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The competitiveness of enterprises is a key factor in their survival and their further development in the conditions of a tough market economy. Ensuring an effective level of competitiveness is achieved by various methods and techniques of an organizational, technological and technical nature. In the list of effective methods and techniques, logistics occupies an important place as a progressive direction of management. The article is devoted to the study of the influence of logistics on the competitiveness of enterprises, the influence of logistics management as a logistics toolkit on the optimization of logistics costs, the influence of logistics costs on the formation of production costs and ways to reduce them. Despite the transformations that are taking place in the society (the transition to post-industrialism), science and practice have not developed effective tools for enterprise management such as a logistic approach. Summarizing the results of the study, the author proposed his own vision of the definitions of "logistics", "logistics management", "logistics costs". Logistics is a scientific and practical direction of management, the essence of which is to provide logistics systems with the necessary resources, subject to cost optimization when moving resource flows within the boundaries of certain systems. Logistics management is a functionally oriented area of management, a logistics toolkit in the management and optimization of flow processes in order to achieve maximum competitiveness of the enterprise. Logistics costs are a part of the total costs incurred by the enterprise in the logistics of creating value in the form of a finished product or service, and which the buyer agrees to compensate when purchasing, considering this value to be important to himself. It has been proved that the work to reduce the levels of logistics costs should be carried out through organizational, technological and technical measures based on new innovative developments. [ABSTRACT FROM AUTHOR]