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3 results on '"Dai, Zhuo"'

1. An Empirical Study on Factors Influencing the Quality of Internet Banking Service

Author

Zheng Xiaoting and Dai Zhuo

Subjects
Service (business), Service quality, Empirical research, business.industry, media_common.quotation_subject, Retail banking, The Internet, Theoretical research, Quality (business), Marketing, business, Information science, media_common
Abstract

This paper studies the factors of affecting perceived service quality of internet banking. The framework of perceived service quality is constructed on the basis of theoretical research and China's reality. And the framework is tested by LISREL8.7.This paper also puts forward the suggestions of enhancing perceived service quality of internet banking.

Published
2010

2. The analysis of factors affecting the customers' satisfaction in BtoC E-commerce

Author

Dai Zhuo

Subjects
Risk perception, Service quality, Computer science, business.industry, Theoretical research, Customer satisfaction, E-commerce, Marketing, business
Abstract

This paper studies the factors of affecting consumers' satisfaction in BtoC E-commerce. The factor model of satisfaction is constructed on the basis of theoretical research and china's reality. And the model is tested by LISREL8.7. This paper also puts forward the suggestions of promoting the consumers' satisfaction.

Published
2010

3. An Empirical Study on Factors which Affect Consumers' Online Shopping Behavior

Author

Dai Zhuo and Zheng Xiaoting

Subjects
Empirical research, Advertising, Theoretical research, Business, Marketing, Affect (psychology), Consumer behaviour
Abstract

This paper studies the factors of affecting consumers’ online shopping behavior. The factor model of online shopping is constructed on the basis of theoretical research and china’s reality. And the model is tested by LISREL8.7. This paper also puts forward the suggestions of promoting the consumers’ online shopping.

Published
2010

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