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In the article, the authors analyzed the state and assessed the efficiency of industry in Ukraine. Within the framework of the study, an overview of the main macroeconomic indicators of the development of the economy of Ukraine was carried out, the determination of the actual value of which made it possible to form a prognosis of their changes for the future. In the process of research, the dynamics of the main indicators of the development of industrial enterprises of the country were analyzed, which allows us to judge the presence of both positive and negative changes. The analysis of the volume of products sold (goods, services) of industrial enterprises of Ukraine by types of economic activity, the analysis of the profitability of the operational activities of industrial enterprises and the analysis of the net profit (loss) of industrial enterprises of Ukraine provides an opportunity to judge the efficiency and effectiveness of the functioning of the industry. [ABSTRACT FROM AUTHOR]

The purpose of the research is to expand theoretical and methodological approaches to assessing the investment attractiveness of industrial enterprises. Modern methodological approaches to the issue were analyzed to highlight their advantages and disadvantages and provide a common toolkit of each approach. Based on the results of a critical analysis of the relevant scientific literature, a classification of existing theoretical and methodological approaches is proposed with the allocation of four classification groups which are combined, market, strategic and financial accounting approaches. The article substantiates the expediency of using an integrated rating approach to assessing the investment attractiveness of industrial enterprises. This approach is based on the involvement of a wide range of statistical, financial and mathematical tools, as well as on the study of the impact on the investment attractiveness of "hard" external and "soft" internal factors with ranking their significance for the resulting indicator. The proposed approach involves the assessment of a two-level system of factors, the first level of which includes factors characterizing the efficiency of activities, and the second level includes indicators of financial stability and solvency of industrial enterprises. The advantages of this approach are the attraction of versatile coefficients that allow the most complete characterization of the investment attractiveness of a particular enterprise. The results of the research create the necessary basis for further systematic study of the problem of estimation investment attractiveness in the context of the most complete realization of the economic potential of industrial enterprises, determining the investment potential of territories, regions and industries. Together with the qualitative indicators of the significance of factors based on expert assessments, the proposed approach allows determining ways to increase the level of the industrial enterprises' investment attractiveness. [ABSTRACT FROM AUTHOR]

The competitiveness of enterprises is a key factor in their survival and their further development in the conditions of a tough market economy. Ensuring an effective level of competitiveness is achieved by various methods and techniques of an organizational, technological and technical nature. In the list of effective methods and techniques, logistics occupies an important place as a progressive direction of management. The article is devoted to the study of the influence of logistics on the competitiveness of enterprises, the influence of logistics management as a logistics toolkit on the optimization of logistics costs, the influence of logistics costs on the formation of production costs and ways to reduce them. Despite the transformations that are taking place in the society (the transition to post-industrialism), science and practice have not developed effective tools for enterprise management such as a logistic approach. Summarizing the results of the study, the author proposed his own vision of the definitions of "logistics", "logistics management", "logistics costs". Logistics is a scientific and practical direction of management, the essence of which is to provide logistics systems with the necessary resources, subject to cost optimization when moving resource flows within the boundaries of certain systems. Logistics management is a functionally oriented area of management, a logistics toolkit in the management and optimization of flow processes in order to achieve maximum competitiveness of the enterprise. Logistics costs are a part of the total costs incurred by the enterprise in the logistics of creating value in the form of a finished product or service, and which the buyer agrees to compensate when purchasing, considering this value to be important to himself. It has been proved that the work to reduce the levels of logistics costs should be carried out through organizational, technological and technical measures based on new innovative developments. [ABSTRACT FROM AUTHOR]

The article found that in order for recreational innovative enterprises to be highly organized by the development systems themselves, they need to form and implement the function of improving the management system. The process of managing recreational innovation businesses should be dynamic. It was determined that the vector performance criterion would be optimal for optimizing management decisions in the context of informatization of recreational innovative enterprises. An algorithm for solving the problem of stability of control objects is proposed. The structure of the decision-making process is based on the analysis of information about the state of management objects. The principles of building a management system of recreational innovative enterprises have been formed. [ABSTRACT FROM AUTHOR]

Purpose. Identification typography significance in shaping the modern brand and criteria of working with text and methods of font expression. Methodology. Was used the analyzing method of the current situation in the field of typography-design, as a self-sufficient industry; was compared information saturation of foreign and domestic sources of this creative activity area. Traced the main feature of typography - the functionality and allocated basic criteria for achieving this result. Findings. In the course of studying, the field of modern typography, raised problems of the quality of existing Cyrillic typefaces, which caused by made a lot of unprofessional or adapted versions of Cyrillic fonts. Summarizes the basic principles of working with text and individual words, that is a solid foundation for the creation of corporate style, namely its main unit - the logo, which should be seen in the domestic and international market. Originality. Studied typography imagery that can be achieved by working with any piece of text, taking away the opportunity to perceive the information on a subconscious level, making unfamiliar text. Practical value. During work defined criteria substandard typefaces that affect perception and readability, which in turn may adversely affect the future of brand building and its promotion. [ABSTRACT FROM AUTHOR]

Objective. Examination of the issues of efficient functioning of the global and Ukrainian pharmaceutical markets by the example of Takeda Ukraine LLC. Methods. Overview of the advantages and weaknesses of the pharmaceutical giants. Analysis of Takeda Ukraine LLC. Results. Development of the Ukrainian and global pharmaceutical fields has been considered. The process of two companies synergy has been reviewed, and the activities of Takeda Ukraine LLC pharmaceutical company have been examined. Scientific novelty. The article is devoted to determination of the improvement of the efficiency of business processes management in the mentioned company; the processes of improvement and the methods of the company steady development support have been considered. Practical significance. the practical significance of the research is based on the fact that the improvement of the efficiency of business processes management allows holding one's positions in the highly competitive global market, and gaining the desired economic and social development on the whole. [ABSTRACT FROM AUTHOR]

Studying the efficiency of the use of machinery dismembrator type during grinding wheat into flour is relevant in view of the fact that the intensity of the impact of the working bodies of cars is much higher in comparison with the standard entoleytorami R3-BER, which are used in the process of high-quality baking flour. The paper shows the effectiveness of standard centrifugal impators P3-BER intermediates during grinding into flour in developed highquality grinding wheat. The methodology of the study evaluating the effectiveness of intermediate products in the crushing roller mills and dismembrator. The studies were performed in a production environment manufactory AP "Protos". Quality data chopping product mixture of first and second quality. Based on these studies have quantitative and qualitative indicators of the ground product (extract, ash and white flour) after roller mill, depending on the mode of operation of the machine, and after dismembrator depending on the frequency of rotation of the body dismembrator. The influence of the modes of grinding machines for flour yield in the roller mill-dismembrator. On the basis of experimental data obtained by the regression equation describing the output of flour by grinding products of the first and second quality, which connect the output of flour with the regime of the roller mill and the frequency of rotation of the body dismembrator. Experimental studies have demonstrated the feasibility of using dismembrators the grinding of intermediate products in the milling industry, as well as high efficiency in comparison with the standard centrifugal impactors R3-BER. [ABSTRACT FROM AUTHOR]