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Modern ad auctions allow advertisers to target more specific segments of the user population. Unfortunately, this is not always in the best interest of the ad platform. In this paper, we examine the following basic question in the context of second-price ad auctions: how should an ad platform optimally reveal information about the ad opportunity to the advertisers in order to maximize revenue? We consider a model in which bidders' valuations depend on a random state of the ad opportunity. Different from previous work, we focus on a more practical, and challenging, situation where the space of possible realizations of ad opportunities is extremely large. We thus focus on developing algorithms whose running time is independent of the number of ad opportunity realizations. We examine the auctioneer's algorithmic question of designing the optimal signaling scheme. When the auctioneer is restricted to send a public signal to all bidders, we focus on a well-motivated Bayesian valuation setting in which the auctioneer and bidders both have private information, and present two main results: 1. we exhibit a characterization result regarding approximately optimal schemes and prove that any constant-approximate public signaling scheme must use exponentially many signals; 2. we present a "simple" public signaling scheme that serves as a constant approximation under mild assumptions. We then initiate an exploration on the power of being able to send different signals privately to different bidders. Here we examine a basic setting where the auctioneer knows bidders' valuations, and exhibit a polynomial-time private scheme that extracts almost full surplus even in the worst Bayes Nash equilibrium. This illustrates the surprising power of private signaling schemes in extracting revenue., Comment: Appears at SODA 2018

Is it possible to maximize a monotone submodular function faster than the widely used lazy greedy algorithm (also known as accelerated greedy), both in theory and practice? In this paper, we develop the first linear-time algorithm for maximizing a general monotone submodular function subject to a cardinality constraint. We show that our randomized algorithm, STOCHASTIC-GREEDY, can achieve a $(1-1/e-\varepsilon)$ approximation guarantee, in expectation, to the optimum solution in time linear in the size of the data and independent of the cardinality constraint. We empirically demonstrate the effectiveness of our algorithm on submodular functions arising in data summarization, including training large-scale kernel methods, exemplar-based clustering, and sensor placement. We observe that STOCHASTIC-GREEDY practically achieves the same utility value as lazy greedy but runs much faster. More surprisingly, we observe that in many practical scenarios STOCHASTIC-GREEDY does not evaluate the whole fraction of data points even once and still achieves indistinguishable results compared to lazy greedy., Comment: In Proc. Conference on Artificial Intelligence (AAAI), 2015