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The concept of luxury is archaic, but it is only recently that luxury marketing (LM) has caught academic attention. The result is a growth in global publications. This study examines 34 years of scientific research on LM through bibliometric and content analysis of Scopus data consisting of 893 articles from 271 journals. Results reveal that though the field is still developing, it has been approached from multiple disciplines and methodologies. A structured bibliometric and content analysis enabled an in-depth study of the field’s evolution. Further, the results of bibliographic coupling indicate clusters of emerging themes in LM scholarship such as sustainability, social media marketing, counterfeiting, among others. Finally, a conceptual framework emerging from the thematic clusters and future research directions follow.

The organizations and related work places design many aspects of our lives: work, health, development, social activities, and spiritual and mental well-being. Through the process of continuous interaction, mutual influences and discussions they convert an individual’s personal beliefs into values for others, individual’s aspirations into team agendas, personal thoughts into group’s outcomes, and private plans, processes and ideas into collective consciousness.