful and global brands create positive country image on consumer's mind. This research's main purpose is examining branding and internalization process on companies that be part of Turquality programmes and create a road map for companies that want to apply Turquality programmes. On the methodology part, programs of Turquality Brand Support and collect data with face to face interviews from three companies which they started branding process. Results of the interviews, scope of Turquality programmes makes companies branding processs easier, increase companies export and activities on foreign markets with incentives of R&D and training. [ABSTRACT FROM AUTHOR]

The study has the purpose to present an evaluation of the use of virtual brand communities as part of brandingprocess. Accordingly, the virtual brand communities were mentioned at the beginning of the study. Then, branding and the role of virtual brand communities in branding were discussed. In the methodology section of the study, PlayStation Turkey Forum, a virtual brand community, was examined for a period between 2 March and 5 April 2017 by using the document review method, which is a qualitative research technique. The activities of PlayStation Turkey Forum were evaluated under "the sense of belonging", "rituals and traditions" and "ethics" which are the features of a brand community as part of branding process. The results of the study reveal that PlayStation Turkey Forum used the features of brand communities to develop sincere relationships with the members, to increase the brand's recognition, as well as the number of members and brand value. All in all, it would not be wrong to say that virtual brand communities play an important role in terms of branding. [ABSTRACT FROM AUTHOR]

Destinations may become a brand, given that they are touristic products. So as to turn out the destinations easier to market, studies of destination personality that distinguish destinations from others and bring their characteristics into the foreground are being carried out. Destination personality is evaluated as a way of describing the destinations with human beings and making them into a concrete personality. The personality traits of the destination enable efficient and rational use of scarce resources. In this research, a survey was applied to local and foreign visitors to determine the destination personality of Cunda Island within the boundaries of Ayvalık district of Balıkesir. According to the surveys, it was determined that participants consider Cunda Island as an elite destination. [ABSTRACT FROM AUTHOR]

Copyright of Journal of International Social Research is the property of Journal of International Social Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Research Journal of Politics, Economics & Management / Siyaset, Ekonomi ve Yönetim Araştırmaları Dergisi is the property of Research Journal of Politics, Economics & Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Social Sciences & Humanities Researches is the property of Mugla Sitki Kocman University, Institute of Social Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Although foreign markets have lots of threats and opportunities, it is seen that the companies wanted to mention by name enter into challenging competitive environment by chancing the threats in recent years. It is seen that the studies on branding, especially in carpet sector are insufficient in our country. In this study, the effects of branding on carpet sector export which has an important place Turkish economy are aimed to determine. For this purpose, the study was carried out on the carpet companies operating in Gaziantep province and that make export. A total of 50 companies included into the study. The data was obtained with questionnaire method. The analysis of the data obtained from the study was conducted with SPSS 16.0. As a result of the analyses it has been found that the exporting performance of the firms that make export under the name of a brand, the last 3 year exporting and sales performance of the firms that take Turquality support is higher. [ABSTRACT FROM AUTHOR]

Copyright of Hacettepe University Journal of Education is the property of Hacettepe University Journal of Education and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The increasing concern towards environmental issues across the globe led to the production and the marketing of goods with ecological features or connotations. In this regard, green marketing emerged as an effort, which promotes environmental consciousness in the consumption of nature-friendly commodities and the pursuit of greener lifestyles. On the other hand, neoliberal ideology of urbanism has been considered as a phenomenon, which performs destructive effects on nature. As one of the significant sites of this neoliberal logic, gated communities occupy a significant position in the housing market, promoting lifestyles with security, prestige and happiness. Based on a research of branded gated communities constructed in Istanbul in recent years, this article points out that green marketing serves as an important effort for the promotion of gated communities. As a brand identity element, the emphasis on green provides a distinctive status to these gated communities and differentiate them from other projects. Furthermore, green marketing discourses also reveal new ways by which green-gated communities offer an anti-city lifestyle by providing green alternatives, but not an anti-urban one since they continue their ties with the urban life. With the analysis of 19 different green-gated communities constructed in Istanbul recently, this article aims to point out the ways in which green marketing narratives communicate the brand promises of gated communities and serve as a strategy for neoliberal urbanism to expand its market with the green discourse. [ABSTRACT FROM AUTHOR]

Copyright of Ege Üniversitesi Ziraat Fakültesi Dergisi is the property of Ege Universitesi, Ziraat Fakultesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of International Social Research is the property of Journal of International Social Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Art-Sanat Journal / Art-Sanat is the property of Art-Sanat and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Art-E is the property of Suleyman Demirel University, Faculty of Fine Arts and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Branding refers to a traditional practice of creating 'therapeutic' burns with hot iron rods over the skin in order to treat various diseases. Although branding is a harmful practice for the body, it has been used for various illnesses including physiologic jaundice in newborns, pneumonia, and convulsions. It causes serious morbidity and delays seeking proper medical care in neonates. Innovations of modern medicine and the use of evidence-based medicine should be preferred instead of these traditional practices. We present a branded mature newborn baby who was diagnosed as having adrenocorticotropic hormone resistance syndrome. This problem is very rare in Turkey; however, it is a very important health issue and has social aspects. Therefore, this case is presented to increase awareness. [ABSTRACT FROM AUTHOR]

Markets, in which conditions of competition are getting more difficult day by day, directs businesses to apply new techniques and methods. In this context, the concept of brand equity has become the most important weapon and power against opponents of business by coming out of just a name. But, businesses must understand consumer expectations and requests to use this power effectively and know the factors that have impact on this value. Because, if consumer places the product to a different place in mind, consumer prefers that product while purchasing at that time. As compating products in the market quite resemble each other functionally, distinctions can be only achieved with abstract elements such as trademark. In this study, it is aimed to identify the factors that affect the brand equity of family members and intended to determine whether there is difference between them or not. For this purpose, study, which includes students studying in state high schools in center of Usak Province and their families, was investigated. At research result, it is determined that loyalty, social impact and quality for students; sustainability, functionality, quality and durability factors for parents are effective in brand equity. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Administrative Sciences / Yonetim Bilimleri Dergisi is the property of Canakkale Onsekiz Mart Universitesi, Terzioglu Kampusu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)