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Although contributions from the disciplines of sociology and anthropology have shaped the foundations of event studies as an academic field of inquiry, contributions from the discipline of psychology have played a minor role in the development of events scholarship. There is an opportunity for a further development of psychology of events as part of the discipline-based discourse in the event studies field. In this conceptual article, an overview of positive psychology, a study of what makes life worth living, is first presented and the field is critically evaluated. A research agenda, based on positive psychology theories and approaches, is then presented to the events reader. It is argued that the theories and approaches from this field could enhance understandings of how people anticipate events, enjoy events, and how they acquire psychological rewards and benefits from event experiences. New directions for research about visitor motivations, humor, and cocreation of events as well as visitor well-being are proposed in the article. The role and the value of appreciative inquiry, a strength-based methodological approach, to inform future event planning and design is also discussed. It is argued that the contributions from positive psychology could help develop psychology of events scholarship in a meaningful and theoretically informed manner. Refereed/Peer-reviewed

The need to belong, that is the desire to form interpersonal bonds, is an inborn fundamental human need and essential to well-being (Baumeister & Leary, 1995; Ryan & Deci, 2000). In several empirical studies, the only factor that clearly discriminates happy people from unhappy people turned out to be the strength of people’s social relationships (e.g. Maas et al. , 2009; Mitchell & Popham, 2008). Compared to unhappy people, happy people are highly social and have stronger, fulfi lling social and romantic relationships (Hartig, Evans, Jamner, Davis & Gärling, 2003). An eight-year longitudinal study demonstrated that time spent with one’s partner and marital satisfaction not only promote happiness but also long-term physical health (Waldinger & Schulz, 2010).