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In a world where technological advancements shape not only markets but also societies, understanding the nuances of the high-tech industry is crucial for any stakeholder. Whether it’s global giants or emerging ecosystems like Ukraine, the common features are innovation, competition, and the relentless pace of change. Both operate in an environment characterized by stiff competition, rapid innovation, and a complex regulatory landscape. However, their individual growth and marketing strategies differ under the influence of local trends, existing skills, and government policies. McKinsey’s Technology Trends Forecast up to 2023 is a reminder of the acute talent shortage affecting the sector around the world. This adds another layer of complexity, making human capital as valuable as technological innovation. Clearly, both in Ukraine and elsewhere, the ability to attract, retain and develop talent is becoming a crucial factor for success in this sector. The marketing strategies employed in this sector are as complex as the technologies they aim to promote. From the need for thought leadership and content marketing to the benefits of partnerships, each approach has its own set of opportunities and challenges. Companies must constantly update their methods to adapt to new technological trends, as well as take into account the different regulatory and cultural landscapes in which they operate. The high-tech industry will continue to remain a key player in shaping the future economically, socially, and ethically. Policymakers and industry stakeholders must work in tandem to navigate this complex web of opportunities and challenges, keeping local needs and global shifts in mind. The only constant in the high-tech industry is changes, and success belongs to those who know how to adapt, innovate, and grow.

Background. Nonconformity of training of qualified engineers for high-tech companies with the requirements of high-tech manufacturing industries in Ukraine. Objective. The purpose of the paper is to develop a three-stage system of dual education for Igor Sikorsky Kyiv Polytechnic Institute and companies “Boeing Ukraine” and “Progresstech-Ukraine” that will be focused on efficient trainings of future technicians to solve applied engineering and technological tasks for the above-mentioned companies. Methods. Analysis of successful cooperation of Igor Sikorsky Kyiv Polytechnic Institute, “Boeing Ukraine” and “Progresstech-Ukraine” aircraft corporations in the sphere of implementation of higher education concepts using dual form of education. Results. It is shown that the implementation of the dual education for graduate students, where theoretical studies are augmented by solution of applied engineering problems will boost the number of high-skilled engineers available for hire by hi-tech companies. The advantages of dual education for both sides of recruiting process are discussed. It is noted that the implementation of dual education in universities has a complex multi-level structure, where the role of the instructor and the teacher should be treated as one of the most important one. A recent success in the cooperation between the Igor Sikorsky Kyiv Polytechnic Institute, the “Boeing Ukraine” and “Progresstech-Ukraine” shows the advances and the achievements in higher education driven by the dual education strategy. Conclusions. System analysis of engineering and technological problems of aviation companies of Ukraine showed that the qualification of the graduates does not meet the requirements of high-tech companies. Therefore, the main goal of a multi-layer dual education, that was jointly developed by Igor Sikorsky Kyiv Polytechnic Institute, “Boeing Ukraine” and “Progresstech-Ukraine”, is to train qualified specialists for the solution of everyday practical and technological tasks that are common for “Boeing Ukraine” and “Progresstech-Ukraine”. Cooperation of Igor Sikorsky Kyiv Polytechnic Institute, “Boeing Ukraine” and “Progresstech-Ukraine” was launched in 2012. Since that time, more than 130 Igor Sikorsky Kyiv Polytechnic Institute graduates have become engineers of these corporations. Joint dual education master’s degree “Dynamics and Strength of Machines” was certified by European Network for Accreditation of Engineering Education (ENAEE). The broadening of the three-level system of dual education offered by Igor Sikorsky Kyiv Polytechnic Institute, “Boeing Ukraine” and “Progresstech-Ukraine” to the multi-disciplinary level has a good potential and will be beneficial not only for the educational institutions but also for the high-tech companies.

The problems of determining trends in international trade in high-tech goods of the developed countries and Ukraine were showed. The results of the analysis and forecast of development of foreign trade five high-tech Industries of the USA, China, Japan, EU-27 and Ukraine for 2004 – 2010 were presented.Рассмотрены проблемы определения тенденций развития международной торговли высокотехнологичными товарами. Приведены результаты анализа и представлен прогноз развития внешней торговли товарами пяти высокотехнологичных отраслей промышленности США, Китая, Японии, ЕС-27 и Украины за 2004 – 2010 гг.