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The article investigates internal strategies and struggles in civil society organizations' (CSOs') policy advocacy work from the vantage point of policy professionals by using the concepts of field, symbolic capital, and logics. A main claim is that mediatization acts as a strategic-tension mechanism within a CSO, putting communicators at the center of policy units, which in turn is consequential for the strategies chosen for the organization's policy work. In this way, mediatization as a process celebrates certain professionals and strategies as particularly relevant, creating frustration among employees not specializing in communication. The study identifies a trend for organizations to put more resources and influence into communication and less into actual policy analysis. This article combines research on organizational logics, policy professionals, and mediatization by drawing on 38 interviews with, and ethnographic work among, policy professionals in Sweden, Latvia, and the Netherlands. As manuscript in dissertation with title: Do communicators take over? Mediatization and conflicts in civil society organizations

O deslocamento “dos meios às mediações”, proposto por Martín-Barbero, na formação de um comunicador comunicólogo e seu percurso de reconhecimento são tratados neste artigo a partir das reflexões de Paul Ricœur sobre o “percurso do reconhecimento” e sobre as questões de identidade, ipseidade e alteridade, na compreensão de “si-mesmo como outro”. Traz autorreflexões sobre o percurso intelectual do autor e seu reconhecimento como comunicólogo, discute os estudos de comunicação no contexto de midiatização da sociedade e investe nas articulações entre comunicação e experiência estética, para “socializar o sensível” e “sensibilizar o social”, nas palavras de Herman Parret, como “estratégias sensíveis”, na linha do que propõe Muniz Sodré. The displacement “from the media to mediations”, proposed by Martín-Barbero, in the formation of a communicologist communicator and his path of recognition, based on Paul Ricœur’s reflections on the “course of recognition” and on the questions of identity, ipseity and otherness, in the comprehension of “oneself as another”. Self-reflections on this intellectual course and on this recognition as a communicologist. Communication studies in the context of mediatization of society, and articulations between communication and aesthetic experience, “socializing the sensible” and “sensibilizing the social”, as said by Herman Parret, and as “sensitive strategies”, in the words of Muniz Sodré.

Peergroup und Schule sind zwei bedeutsame Lebenswelten Jugendlicher, deren Verhältnis zueinander im Zuge fortscheitender Mediatisierung dynamischen Wandlungsprozessen unterliegt. Die sich dabei vollziehenden Entgrenzungsprozesse theoretisch zu fassen und empirisch zu erforschen, stellt eine Herausforderung für die erziehungswissenschaftliche Jugendforschung dar, der mit einer stärkeren gegenseitigen Bezugnahme von medien-, schul- und peerbezogenen Forschungssträngen begegnet werden kann. In dieser Stoßrichtung verfolgt der Beitrag das Ziel, den sich wandelnden Verhältnissen der mediatisierten Lebenswelten nachzugehen. Hierzu wird einerseits Stalders (2021) "Kultur der Digitalität" herangezogen, um die bereits erforschten Phänomene der Entgrenzung gesellschaftsanalytisch einzuordnen. Andererseits wird mit einem Fokus auf digitale Bildpraxis im Schnittfeld von Peerkultur und Schule diskutiert, wie die Grenzen als relationale Konstrukte von den Akteur*innen selbst bearbeitet werden. Peer groups and schools are two important life worlds of young people. Their relationship to each other is subject to dynamic processes of change in the course of ongoing mediatization. In the course of mediatization processes of blurring boundaries are taking place. To grasp these processes theoretically and to research them empirically represents a challenge for youth research in educational science. This challenge can be met with a stronger mutual reference of media-, school- and peer-related research strands. In this direction, the article pursues the goal of investigating the changing conditions of mediatised lifeworlds. To this end, we use Stalder's (2021) "Culture of Digitality" to classify the phenomena of the blurring boundaries, which have already been researched. Furthermore, we are focusing on digital pictorial practices at the intersection of peer culture and school to discuss how the boundaries can be understood as relational constructs that are negotiated by the actors themselves.

The mediatization of religion which has developed in the Central and Eastern European area is based on Scandinavian social assumptions that cannot be transferred directly to other geographical areas. Starting from this fact, in this study I focus on the question of the ontology that constitutes the mediatization of religion in Central and Eastern Europe. I call this search for the criteria of mediatization’s functioning in the studied area mediatization cartography, i.e. the process of creating assumptions in mapping the research of the phenomenon. In the course of this process, the author reflects on two components of the undertaken ontology, in the form of specifically understood secularization and democratic backsliding. As a result, I explain how to approach the mediatization of religion in the studied area of Central and Eastern European countries. In doing so, I provide solutions for the fusion of religion and state, as well as for the incomplete differentiation of media.

Resumo Este artigo apresenta uma análise do escândalo em torno do fechamento da exposição Queermuseu, ocorrida no Espaço Santander Cultural, em Porto Alegre, no segundo semestre de 2017. O texto busca desvelar o processo no qual, a partir de mobilização nas plataformas digitais, uma mostra artística voltada ao tema da diversidade sexual passou a ser compreendida em certos segmentos como promotora de “pedofilia”, “zoofilia” e “blasfêmia”, teve seu encerramento antecipado, resultando em perseguições a artistas e ao seu curador, bem como na difusão de uma interpretação que associa a esquerda a uma agenda de “perversão moral” às crianças. A análise empírica teve como fonte reportagens digitais e impressas do jornal Zero Hora de Porto Alegre, além de textos, imagens e vídeos que circularam em plataformas digitais, abordando em específico o enquadramento do evento pelo Movimento Brasil Livre (MBL), grupo que liderou a campanha pelo fechamento da exposição. Ao analisar o alcance do enquadramento do MBL, permite-se reconhecer como as plataformas digitais ampliaram o espaço para grupos políticos agendarem questões públicas e imporem seu enquadramento para suas audiências. O artigo elucida, a partir do caso empírico analisado, aspectos da pervasividade das mídias no debate público no contexto de uma esfera pública tecnomidiatizada e busca evidenciar aspectos da acentuada midiatização da política na era digital. Abstract This paper analyzes the scandal surrounding the closing of the Queermuseu exhibition, which took place at the Santander Cultural space in Porto Alegre in the second half of 2017. The text seeks to reveal the process in which, from the mobilization on digital platforms, an art exhibition focused on sexual diversity came to be understood in certain segments as a promoter of “pedophilia”, “zoophilia” and “blasphemy”, and was early closed, which resulted in the persecution of artists and its curator, and the dissemination of an interpretation that associates the left with an agenda of “moral perversion” towards children. The empirical analysis was based on digital and printed reports from the newspaper Zero Hora, from Porto Alegre, in addition to texts, images, and videos that circulated on digital platforms, specifically addressing the framing of the event by the Movimento Brasil Livre (MBL), a group that led the campaign to close the exhibition. Analyzing the scope of the MBL framework, it is possible to recognize how digital platforms have expanded the space for political groups to schedule public issues and impose their framework on their audiences. From the empirical case analyzed, the paper elucidates aspects of the pervasiveness of the media in the public debate in the context of a technical-mediatized public sphere and seeks to highlight aspects of the accentuated mediatization of politics in the digital age.

Este artículo tiene por objetivo explorar, en la obra de Eliseo Verón, la genealogía y desarrollo histórico de tres conceptos intrínsecamente interconectados –enunciación, mediatización y desfase (décalage)– postulando que el vínculo entre éstos no es causal, sino del orden de la operación político-intelectiva del tornar visible o inteligible algo que antes no estaba dentro del horizonte de lo pensable; es decir, como una relación de ‘visibilización’ intelectual. A partir de ejemplos tomados de sus estudios sobre fotografía y televisión, este trabajo se concentra en analizar el rol central conferido por las teorías veronianas de la mediatización y del décalage/desfase, tanto al cuerpo significante como a la enunciación entendidos estos como procesos y operaciones semióticas. This article seeks to explore the genealogy and historical development of three intrinsically interconnected concepts within Eliseo Veron’s oeuvre – enunciation, mediatization and décalage (semiotic gap or constitutive lag in meaning-making processes). It is claimed that the relation between them is not causal but politico-intellective, insofar as it brings into the horizon of intelligibility what otherwise would have remained unthinkable or historically ‘invisible’. It thus poses a relationship of “visibilization”: processes of mediatization render intellectually visible and thinkable something that had hitherto been unintelligible, i.e. meaning as décalage (meaning as radical out-of-jointness between production and recognition/reception of discourses). By using examples from Verón’s research work on photography and television, this paper focuses on analyzing the central roles that both enunciation and the signifying body play in his theories of mediatization and of décalage. Fil: Olivera, Guillermo. Universidad de Stirling; Escocia.

Media communication processes have triggered profound transformations in the way everyday activities are carried out. To these transformations, the concept of mediatization has been accepted as a broad phenomenon worthy of the already consolidated notion of globalization. Mediatization can be conceived as a possible synthesis between the transformations of communicative and social processes. In this paper we present considerations about how financialization activities focus on media processes from global North and Brazilian theoretical approaches. The empirical case of the adoption of a payment application and the prior instruction requirements determined to users of digital platforms are taken. It is proposed as a model of financialization procedures and confirms support of the ongoing media process. The brief analysis points to the requirements of prior instruction required in terms of reconfiguration of mental models brought in such innovation. ResumoOs processos comunicacionais midiáticos deflagraram profundas transformações na maneira como as atividades cotidianas são realizadas. A tais transformações a denominação de midiatização vem sendo acolhida como um amplo fenômeno digno da já consolidada noção de globalização. A midiatização pode ser concebida como uma síntese possível entre as transformações dos processos comunicativos e dos processos sociais. Neste artigo, apresentamos considerações sobre como as atividades de financeirização incidem em processos de midiatização a partir da abordagem teórica do Norte global e brasileira no tema. Toma-se o caso empírico de adoção de um aplicativo de pagamento e os requerimentos de instrução prévia determinados aos usuários de plataformas digitais. Ele é proposto como modelo de procedimentos de financeirização e confirma a sustentação do processo de midiatização em curso. A breve análise aponta para os requerimentos de instrução prévia exigidos em termos de reconfiguração de modelos mentais interpostos em tal inovação. Palavras-chave: Midiatização; Financeirização; Modelos mentais; Comunicação; Aplicativos

As noções de mediação e de midiatização estão, pelo menos a partir dos anos 1980, no centro de estudos e de pesquisas no cenário da geografia dos estudos de comunicação, especialmente de origem latina, estos conceitos, não emergiram nem se desenvolvem de um modo “abstrato”, mais a partir de trajetórias, biografias e geografias que têm se constituído em “condições de produção” bem como para sua circulação e recepção nos âmbitos acadêmicos, editoriais e da pesquisa aplicada. Este artigo apresenta cenários latinos nos quais as elaborações destes conceitos são pensadas e anunciadas. Como concluçao l’artigo aponta o deslocamento do estudo da comunicação do ângulo das mediações para o da midiatização, conceito este que se dissemina no estágio atual da sociedade, no qual práticas sociais são afetadas de modo distinto, mais intenso, por operações da cultura midiática. The notions of mediation and mediatization are, at least since the 1980s, at the center of studies and research in the scenario of the geography of communication studies, especially the ones of Latin origin. And, like other concepts, they did not emerge and develop in an ‘abstract’ way, but from trajectories, biographies and geographies that, so to speak, constituted ‘production conditions’ of as well as for their circulation and reception in the academic, editorial and applied research fields. This article presents different Latin scenarios in which the elaborations of these concepts are thought of and announced. The conclusion points to the displacement of the study of communication from the angle of mediations to the angle of mediatization, a concept disseminated in the present stage of society in which social practices are affected by operations of media in a distinct but intense way. Fil: Neto, Antônio Fausto. EHESS; Francia.

This article analyzes two actions carried out in 2021 by Jóvenes Republicanos (JR) -a right-wing Argentine political group- and their media coverage. The first performance was made with black bags, alluding to those who died from Covid-19 and the alleged relationship of these deaths with discretion in the distribution of vaccines. The second was the making of polenta packages, denouncing the high rates of poverty. Both took place in the context of anti-government marches. The hypothesis is that JR adopts performative elements as a way of appearance in the public sphere. The methodology is qualitative, based on the analysis of the discourses of the referents and on a virtual ethnography in different social networks. In addition, the performances are described, analyzed and compared., En este artículo se analizan dos acciones realizadas en 2021 por la agrupación política argentina de derecha Jóvenes Republicanos (JR) y su retoma mediática. La primera constó de una performance hecha con bolsas negras, aludiendo a los fallecidos por Covid-19 y la presunta relación de dichas muertes con la discrecionalidad en la distribución de vacunas. La segunda, fue la realización de paquetes de polenta, denunciando los altos índices de pobreza. Ambas se hicieron en el contexto de marchas opositoras al gobierno. La hipótesis es que JR adopta elementos performáticos como una forma de aparición en lo público. La metodología es cualitativa, basada en análisis de los discursos de los referentes y en una etnografía virtual en diferentes redes sociales. Además, se describe, analiza y compara las performances.&nbsp, Cet article analyse deux actions menées en 2021 par le groupe politique argentin de droite Jóvenes Republicanos (JR) et leur médiatisation. La première représentation a été réalisée avec des sacs noirs, faisant allusion à ceux qui sont morts du Covid-19 et à la prétendue relation de ces décès avec la discrétion dans la distribution des vaccins. La seconde était la fabrication de paquets de polenta, dénonçant les taux élevés de pauvreté. Les deux ont été faites dans le cadre de marches anti-gouvernementales. L'hypothèse est que JR adopte des éléments performatifs comme forme d'apparition dans la sphère publique. La méthodologie est qualitative, basée sur l'analyse des discours des référents et sur une ethnographie virtuelle dans différents réseaux sociaux. De plus, les performances sont décrites, analysées et comparées., Este artículo trata de dos performances realizadas en 2021 por la agrupación política argentina de derecha Jóvenes Republicanos (JR) y su retoma mediática. La hipótesis es que JR adopta elementos performáticos como una forma de aparición en lo público. La primera performance tematizó la pandemia y, particularmente, el proceso de vacunación y la segunda, los altos niveles de pobreza. Ambas ocuparon la calle, generaron polémica y permitieron ver el fuerte vínculo entre las derechas y los activismos virtuales. La metodología de nuestro estudio es cualitativa, basada en el análisis de los discursos de los referentes y en una etnografía virtual en diferentes redes sociales. Además, se describen, analizan y comparan las performances.

F. Scott Fitzgerald once said: »Show me a hero, and I'll write you a tragedy.« In the 1990s, nobody fell deeper than O.J. Simpson. Once considered a national treasure, the athlete was accused of brutally slaying his ex-wife Nicole Brown and her friend Ronald Goldman on June 12, 1994. Within days, the media and public developed an unprecedented obsession with the story, turning a murder investigation and trial into a sensationalized reality show. Tatjana Neubauer examines the mediatization, deliberate manipulation, and the simplification of popular criminal trials for profit on television. She demonstrates that TV conflated legal proceedings into entertainment programming by commodifying events, people, and places.

Dany artykuł ma na celu ukazanie typów stosowanych medialnych form komunikacji oraz specyfiki zmian wywołanych innowacjami technologicznymi w dyskursie politycznym. Jako materiał empiryczny posłużyło ostatnie wydanie corocznego programu telewizyjnego i radiowego Linia bezpośrednia z Władimirem Putinem z 20 czerwca 2019 roku, w którym do kontaktu z obywatelami wykorzystano rozwój cyfrowy. Badanie jest prowadzone z użyciem narzędzi retorycznych oraz w świetle krytycznej analizy dyskursu. Trwająca ponad cztery godziny audycja stanowi przykład, za pomocą jakich nowoczesnych form i w jaki sposób przekształca się oblicze współczesnego dyskursu politycznego: nadawcami stają się tzw. zwykli obywatele poruszający bliskie im problemy, wzrasta użycie elementów potocznych w oficjalnych wypowiedziach dla efektu naturalności, powstaje specyficzne widowisko umożliwiające Władimirowi Putinowi budowanie wizerunku empatycznego, troskliwego i profesjonalnego lidera. The article aims to show the types of media forms of communication and the specificity of changes caused by technological innovation in political discourse. The latest issue of the annual television and radio program Direct Line with Vladimir Putin on June 20, 2019, which used digital development for contact with citizens, served as empirical material. The research is conducted with the use of rhetorical tools and is based on critical discourse analysis. The broadcast, which lasts over four hours, clearly illustrates by what means and how the face of contemporary political discourse is transforming: senders become the so-called ordinary citizens dealing with problems that affect them. The use of colloquial elements in official statements for the natural effect is increasing. A specific spectacle is being created which enables Vladimir Putin to build an image of an empathetic, caring and professional leader. Der Artikel soll die Arten der verwendeten medialen Kommunikationsformen sowie die Spezifität der Veränderungen aufzeigen, die durch technologische Innovationen im politischen Diskurs ausgelöst werden. Als Beispiel diente die neueste Ausgabe der jährlichen Fernseh- und Radiosendung Direkte Linie mit Wladimir Putin vom 20. Juni 2019, in der die digitale Entwicklung zur Kontaktaufnahme mit den Bürgern genutzt wurde. Die Forschung wird mit rhetorischen Instrumenten durchgeführt und basiert auf einer kritischen Diskursanalyse. In der mehr als vier Stunden dauernden Sendung zeigt sich deutlich, mit welchen modernen Mitteln und wie sich das Gesicht des gegenwärtigen politischen Diskurses verändert: zu Absendern werden sogenannte normale Bürger, die sich mit Problemen befassen, die sie betreffen; in offiziellen Aussagen nimmt die Verwendung umgangssprachlicher Elemente im Hinblick auf eine natürliche Wirkung zu. Es entsteht ein spezielles Schauspiel, das es W. Putin ermöglicht, von sich ein Bild als empathischer, fürsorglicher und professioneller Anführer zu erzeugen.

Aiming at contributing to Organizational Communication by discourse and mediatization studies, this article seeks to update the understanding of Public Relations. Based on a bibliographic research, it argues that functional and linear models do not represent all the complexity of communication processes in mediatized societies or those in process of mediatization, and it concludes that its relevance to work on conflict management between social actors should be uplifted, since circulation is the ultimate area of dispute and negotiation of meanings. Para contribuir con la comunicación organizacional mediante estudios del discurso y de mediatización, este artículo pretende actualizar la comprensión acerca de las relaciones públicas. Con base en investigación bibliográfica, se argumenta que los modelos funcionalistas y lineales no bastan para abarcar la complejidad de los procesos de comunicación en sociedades mediatizadas o en proceso de mediatización y se concluye que, dado que la circulación es el área de disputa y negociación de significados por excelencia, la misma debería ganar relevancia en trabajos sobre gestión de conflictos entre actores sociales. A fim de contribuir com a comunicação organizacional via estudos dos discursos e da midiatização, o artigo sugere atualizar a compreensão das relações públicas. A partir de pesquisa bibliográfica, defende que modelos funcionalistas e lineares não dão conta da complexidade dos processos comunicacionais em sociedades midiatizadas ou em vias de midiatização e conclui que, se a circulação é, por excelência, a zona de disputa e negociação de sentidos, deve ganhar relevância em trabalhos sobre gestão de conflitos entre atores sociais.

This paper sheds new light on collaborative journalism and investigates how this innovative newsroom practice affects the news production process and product. More particularly, we focus on a collaborative project on air pollution involving a newspaper, university, and environmental government agency and examine how journalists and professionals within the fields of science and policy-making interact within this collaboration. We draw on linguistic ethnographic fieldwork behind the scenes of the collaborative project as well as a comparative multimodal discourse analysis of news items produced within the collaboration and similar news items produced a year earlier outside the collaboration. In our study, we analyse how the act of collaborating blurs boundaries between the traditional professional identities for the three categories of actors involved and urges them to reflect on their own and each other's discursive practices. Our study demonstrates the added value of a linguistically sensitive analysis of both the discursive processes behind the scenes of the news production process as well as the news product itself, in revealing how innovative newsroom practices like collaboration between journalists and expert sources shape the (language of) news.

Medyanın bir konuyu onaylayarak veya kınayarak hükümetlerin kararlarında etki sahibi olmasının yanında, siyasi elitlerin görüşleri doğrultusunda kitleleri manipüle etme etkisi de mevcuttur. Bu çalışma medyanın kamuoyu oluşturmadaki bu iki yönlü etkisine dikkat çeken medyalaşma ve çerçeveleme yöntemlerini kullanarak, Suriyeli göçmen krizi döneminde ulusal gazetelerdeki “medenileşme” ve “Batılılaşma” algılarına odaklanmaktadır. Gazetelerin içerik analizi ile incelenmesi, bu dönemde gazetelerde yoğun ve yaygın bir AB ve Avrupa karşıtı söylemin varlığını ortaya koymaktadır. Türkiye üzerinden Avrupa’ya geçmeye çalışan Suriyeli göçmenlerin, güvenlik gerekçesiyle AB topraklarına kabul edilmemesi Türkiye’de medyanın Avrupa ve Müslümanlara ilişkin bakış açılarını keskinleştirirken, bu dönem, iktidardaki AK Parti hükümetinin Batı odaklı klasik modernleşmeye alternatif bir modernleşme arayışına uygun zemin teşkil etmektedir. Söz konusu alternatif modernleşme arayışı, Türkiye Cumhuriyeti’nin kuruluşunda Kemalist elitin öngördüğü “çağdaş Batı uygarlığına ulaşma” hedefine, dolayısıyla Avrupa’ya ve onun seküler modernleşme anlayışına ilişkin bir reaksiyon biçiminde ortaya çıkması ve İslam medeniyetinin yüceltilmesini içermesi bakımından “deseküler modernleşme” şeklinde kavramsallaştırılabilir. Bu çerçevede, gazetelere “Batı’nın ikiyüzlülüğü”, “Batı’da İslamofobinin yükselmesi”, “Batı medeniyetinin çöküşü” ve “İslam medeniyetinin yükselişi” çerçeveleri ile yansıyan deseküler modernleşme anlayışı medyada baskın görüş olurken, Batı medeniyetini ‘iyisiyle kötüsüyle’ medeniyetin odağı olarak gören klasik modernleşme anlayışı geri planda kalmıştır., The media influences governments' decisions by approving or condemning a matter, as well as manipulating the masses in line with the views of political elites. By using mediatization and framing approaches which underline the bi-directional influence of media in shaping public opinion, this paper focuses on the perception of “civilisation” and “Westernisation” in national newspapers during the period of Syrian refugee crisis. Content analysis of newspapers reveals the presence of an intense and widespread anti-EU and anti-Europe discourse in newspapers during this period. The perception of the West and the Muslims was sharpened in the newspapers, when the EU refused to accept Syrian asylum seekers who tried to reach Europe through Turkey on security grounds. This era has provided a suitable environment for JDP government to realize its modernisation vision, which constitutes an alternative to the Westernoriginated classical modernism. This quest of alternative modernization which emerged as a form of reaction to the Kemalist elites’ target of “reaching Western civilization” in the foundation of Turkish Republic- also to Europe and its secular modernization- and the glorification of Islamic Civilization can be conceptualized as “desecular modernization”. In this context, desecular modernisation which is reflected to the newspapers through the frames of “hypocrisy of the West”, “rise of Islamophobia in the West”, “collapse of Western civilization” and “rise of Islamic civilization” has been dominant in the media, while the classical modernization which is reflected in the newspapers through the idea of the West as the centre of civilization has lagged behind.

The major issue underpinning this research paper is how to address the fundamental question concerning media, that is, to what extent and how media permeate contemporary society and culture. In this context, we aim to put forward a methodological proposal on how to account for mediatization. This concept emphasizes the networks connecting media actors with actors in the most diverse social spheres. These networks are important given that they comprise the arena in which meaning is constructed. Although in recent years this concept has been very helpful in order to understand theoretically the key role played by media in the process of social and cultural change, there are not many methodological proposals based on it, and some of the existent ones are defined from deterministic macro-approaches, indifferent to the developments of the constructivist paradigm. On the basis of a methodological qualitative design that seeks to reconstruct and analyze the interactions linking media actors (mainly journalists) with politicians and neighborhood associations, we examine the resulting networks and their different levels of communication. Therefore, the paper addresses four main topics: first, a theoretical overview of the category of mediatization. Second, the presentation of an interactional approach grounded in some important categories of the constructivist paradigm. Third, a proposal based on qualitative research covering the mediatization of political practices in a middle-sized city in Argentina. Finally, an epistemological question regarding the major level of media interaction, i.e., the mediatization of the public sphere.

The role of mass media in the processes of interpretation and assessment of various fragments of reality is discussed in the article. The problem of the entry of legal concepts into the media discourse is raised and the task is set to study the changes occurring in this process, which ultimately lead to the formation of new conceptual units — media concepts. The designated task is solved in the process of analyzing one of the key legal concepts LEGITIMACY. It has been demonstrated that the Russian mass media significantly modify each of the three components of the legal concept, that is, the media virus is “implanted” into the conceptual, figurative and value layers. It allows us to speak of three strategies of mediatization: definitional, metaphorical and evaluative. It is shown that the definitional strategy contributes to the emergence of new features in the conceptual layer of the LEGITIMACY concept (‘trust’, ‘approval’, ‘support’, ‘respect’, ‘fairness’, ‘the phenomenon of consciousness’ and ‘subjective feeling’). It is noted that the metaphorical strategy additionally forms such linguo-culturally specific features as ‘defectiveness’ and ‘object of political manipulation’, the evaluative strategy gives the positively perceived concept of LEGITIMACY a negative connotation (conceptual signs of ‘doubtfulness’ and ‘imaginary’ develop), which is an alarming marker reflecting the current situation in Russian society. It is pointed out that the recorded changes indicate the importance of the discursive factor in the study of concepts.

Although Taoism is no longer what it was in its prime, Taoist culture still has great spiritual value in the present day and is well worth promoting worldwide. Taoist cinema plays a powerful role in the mass communication of Taoism. Current academic research on Taoist cinema has focused on analyzing how it can make good use of Taoism but has neglected to explore what cinema brings to Taoism in the cinematization process. This paper focuses on this thesis by considering the themes of the importance of the cinematization of Taoism for Taoism, the cultural transformation in the cinematization of Taoism, and the appropriate way to include Taoism in Taoist films. This paper indicates that Taoist cinema has communicated Taoist ideology, religious rituals and aesthetic styles to a global audience through the audiovisual language, and it has built a bridge between Taoism and the general public. In the cinematization of Taoism, in order to reflect the communication environment, communication media and audience influence, Taoist films have highlighted visual spectacles, entertainment and popularization, thus making them better accepted by audiences and achieving the expected communication effect. This paper argues that Taoist films express the sacred and exert a religious influence on the viewer through content rather than transcendental style.

Este artículo aborda la problemática de la sostenibilidad del paisaje cultural desde un enfoque socio-técnico-cultural, en el marco de las metas formuladas por la Organización de Naciones Unidas en la Agenda 2030 para el desarrollo sostenible. Como perspectiva teórica, se postula -desde la semiótica general de Charles Peirce- una convergencia conceptual semioantropológica, que incluye la mediatización, las tecnologías infocomunicacionales y los patrimonios culturales. Se sostiene que en el actual contexto físico-virtual es posible potenciar las formas expresivas, los lenguajes y las tecnicidades emergentes para fortalecer la sensibilización hacia los paisajes culturales. En esta dirección, se presentan aspectos significativos de la propuesta “Creativa Monumento”, la cual sintetiza una serie de proyectos de participación ciudadana vinculados al “Monumento Histórico Nacional a la Bandera” ubicado en la ciudad de Rosario (Argentina). Al respecto, se mencionan algunos de los contenidos aportados por quienes se han interesado en explorar y recrear este paisaje cultural de alto contenido simbólico a nivel regional. Finalmente, se postula la necesidad de conformar una alianza intersectorial comunitaria para el tratamiento de problemáticas de sostenibilidad de los paisajes culturales, desde una modalidad de trabajo que vincule diversos saberes y disciplinas, y articule distintos soportes y formatos tecnológicos. This article deals the problematic of the sustainability of cultural landscape from a socio-technical-cultural approach, within the framework of the Sustainable Development Goals formulated by United Nations. As a theoretical perspective, it is postulated -from Charles Peirce's theor y- a semio-anthropological conceptual convergence, what includes the mediatization, the info-communication technologies and the cultural heritage. It is argued that in the current physical virtual context it is to enhance the emerging expressive forms, languages and technicities, to strengthen raising awareness towards cultural landscapes.In this direction, it is presented aspects of the proposal “Creativa Monumento”, which synthesizes a series of citizen participation projects linked to “Monumento Histórico Nacional a la Bandera” located in Rosario city (Argentina). Respect to this, it is mentioned some of the contents provided by interested people in exploring and recreating this cultural landscape of high symbolic content at the regional level. Fi-nally, it is postulated the need to conform an intersectoral community alliance to treat problems of sustainability of cultural landscapes, from a working modality that links diverse knowledge and disciplines, and articulate different technological supports and formats. Fil: San Marti, Patricia. Universidad Nacional de Rosario; Argentina.

The study explores politicized virtual communities of Russia in the VK.com within the social network analysis approach. The paper focuses on the VK since it is the largest social networking service in Russia. The authors aim to draw a general map of virtual communities in the VK which are politically engaged and represent all political ideologies in Russia. The data were collected with help of the VK API in 2019. Based on the specially designed algorithm, the authors have collected a sample of 115 politicized communities. The paper presents a critical analysis of the implementation of data sampling and crawling. The authors argue that this study includes all significant virtual communities from a full range of ideologically and politically oriented discussion groups to institutionalized political actors such as political parties and government agencies, including groups of leading Russian mass media. The authors apply the Gephi network analysis and visualization software package, a leading social network analysis software, to produce a map of the political virtual communities in Russia. The study indicates that virtual communities of mass media and the institutionalized communities, such as political parties or government institutions, have concentrated at the core of the graph. At the same time, discussion groups about ideologies were in the periphery of the graph.

Monograph review: Volodenkov, S. V. (2021). Internet communications in the global space of contemporary political governance: Towards the digital society. Moscow: Prospekt. On the threshold of a digital society, many social institutions and actors are forced to transform under the influence of mediatization, virtualization, big data expansion and digital technologies, as well as they have to integrate into a new social reality, where the boundaries between the real and the virtual are blurred. This article is an analytical review of the monograph by the Russian political scientist Sergey V. Volodenkov "Internet communications in the global space of contemporary political governance: Towards the digital society". The conducted analysis makes it possible to distinguish three problemthematic blocks in the reviewed work. The first of them is related to the study of theoretical aspects of political communication and political communicative space. The second block covers the phenomenon of political governance and its features in the context of the modern Internet space. The third describes the issues characterizing strategies, actors, resources, technologies and methods of information and communication impact on public conscience, on the human value system in the political communication space. Analytical method, categorical analysis, methods of secondary data analysis, and comparative analysis were used to prepare the review of the monograph. The author of the reviewed work relies on statistical, sociological and analytical data indicating the intensity of digitalization of society, the predominance of mass Internet communications in society, the spread of information resources in political practice. The monograph makes a successful attempt to analyze the process of using Internet technologies in the field of political communications. Main Internet technologies aimed at manipulating public opinion are identified and analyzed. The book shows the practice of using technologies of political propaganda and information aggression in Arab and other countries, as well as in the political campaigns of US presidential candidates. The work is certain to be of interest to a wide range of readers, since it addresses the formation of a digital society, on the threshold of which the modern civilization is.

The purpose of the paper is to present the main methodological paradigms and problems in research into mediatization of everyday life, as well as determining the methodological niche concerning the studies on demediatization, especially of this sphere of life. The paper begins with defining mediatization and presenting the main research paradigms. The following part concentrates on locating the discussed issues in the sphere of studies on mediatization of everyday life. The next part focuses on demedatization as a real phenomenon and an under-researched field. The final section of the paper contains the analysis of the main challenges related to the discussed studies on everyday life.

In connection with today’s competition between cities to portray an alluring image of economic and cultural success, the City of Helsinki and the Solomon R. Guggenheim Foundation put forward a plan to establish a Guggenheim museum in Helsinki, Finland. Following the plan’s release, a heated public debate emerged in the media. The present article analyzes this debate as a mediatized conflict and aims to show in what ways the debate on the Guggenheim report affected the decision-making process concerning the Helsinki Guggenheim museum. This debate is analyz ed within the framework of current discussions on the culture-led development of cities, by applying a methodological tool inspired by Luc Boltanski’s and Laurent Thevenot’s theory of critical judgement to analyze the various justifications that the different actors used during the debate. Further, the article interprets why the museum plan was rejected in the first deliberation. It was found that t he distance between different actors grew so wide th at it could not be reconciled, especially with the effect of social media. Because the City did not encourage a discussion and communication with the art world was neglected at first , during the debate it proved impossible to convince the art world of the benefits a Guggenheim might bring to other art institutions or artists. Guggenheim Helsinki was planned for a small capital in northern Europe, and yet it is linked to current European politics affected by nationalistic ideology and the question of preserving local cultures in the face of a globally shared culture. T he article ends with a discussion on what can be learned from the fai lure of the Guggenheim Helsinki.

The paper addresses the issue of attitudes to religion and, in particular, to Russian Orthodoxy, of the Russian youth with the focus on the effects of secular and religious mass media. Both religion and media are integral parts of social interaction, with mediatization taking shape challenging Orthodox media. The research used qualitative survey methodology to grasp students’ attitudes. It showed that the informative activities of Russian Orthodox media have an insignificant effect. The main sources from which the youth gets specific information about the church are federal and regional media. But it would be too preliminary to conclude that student youth is a lost generation for the Russian Orthodox Church, as only a tiny fraction of young people call themselves Orthodox. This implies that not only the mediatization, but rather atheism or not-observance plays a major role in student indifference. A content analysis of top local media outlets of Saint Petersburg on the issue of the church activities coverage shows that providing news and information is one-sided and weak in secular media. The distorted image of the Russian Orthodox Church in secular media pushes the youth away from confessional media. Thus, the youth remains doubtful when the latter is concerned, and are trapped in secular media bias.

Most research on mediatization focuses on media-related actions and structural adaptations that aim to increase media attention. However, social actors may also opt for defensive strategies and try to avoid media publicity. In this article, we conceptualize defensive and offensive mediatization strategies as complementary methods that social actors use to deal with media publicity and public attention as well as to proactively shape mediatization processes. We employ an exploratory approach to identify and systematize defensive mediatization strategies. Consequently, we contribute to a more complete understanding of mediatization and provide starting points for further empirical analyses of media-related strategies used by social actors. A secondary analysis of the data from previous research projects suggests establishing three categories of defensive mediatization strategies—persistence, shielding, and immunization—with regard to the levels of individual actors, organizations, and social systems’ routines and norms.

The issue of the dual impact of innovative technologies on the sphere of spiritual culture has been considered. On the one hand, the digitalization of cultural values gives hope for their longevity, compared with traditional storage methods. On the other hand, the preservation of cultural heritage is facing new, previously unmet difficulties: the life of digital documents is short due to constant technological improvement and the rapid obsolescence of technology; not all artifacts can be digitized; when knowledge is transmitted through the media, its reduction, vulgarization occurs; finally, the person is changing, for whose sake the preservation of the cultural heritage takes place. Generations possessing clip thinking will have to deal with the fragmented, unsystematic cultural heritage, which is fraught with real cultural amnesia. The new approaches to digital information management and, specifically, digital cultural heritage have been proposed in the article.

espanolSe estudia aqui como puede una perspectiva semio-pragmatica contribuir al estudio de la comunicacion publica, de las formas de mediatizacion y de las condiciones que hacen posible la recepcion y el sentido de los asuntos publicos. Se propone un objeto de analisis intermedio, el asunto o problema publico, entre la dimension macro, de las mentalidades y las enciclopedias, y la micro, de las situaciones y textos particulares, pero capaz de conectar ambos niveles. La investigacion se centra en el espacio-tiempo de la recepcion y en la vinculacion entre sentido, imaginacion y afecto en la actividad interpretativa. EnglishThis work studies how a semi-pragmatic perspective can contribute to the study of public communication, the forms of mediatization and the conditions that make possible the reception and the meaning of public issues. An intermediate object of analysis is proposed, the public issue or problem, between the macro dimension of mentalities and encyclopedias, and the micro dimension of particular situations and texts, but capable of connecting both levels. The research focuses on the space-time of reception and on the link between meaning, imagination and affect in interpretive activity.

The article focuses on the Leningrad trials of Nazi war criminals (December 27, 1945 – January 6, 1946). Based on a wide range of sources, some of which are being introduced into scientific circulation for the first time, the political functions of the Leningrad trials are identified, and forms of their mediatization are determined. The Leningrad trials were supposed not only to sentence 11 specific criminals but also to condemn the occupation system in the region (the North-West of RSFSR) per se. The punitive actions of 1943–44 were most thoroughly investigated. However, the investigation could not or did not have enough time to identify those guilty of the Siege of Leningrad and the perpetrators of war crimes of 1941–42, including the Holocaust. The war crimes of Finnish and Spanish units in the territory of Leningrad Oblast and the participation of collaborators in those crimes were not investigated. Instead of these important issues, during the Leningrad trials the authorities chose to present false testimony of Private A. Düre about the Nazis’ guilt of the Katyn massacre (the testimony had neither political nor juridical effect). The Leningrad trials did not fully fulfil their political functions and escaped the culture of memory (among other reasons, due to selective mediatisation).

Polskie imaginarium romantyczne ugruntowało hegemoniczny wzorzec męskości żołnierskiej, a także ukształtowało utrwalone w świadomości zbiorowej stereotypy dotyczące wojennego porządku płci. W konsekwencji zaangażowanie kobiet w działalność konspiracyjną w czasie II wojny światowej, w tym ich służba w powstaniu warszawskim, przez kilka dekad było konsekwentnie pomijane przez główny nurt historiozoficzny i sprowadzane do drugorzędnych i czysto symbolicznych figur. Po ponad siedemdziesięciu latach od tragicznych wydarzeń sierpnia i września 1944 r. dominujący w narracji historycznej militaryzm ustępuje miejsca nowym perspektywom i obiegom pamięci, włączając do dyskursu publicznego losy margina- lizowanych i pomijanych dotychczas uczestników/świadków powstania – przede wszystkim kobiet i cywilów. Dzieje się to w momencie wygasania pamięci komunikacyjnej, opartej na bezpośrednim kontakcie ze świadkami wojennej hekatomby, w realiach pluralistycznej, zmediatyzowanej i urynkowionej kultury pamięci. W artykule autor dokonuje przeglądu współczesnych (re)prezentacji popkulturowych, poświęconych uczestniczkom powstania warszawskiego, zwracając uwagę na uruchamiane przez nie wzory kobiecości, mity i toposy. The Polish romanticist imaginarium has strengthened the hegemonic pattern of soldierly masculinity and shaped the common stereotypes about the war gender order. Consequently, women’s involvement in resistance movement during the World War II, including their service in the Warsaw Uprising, was reduced to secondary and purely symbolic figures and was consistently ignored by the mainstream historiosophical trend for several decades. More than seventy years after the tragic events of August and September 1944, the militarism which dominated the historical narrative creates a space for new perspectives and circulation of memory in the public discourse, involving the fate of the marginalized and previously erased participants/witnesses of the uprising - primarily women and civilians. This happens when communication memory (based on direct contact with witnesses of the war hecatomb) expires, in the realities of pluralistic, mediated, and market-oriented memory culture. The article is an attempt to review contemporary pop culture (re)presentations of female partic- ipants of the Warsaw Uprising, paying attention to the femininity models, myths and topoi (or toposes) they introduce.

Este artículo presenta el proceso de reflexión y construcción textual detrás del volumen colectivo Mediatization(s). Theoretical Conversations between Europe and Latin America publicado por la editorial Intellect en 2021, un volumen donde investigadores e investigadoras de Europa y América Latina ilustran las principales teorizaciones y enfoques metodológicos sobre la mediatización generados en las últimas dos décadas a ambos lados del Atlántico. Siendo un trabajo colectivo donde se cruzan voces académicas de diferente origen y con propuestas a veces contradictorias, a veces complementarias, los tres editores comparten en este artículo una especie de making of del volumen y ponen especial atención a las coincidencias y fricciones epistemológicas, teóricas y metodológicas detectadas durante su producción. This article presents the process of reflection and text construction behind the edited volume Mediatization(s). Theoretical Conversations between Europe and Latin America published by Intellect in 2021. In that book, researchers in Europe and in Latin America illustrate the main theoretical and methodological approaches about mediatization emerged over the last two decades both sides of the Atlantic. It is a collective work in which the different academic voices are in contact and contradict or complement each other. The three editors share in this article a sort of making of of the volume and pay particular attention to the epistemological, theoretical, and methodological commonalities and frictions identified along the edition process. Fil: Fernández, José Luis.Universidad de Buenos Aires; Argentina. Fil: Rodríguez-Amat, Joan R. Universidad de Sheffield Hallam (SHU); Reino Unido. Fil: Scolari, Carlos A. Universitat Pompeu Fabra; España.

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Although research has shown that nowadays we are less likely to have a lifelong love partner, the media industry has increasingly incorporated 'love' as a guarantor of success for media products of all kinds. My argument is that, in order to sell more, the media industry has constructed a false notion of love. Worse than that, we the audiences have adopted this notion; since this is a false construct, many people have come up with unrealistic expectations of their love life. The results can be seen in the ever-increasing rate of divorce. I argue that we need something that I would call "love literacy" to appropriately respond to one evolutionary intention that exists in all of us.

As an increasingly popular on-demand medium, podcasts have become more professional and commercialized in recent times. This is also evident from a look at corporate communications, where many companies add podcasts into their communication mix. To align these corporate podcasts with other communication channels, the concept of corporate branding can be helpful. This approach has not been considered by empirical studies so far. Our qualitative interview study wants to investigate the role of corporate podcasts in corporate branding and examines their integration into the communication strategy of nationally and internationally operating companies. 13 experts from large companies responsible for the respective podcast have been interviewed. The research results show that podcasts are mostly integrated into the company’s overarching communications strategy and incorporate company-specific branding aspects to varying degrees. Corporate podcasts are primarily used to highlight innovative and modern aspects of the brands, especially through the tone of voice. The intended impact of corporate podcasts is often a personal and emotional connection, interaction, and resonance with listeners. Increasing reputation, visibility, and conveying authenticity is also targeted. As a branding tool, podcasts are evaluated rather implicitly. The general evaluation is perceived as challenging and tends to focus on qualitative performance measurement. This study underscores the high need for research on corporate podcasts as a branding tool as well as for key performance indicators (KPIs) of podcasts.

Jugendlichen wird in der Öffentlichkeit wie in der Wissenschaft gerne Politikverdrossenheit und Desinteresse an politischen Themen unterstellt. Merle-Marie Kruse zeigt in ihrer Studie zu medienbezogenen Aushandlungen des Politischen dagegen auf, dass das den konkreten Sichtweisen junger Menschen nicht gerecht wird. Aus der Perspektive eines mediatisierten Alltags und eines erweiterten Politikverständnisses rekonstruiert sie anhand von Gruppendiskussionen, wie Jugendliche Politik begreifen, kommunikativ mit Bedeutung versehen und politische Identitäten aushandeln. Dabei zeigt ihre Analyse auch, welche Rolle populärkulturelle Medien für das Involvement mit Politischem spielen.

Der Band untersucht den Prozess der Digitalisierung im Hinblick auf seine gesellschaftliche Bedeutung für die Menschen von seiner technischen Basis aus. Dies geschieht in Anlehnung an die Mediatisierungsforschung in drei Schritten: In einer historischen Perspektive wird herausgearbeitet, wie die Idee des Computers im 19. Jahrhundert entsteht und für welche Zwecke der Apparat erfunden wird, nämlich von Charles Babbage als ein Instrument zur Teilung geistiger Arbeit des Menschen mit der Maschine. Weiter wird umrissen, wie die ersten tatsächlich gebauten Computer ab den 1940er Jahren entstehen und sich entwickeln, darüber der Prozess der Digitalisierung als der heutige Mediatisierungsschub in Gang kommt und wie sich sein gewaltiges Potenzial in Alltag, Kultur und Gesellschaft entfaltet. In einer gesellschaftlichen und kulturellen Perspektive geht es dann darum, wie der Computer als Basis der Digitalisierung in die Gesellschaft funktional eingebettet wird und was der symbolische Apparat Computer für den Menschen, verstanden als 'Animal Symbolicum' (Cassirer) leisten kann. Die Menschen transformieren den Apparat in ein Medium und verwenden ihn primär für Kommunikation und Information. Die Ökonomie ihrerseits kontrolliert die Technik, die Programmierung, die Vernetzung und die Daten - und damit auch die Verwendung sowie die weitere technische Entwicklung der Menschheit. Die Ambivalenz dieses Wandels - einerseits ein gigantisches Potenzial, andererseits eine Bedrohung für Selbstbestimmung, Demokratie und Menschenrechte - wird so deutlich. Diese Ambivalenz knüpft daran an, dass der Computer als Instrument einer Teilung geistiger Arbeit verwendet werden kann, ganz analog wie die Maschinen im 18. und 19. Jahrhundert erst auf der Teilung produktiver körperlicher Arbeit entwickelt wurden, dann aber in den Kapitalismus von heute führten. In einer technischen Perspektive wird vor diesem Hintergrund der Computer dann in seiner technischen und operativen Struktur analysiert und von daher auf sein Potenzial geschlossen. Im Unterschied zum Menschen beherrscht der Computer ca. zwei Dutzend Basisbefehle, und jedes Computerprogramm ruft komplexe Kombinationen davon auf. Dabei transformieren die Planer*innen und Programmierer*innen ihre Intelligenz in den Computer. Die Vermenschlichung des Computers bleibt Ideologie. Die Datenuniversen, die entstehen, beschränken sich auf behavioristische Verhaltensdaten und deren Verwertung. Was heute unter KI firmiert, sind automatisierte, meist mittels wahrscheinlichkeitstheoretisch basierter Optimierung arbeitende Programme auf Basis gigantischer Datenvorräte, die komplexe Möglichkeiten berücksichtigen, aber trotzdem immer nur abarbeiten, was ihnen vorgegeben wird. In einem abschließenden Kapitel werden drei Richtungen skizziert, wohin sich digital mediatisierte Gesellschaften auf dieser Basis entwickeln können - es liegt an uns allen, wohin die Reise langfristig gehen wird.

El texto presenta un "Glosario" con un conjunto de nociones útiles para el estudio de las actuales sociedades contemporáneas hipermediatizadas. Se apoya en las tesis sobre la mediatización y la circulación del sentido de Eliseo Verón, muchas de ellas formuladas en la posmodernidad. Sintetiza un trabajo conceptual de estos últimos años que dio marco a investigaciones desarrolladas en distintos espacios institucionales de la Universidad de Buenos Aires. The text presents a "Glossary" with a set of useful notions for the study of contemporary hypermediated societies. It is based on the mediatization and circulation of meaning theses by Eliseo Verón, many of them formulated in postmodernity. It synthesizes a conceptual work of recent years that gave framework to research developed in different institutional spaces of the University of Buenos Aires.

Today, more and more companies tend to position themselves with public statements on socio-political issues such as racism or discrimination against the LGBTQIA+ community represented through popular movements like Black Lives Matter or the Pride Month. According to surveys, most consumers expect companies to take a stand on such polarizing topics. Despite this apparent relevance in society, there is only little research on companies taking public stances, yet. Moreover, the existing studies addressing the topic predominantly focus on the influence of corporate positioning on customer attitudes and only a few studies examine the impact of companies speaking out on socio-political issues, their communication and decision-making processes, and their attitudes. In order to close this research gap, 19 semistructured interviews with communicators of internationally operating German B2C companies were conducted. As the results show, the interviewed companies are all perceiving societal pressure, but up to different degrees. Equally different is the associated impact of positioning on external communications and strategic planning. In general, three initial patterns can be identified on how companies deal with positioning pressure: The skeptics, who do none or almost no positioning, the adapters, who speak out on specific issues and closely observe the current debates, and the pioneers, who feel less pressure and are the first companies to speak out and even initiate debates themselves. It remains to be seen if these patterns will be established in future research and if uniform strategies in corporate communications will develop when it comes to the topic of socio-political positioning.

Hybride Lebenswelten sind Ergebnis eines fortschreitenden Mediatisierungsprozesses und zunehmend von Angeboten mit algorithmischen Empfehlungssystemen geprägt. Damit verändern sich nicht nur die Rahmenbedingungen und Kompetenzanforderungen für das (Medien-)Handeln von Kindern und Jugendlichen, sondern auch die Anforderungen an theoretische Konzeptionen, die für die empirische Erforschung des Medien- bzw. kommunikativen Handelns herangezogen werden. Vorgestellt wird eine Betrachtungsweise, die sowohl Handlungsziele als auch Kompetenzen der handelnden Person als Momente der Subjektivierung in den Fokus stellt. Mit ausgewählten Fallbeispielen aus einer Studie wird zudem dargestellt, wie davon ausgehend in konkreten Situationen mit spezifischen Kompetenzanforderungen jeweils unterschiedliche Subjektpositionen hervorgebracht werden. Dabei ist angesichts von algorithmischen Empfehlungssystemen insbesondere von Interesse, inwieweit diese als Eingriff in die Selbstbestimmung wahrgenommen werden. Hybrid life-words are the result of the progressive mediatization and are increasingly characterized by media with algorithmic recommendation systems. This not only changes the conditions and competence requirements for (media) activities of children and adolescents but also the requirements for theoretical conceptions that are used for empirical research on media and communicative activities. This paper presents an approach that focusses on both the objectives and the competencies of the acting person as dimensions of subjectification. With selected case examples from an empirical study, it is shown how different subject positions are produced in situations with specific competence requirements. Concerning algorithmic recommendation systems, it is of particular interest to what extent these systems are perceived as an interference with self-determination.

Vor dem Hintergrund aktueller Mediatisierungsprozesse argumentiert der Beitrag, dass eine Analyse alltäglicher Mediennutzung sowohl digitale Medien(technologien) als auch ältere Medien in den Blick nehmen sollte und insbesondere deren Zusammenspiel und Koexistenz zu untersuchen ist. Zur theoretischen Rahmung knüpft der Beitrag am Mediatisierungsansatz und am Medienrepertoireansatz an und entfaltet konkret das Konzept von Dynamik und Beharrung in der Mediatisierung. Auf dieser Basis wird die Koexistenz alter und neuer Medien theoretisch begründet, um anschließend empirische Befunde zum Medienhandeln mit Musikmedien zu präsentieren. Es werden Befunde aus einer qualitativen Interviewstudie entfaltet, die die koexistente Nutzung von Schallplatten einerseits und Streamingdiensten wie Spotify andererseits im Medienalltag beleuchten. Es zeigt sich, dass sich Nutzer*innen diedigitalen Streamingdienste als funktionale Alltagsbeleiter dynamisch aneignen, während das bewusste Beharren auf der Schallplatte als Ausdruck von Erholung und Entschleunigungim Medienalltag erfolgt. Zuletzt wird verdeutlicht, wie Nutzer*innen etablierte und neue Medienpraktiken sinnhaft verbinden und so neue Nutzungsweisen entstehen. Against the background of current mediatization processes, the article argues that an analysis of everyday media use should take into account both digital media (technologies) and older media, and that their interaction and coexistence in particular should be examined. For theoretical framing, the article ties in with the mediatization and the media repertoire approach and specifically unfolds the concept of dynamics and persistence in mediatization. On this basis, the coexistence of old and new media is theoretically grounded in order to subsequently provide empirical insights into media use with music media. Findings from a qualitative interview study are presented that illuminate the coexistent use of records on the one hand and streaming services such as Spotify on the other in everyday media life. It is shown that users dynamically adopt digital streaming services as functional everyday companions, while the conscious insistence on the record is an expression of relaxation and deceleration in everyday media life. Finally, it is made clear how users combine established and new media practices in a meaningful way, thus creating new modes of use.

The article analyzes a particular case of the mediatization of modern socio-cultural reality through the informational and communication technologies, using the example of modern Georgian-Indian relations. The authors conducted a content analysis of two leading publications in India and Georgia: the English-language newspaper “The Times of India” and the Russian-language news agency “Sputnik Georgia”, during which had studied 30 materials from the Indian media and 43 articles from the Georgian news agency published over the period January, 2013 - February, 2019. The authors concluded that the mediatization of political and economic processes in bilateral relations had required close interaction between government and the media, since a lack of information led to a distorted perception of media communications.

The concept of mediatization in modern social sciences leads to a new understanding of the role of media in society and culture. Within the framework of this concept, media appears not as an intermediary between society, its culture and socially significant information, but as a structural element of society and culture itself (T. Adorno, M. Castells, N. Couldry, S. Hjarvard, F. Krotz, S. Livingstone, W. Lippmann, N. Luhmann, 1. McLuhan, P. Lazarsfeld, R. Merton, K. Popper, S. Zizek). The relevance of our study is due to the urgent need to investigate the effects of mediatization associated with its increasingly global nature. We hypothesise that in the process of mediatization of culture in the space of any national media discourse a new type of culture is created - media culture. The aim of this study is to show the formation of media culture on the example of the Russian language media discourse in Kazakhstan. The research is based on the linguistic concept of precedence (Yu.N. Karaulov, V.G. Kostomarov, D.B. Gudkov, V.V. Krasnykh) and the modern understanding of the typology of culture in Russian philosophy (N.B. Kirillova, V.V. Mironov and etc.). The study pursues the following goals: to identify precedent phenomena, which we define as minimized texts of culture, in the headers of the most widely circulated Russian language publications in Kazakhstan; to analyse precedent onyms associated with the classical (elitist) or mass culture; to consider phraseological units as markers of popular culture. On the basis of the analysis of precedents and phraseological units used in the dominant positions of the Russian language media discourse in Kazakhstan, we conclude that media culture is formed in the process of mediatization of elite, mass and folk culture through precedents and phraseological units. Media culture is a special, integral type of modern culture that combines elements of all types of cultures (elite, mass and folk) and is replicated through mass media in society. It consolidates society on the basis of general media knowledge.

The article analyses the role of internet technologies in the process of voter base mobilization. One of the consequences of the reforms carried out in Russia will be mediatization of the electoral process. Modern approaches to understanding electoral mobilization are based on classical elitist concepts and the theory of mass society. Such perspective fails to identify individual actors of mobilization impact and analyze their own strategies. The author suggests a different way of looking at the problem: from the perspective of the neo-institutional approach. “Mobilization impact” can be interpreted as a form of subject-object interactions between different participants of the electoral process. The author identifies three main goals of mobilization interactions: attracting new supporters, encouraging a specific form of political activity, and prompting the choice of a certain position in the ballot. The author’s other objective is to assess the pattern of Internet technologies usage in the process of electoral mobilization. In the conclusion, the author pinpoints possible tendencies in the development of the voters’ Internet mobilization technologies. The perspective suggested by the author allows him to draw conclusions about what forms work with voters will assume as a result of the development of Internet communication technologies.

The present article introduces the third issue of the journal entitled Gradients of liveness: socio-technical shaping of performing arts between online and offline. After situating the issue of liveness within the process of mediatization of society, and the challenges fuelled by the pandemic, we discuss the statute of the field of liveness studies. We then defend the necessity of an approach that understands liveness in terms of the “gradients” with which this phenomenon manifests itself. In the second part, the articles of the issue are presented, showing the multiple branches of the “liveness problem” through heterogeneous performative, technological and theoretical fields, thus highlighting the relevance of this theoretical tool in understanding how the sense of presence and connection is constructed in the context of mediatization.&nbsp, Il presente articolo introduce il terzo numero della rivista dal titolo Gradienti di liveness. Lo shaping socio-tecnico delle arti performative tra online e offline. Dopo aver inquadrato il tema della liveness all’interno del processo di mediatizzazione del sociale e delle sfide alimentate dalla pandemia, viene discusso lo statuto del campo di studi sulla liveness. Si difende quindi e la necessità di uno sguardo che intende la liveness nei termini di “gradienti” con cui tale fenomeno si manifesta. Nella seconda parte vengono presentati i contenuti del numero, i quali mostrano le molteplici diramazioni della questione liveness attraverso ambiti spettacolari, tecnologici e teorici eterogenei, evidenziando la rilevanza di questo strumento d’indagine nel comprendere la costruzione del senso della presenza e della connessione nel contesto della mediatizzazione.&nbsp

Studies on death and digital media all agree that social media have changed how we mourn. However, they also highlight a considerable resistance to using social media in grieving. This article explores these resistances in greater depth based on a national research project on the Italian population (400 in-depth interviews and a representative survey) that includes non-users in the research into online death practices. Our theoretical framework is the paradigm of media and information and communications technologies (ICTs) domestication in everyday life and the study of the mediation of death from a socio-constructivist and non-platform/media-centric perspective. The article focuses on the findings of the interviews. Our research questions are as follows: What are the reasons for refusing or resisting social media use when mourning? Which type of social media domestication characterizes Italian users? How has social media changed the way we mourn? Online grieving emerges as a profitable area to study the resistance to and domestication of social media in everyday life. Social media are accepted differently in the various stages of the loss process. The most ritualized practices, like death announcements and condolences, are relatively approved. Instead, displays of grief online and, especially, the interaction with the digital remains of the dead are controversial. Social media have enhanced the everyday public visibility of death and bereavement and the public presence of the dead. However, social media have neither triggered a significant expansion of the enfranchisement of public displays of grief nor of continuing bonds online—not even in Italy.

Este trabalho analisa a plataforma de streaming Twitch a partir da perspectiva da midiatização, um processo que concebe o fenômeno de novos padrões de interação promovidos pelas mídias em sua relação com a sociedade. Compreendemos que a plataforma leva os usuários a novas experiências no mundo dos games, promovendo interferências na relação original, como o ato de assistir, narrar ou se inserir como figura influente, permitindo o advento de novas celebridades na sociedade do espetáculo. This work analyzes the Twitch streaming platform from the perspective of mediatization, a process that conceives the phenomenon of new interaction patterns promoted by the media in their relationship with society. It is understood that the platform brings new experiences to user in the world of games, promoting interference in the original relation, such as watching, narrating or entering yourself as an influential figure, allowing the arising of new celebrities in the society of the spectacle.

Magic: The Gathering is a household name among analog games. Its publisher, Wizards of the Coast, has experimented with digital adaptations since the late 1990s, however, it was only in 2018–2019 when the company announced a more radical push for the video game market, including a strategy for streaming and esports. By analyzing streaming content, paratextual elements, and online discussions leading up to the first major digital tournament, I explore the attempted and heavily promoted transition of Magic: The Gathering from a primarily analog card game toward a transmedia esports property. Beside conflicting reactions from players and fans to particular aspects of this transformation, this change brings along deepened mediatization of the game as a way to improve the spectator experience by following the media logics of streaming and esports. Professional players in the newly formed esports league along with other sponsored content creators were recruited to serve as advocates for this transition.

In this article, I explore what RT’s unusually open-ended project commemorating the centenary of the Russian Revolution - #1917Live – tells us about its tendentious, mainstream output. I adopt an epistemological framework locating meaning in the marginal and different rather than the normative and recurrent, treating this ‘un-RT like’ project’s components as multi-layered cultural texts to be interpreted rather than sociological data to be counted and coded. I read them through a hermeneutically inflected version of mediatisation theory. This theory’s central precept posits a fusion of media practices with those of politics and everyday life. An under-researched corollary of that precept is a short-circuiting of the ‘subject’ and ‘object’ of media representations. As well as influencing #1917Live’s emphasis on broadcaster-audience co-production, the short-circuiting effect foregrounds the modality of those representations – their truth claims and the subjectivities attached to the realities they depict. In analysing this effect, I highlight (1) #1917Live’s chronotopic intertwining of past and present; (2) its ‘event-ness’: the sense that it constitutes a news story in its own right and (3) the ludic elements modalising its commemorative narratives by according them a distinctive ironic voice which re-establishes distance between ‘subject’ and ‘object’. Linked to a late Soviet cultural phenomenon known as ‘ stiob’, such features render #1917Live reflexive, carnivalesque and deeply dialogic, realigning it with RT’s disruptive mainstream output and constituting a new kind of ‘media event’. They indicate that RT’s scandalous, ‘pariah’ reputation is internalised within a fragmented institutional identity key to the entire ‘information war’ dynamic.

L’objectif de cette contribution est de réfléchir au lien démocratique qui unit représentés et représentants du point de vue des émotions. Nous privilégierons une approche historique pour rendre compte du cas français. Selon un premier modèle, les émotions sont strictement encadrées au sommet de l’État. Ce modèle n’a évidemment pas disparu, mais il est concurrencé depuis quelques années par un modèle fondé sur le relâchement partiel, y compris au sommet de l’État, des contraintes de sang-froid. Le politique n’est plus seulement celui qui perçoit les émotions de la foule et qui sait les traduire en actions publiques; il est celui (ou celle) qui les éprouve avec intensité. Il s’émeut comme tout un chacun face aux drames collectifs et il se réjouit lors des liesses collectives; il peut même assumer publiquement des émotions personnelles liées à la carrière politique ou à la vie privée., The objective of this contribution is to examine the democratic link which unites represented citizens and elected representatives from an emotion perspective. We shall focus on a historic approach to study the French case. According to a first model, the feelings are strictly supervised at the top of the State. This model did not obviously disappear, but it has been challenged for a few years by a model based on the expression of emotions. The ruler is not only the one who perceives the feelings of the crowd and knows how to translate them into public actions; he is the one who feels them with intensity. He is moved as everyone by collective dramas and he is delighted during the collective joy.

O propósito do artigo possui como panorama a questão da utilização das redes sociais e sua inserção no processo de marketing e comunicação de Instituições de Ensino Superior Católicas no Brasil. Vivencia-se uma realidade na qual atores sociais individuais e coletivos agem por meio de discursos, relacionando-se de forma mediada e midiatizada. E as redes sociais digitais se constituem como espaços de disputa de sentidos, em que as organizações atuam na busca de legitimação perante seus públicos e a sociedade. O estudo revela se as postagens das IES, Universidade Católica Dom Bosco e a Pontifícia Universidade Católica de Goiás, ambas brasileiras, na rede social Facebook demonstram ações de marketing educacional. Utilizou-se da pesquisa quali-quantitativa de caso, com a utilização da ferramenta de mensuração Scup. O estudo desperta o interesse para os estudos do marketing educacional, mas especificamente em instituições católicas e insere a midiatização no processo de divulgação das ações de marketing. Os resultados da pesquisa mostraram que as duas Universidades analisadas se valem do uso das redes sociais como ferramentas de marketing, confirmados pelo alto engajamento das suas publicações. Com o estudo foi possível estabelecer relações entre a midiatização, os estudos do marketing e a questão dos conceitos das redes sociais digitais. A partir da reflexão e dos dados coletados, a perspectiva é de que a visibilidade midiática organizacional, no contexto de midiatização e mídias sociais digitais, constrói-se na articulação com o engajamento, gerado pela ativação de público-alvo e pela qualidade dos conteúdos escolhidos, disseminados via as redes sociais. The purpose of this article is to analyze the use of social networks and their insertion in the marketing and communication process of Catholic Higher Education Institutions in Brazil. A reality is experienced in which individual and collective social actors act through discourses, interacting in a mediated and mediatized way. And the digital social networks constitute as spaces of the dispute of meanings, in which the organizations search for the legitimacy for its public and society. The study reveals whether the posts of the HEIs, Catholic University Don Bosco and the Pontifical Catholic University of Goias, both Brazilian, in the social network Facebook demonstrate educational marketing actions. The qualitative-quantitative research studied was used with the Scup measurement tool. The study awakens the interest for studies of educational marketing, but specifically in Catholic institutions and inserts mediatization in the process of dissemination of marketing actions. The results of the research showed that the two Universities analyzed use social networks as marketing tools, confirmed by the high engagement of their publications. With the study, it was possible to establish relations between mediatization, marketing studies and the question of the concepts of digital social networks. From the reflection and collected data, the perspective is that the organizational media visibility, in the context of mediatization and digital social media, is built in the articulation with the engagement, generated by the activation of the target audience and the quality of the chosen content, disseminated via social networks.