The present research was a joint project carried out in 2017 by students of the Marketing and International Business Program of Sergio Arboleda University belonging to the Young Marketeers' Research Group – YMRG, in collaboration with board members of the Association of Marketing Programs – ASPROMER, which accounts 47% of the active programs in Colombia as members of the association. The main objective was to carry out a study and analysis of the current state of the educational offer for undergraduate programs in the marketing and related areas through secondary data from the Colombian Higher Education Information System - SNIES and ASPROMER databases. The study was divided into two parts. The first one, dedicated to the Structural Analysis of the marketing and related programs in Colombia, allowed to identify in the SNIES 82 university programs, of Reportes de Caso ANALISIS DE LA OFERTA EDUCATIVA SUPERIOR DE PREGRADOS UNIVERSITARIOS DE MARKETING EN COLOMBIA, EN 2017. ANALYSIS OF THE UPPER EDUCATIONAL OFFER OF UNIVERSITY MARKETING UNDERGRADUATES IN COLOMBIA, EN 2017. Juan David Rueda Vega [1] juand.rueda@correo.usa.edu.coEscuela Internacional de Administracion y Marketing – EIAM Universidad Sergio Arboleda, Colombia Mario Andres Robert Gonzalez [2] mario.robert@correo.usa.edu.coEscuela Internacional de Administracion y Marketing – EIAM Universidad Sergio Arboleda, Colombia Antonio Alonso Gonzalez [3] antonio.alonso@usa.edu.coEscuela Internacional de Administracion y Marketing – EIAM Universidad Sergio Arboleda, Colombia Ver todos los autores Recepcion: 20 Marzo 2018 Aprobacion: 15 Junio 2018 Resumen: La presente investigacion, se desarrollo como un proyecto conjunto realizado en 2017, por estudiantes del programa de Marketing y Negocios Internacionales de la Universidad Sergio Arboleda, pertenecientes al semillero Young Marketeers’ Research Group – YMRG, y directivos de la Asociacion de Programas de Mercadeo (ASPROMER), contando dicha entidad como asociados, con el 47% de participacion de los programas de pregrado activos en marketing, en Colombia. El objetivo de la investigacion, fue el realizar un estudio y analisis del estado de la oferta educativa de programas de pregrado del area de marketing y afines, a traves de datos secundarios provenientes del Sistema Nacional de Informacion de la Educacion Superior – SNIES y bases de datos de ASPROMER.El estudio se dividio en dos partes. La primera, dedicada al Analisis Estructural de los programas de marketing y afines en Colombia, permitio identificar en el SNIES, 82 programas universitarios, de los que 71 se encuentran activos y 11 inactivos, contando dichos programas con un amplio rango de valores de matricula, concentrandose la mayoria de los programas en el segmento bajo y medio de hasta $5’000.000 COP, y localizandose 4 programas en el segmento premium por encima de $8’000.000 COP. La concentracion geografica de la oferta academica de dichos programas, tambien se detecto como muy localizada en 5 ciudades: Bogota, Medellin, Cali, Barranquilla y Bucaramanga, concentrandose en estas 5 ciudades 54 de los 82 programas estudiados. Adicionalmente, un 87% de estos programas se ofrecian de manera presencial, y tan solo 13% en metodologia virtual, siendo la duracion de dichos programas de nueve semestres en su mayoria. En la segunda parte del estudio, dedicada al Analisis de Tendencias y Enfoques Conceptuales en los Contenidos, se utilizaron dos documentos desarrollados por investigadores de la Asociacion de Programas de Mercadeo para identificar cuales estan siendo las generalidades y enfoques conceptuales de los diferentes programas de marketing y afines. Palabras clave: Mercadeo, Marketing, Mercadotecnia, Mercadologia, Pregrado, Colombia. Abstract: The present research was a joint project carried out in 2017 by students of the Marketing and International Business Program of Sergio Arboleda University belonging to the Young Marketeers' Research Group – YMRG, in collaboration with board members of the Association of Marketing Programs – ASPROMER, which accounts 47% of the active programs in Colombia as members of the association. The main objective was to carry out a study and analysis of the current state of the educational offer for undergraduate programs in the marketing and related areas through secondary data from the Colombian Higher Education Information System - SNIES and ASPROMER databases.The study was divided into two parts. The first one, dedicated to the Structural Analysis of the marketing and related programs in Colombia, allowed to identify in the SNIES 82 university programs, of which 72 are active and 10 inactive, with a wide range of enrollment values, concentrating for most of the programs values in the low and middle segment of up to COP $ 5 '000,000, and identifying 4 programs located in the premium segment above COP $ 8’000,000. The geographical concentration of the academic offer of these programs was mainly localized in 5 cities: Bogota, Medellin, Cali, Barranquilla and Bucaramanga, constituting in these 5 cities 54 of the 82 programs studied. Additionally, 87% of these programs were offered face-to-face, and only 13% in virtual methodology, and duration of the programs is concentrated in nine semesters in its majority. In the second part of the study, dedicated to the Analysis of Trends and Conceptual Approach in the Contents, two documents developed by researchers from the Association of Marketing Programs were used to identify which are the generalities and conceptual approaches of the different marketing and related programs.