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Learning outcomes The purpose of this paper is to understand a new restaurant venture's target segment and create a consumer profile for the new restaurant; to design a positioning statement for the new restaurant; to appraise the marketing strategy and suggest improvements in the marketing mix of a new restaurant venture in the new normal; to discuss the augmentation of services by a new restaurant to compete effectively in the market; and to identify and discuss the vital marketing steps for opening a restaurant in the new normal. Case overview/synopsis Kelvin, an ambitious and budding restaurateur, had high aspirations with great plans. V café was his first running venture. The income from V café was not enough to improve his social position. He wanted to open a new restaurant (Haikou) and earn more. Kelvin was well aware of COVID-19's current condition and its severe implications for the restaurant business. He did not have any experience in marketing a restaurant. So he was puzzled about understanding the target segment, positioning and marketing mix of the proposed restaurant in the new normal. Complexity academic level The case will cater to business management students pursuing a postgraduate management program. The case can be applied in Marketing Management, Entrepreneurship, Hospitality Management and Services Marketing courses. The prerequisite for this case is a basic understanding of marketing concepts. Supplementary materials Supplementary materials teaching notes are available for educators only. Subject code CSS 8: Marketing

A critical analysis of size and shape dependence properties of different type of nanomaterials is presented using a simple theory of equation of state (EOS) and bulk modulus. It is observed that compression behavior of nanomaterials depends on size and shape in addition to the applied pressure. To confirm the situation we have considered different type of nanomaterials. The model predictions are compared with the available experimental data. A good agreement between theory and experiments demonstrate the validity of model proposed for nanomaterials. Some results have also been reported in absence of experimental data to help the researcher engaged in the experimental studies of nanomaterials. Due to the simplicity and applicability of the model, it may be used to understand other properties of nanomaterials under varying physical conditions.

Financial inclusivity of women during the pandemic has been discussed and analyzed. During COVID-19 the usage of cashless transactions has increased enormously. This chapter will discuss the challenges that women have faced while doing transactions in a cashless manner. For this, a constructive model for the same has been developed by the researchers in order to explain the impact of COVID-19 on the financial inclusivity of women specifically for cashless transactions. For this, the following objectives have been examined and a probable discussion on the same has been concluded: 1) to check the effectiveness of government plans and awareness schemes of financial inclusion for women, 2) coping with the challenges of technology handling and financial literacy among women, and finally, 3) to realize the overall effect of financial inclusion on financial well-being and empowerment of women. This chapter will also present its argument on the implication and discussion of steps on financial inclusivity.

An analytical formalism of laser absorption in a nanorod embedded dielectric surface has been developed. Nanorods lie in the plane of the dielectric, in the form of a planar array. A laser, impinged on them with an electric field perpendicular to the lengths of the nanorods, imparts oscillatory velocity to nanorod electrons. As the free electrons of a nanorod are displaced, a space charge field is developed in the nanorod that exerts restoration force on the electrons and their drift velocity shows a resonance at ${\rm \omega} = {\rm \omega} _{\rm p}/\sqrt 2 $, where ωp denotes the plasma frequency of free electrons inside the nanorod. It is inhibited by collisions and nanorod expansion. At the resonance, the electrons are efficiently heated by the laser and laser energy is strongly absorbed, resulting in significant reduction in laser transmissivity. The transmissivity decreases with laser intensity.

Nanocomposite of copolymer of N-Methyl pyrrole (NMPy) and N, N-Dimethyl aniline (NDMA) doped with HCl was synthesized by chemical oxidative polymerization. APS was used as oxidant. The sample was characterized by FTIR, TGA, XRD and four probe method. FTIR confirms the formation of copolymer and its structure. XRD analysis shows the amorphous nature of polymer nanocomposite. The electrical conductivity of sample was measured by using four probe method. Size and surface morphology were demonstrated by SEM.

In the present investigation, a high intense ultra-short pulse configuration has been proposed for plasma induced THz generation in carbon nano tubes. When a high intense ultra-short electromagnetic wave interacts with the periodically structured carbon nano tubes possessing second order susceptibility, the electromagnetic wave imparts oscillatory velocities to electrons that produce the heat. The generation of excess heat may deform the structure of the carbon nano tubes which lead to the reduction in the efficiency of THz generation. Therefore, the pulse parameters evolution such as normalized energy of the pulse, pulse width, position of the pulse center and reflectivity coefficient of the medium is investigated theoretically on plasma generation. The outcome of the theoretically investigated reveals that the increment in the heating rate can be caused by decrease in the pulse width, increment in reflectivity coefficient and the pulse peak power. Finally, an array of ultra-short pulse configurations has been proposed for efficient THz generation. The present work is helpful to regulate the heating of nanostructure during ultra-short pulse interaction.

Active DNA-dependent ATPase A Domain inhibitor (ADAADi) is the only known inhibitor of ATP-dependent chromatin remodeling proteins that targets the ATPase domain of these proteins. The molecule is synthesized by aminoglycoside phosphotransferase enzyme in the presence of aminoglycosides. ADAADi interacts with ATP-dependent chromatin remodeling proteins through motif Ia present in the conserved helicase domain, and thus, can potentially inhibit all members of this family of proteins. We show that mammalian cells are sensitive to ADAADi but with variable responses in different cell lines. ADAADi can be generated from a wide variety of aminoglycosides; however, cells showed differential response to ADAADi generated from various aminoglycosides. Using HeLa and DU145 cells as model system we have explored the effect of ADAADi on cellular functions. We show that the transcriptional network of a cell type is altered when treated with sub-lethal concentration of ADAADi. Although ADAADi has no known effects on DNA chemical and structural integrity, expression of DNA-damage response genes was altered. The transcripts encoding for the pro-apoptotic proteins were found to be upregulated while the anti-apoptotic genes were found to be downregulated. This was accompanied by increased apoptosis leading us to hypothesize that the ADAADi treatment promotes apoptotic-type of cell death by upregulating the transcription of pro-apoptotic genes. ADAADi also inhibited migration of cells as well as their colony forming ability leading us to conclude that the compound has effective anti-tumor properties.

// Qiong Wu 1 , Pasil Madany 1 , Jason R. Dobson 1 , Jake M. Schnabl 1 , Soni Sharma 2 , Tara C. Smith 1 Andre J. van Wijnen 3 , Janet L. Stein 4 , Jane B. Lian 4 , Gary S. Stein 4 , Rohini Muthuswami 2 , Anthony N. Imbalzano 1 , Jeffrey A. Nickerson 1 1 Department of Cell and Developmental Biology, University of Massachusetts Medical School, Worcester, MA, USA 2 School of Life Sciences, Jawaharlal Nehru University, New Delhi, Delhi, India 3 Department of Biochemistry and Molecular Biology, Mayo Clinic, Rochester, MN, USA 4 Department of Biochemistry and Vermont Cancer Center for Basic and Translational Research, University of Vermont College of Medicine, Burlington, WA, USA Correspondence to: Anthony N. Imbalzano, email: anthony.imbalzano@umassmed.edu Jeffrey A. Nickerson, email: jeffrey.nickerson@umassmed.edu Keywords: breast cancer, metabolism, lipogenesis, gene regulation, BRG1 Received: January 07, 2016 Accepted: May 01, 2016 Published: May 20, 2016 ABSTRACT Cancer cells reprogram cellular metabolism to meet the demands of growth. Identification of the regulatory machinery that regulates cancer-specific metabolic changes may open new avenues for anti-cancer therapeutics. The epigenetic regulator BRG1 is a catalytic ATPase for some mammalian SWI/SNF chromatin remodeling enzymes. BRG1 is a well-characterized tumor suppressor in some human cancers, but is frequently overexpressed without mutation in other cancers, including breast cancer. Here we demonstrate that BRG1 upregulates de novo lipogenesis and that this is crucial for cancer cell proliferation. Knockdown of BRG1 attenuates lipid synthesis by impairing the transcription of enzymes catalyzing fatty acid and lipid synthesis. Remarkably, exogenous addition of palmitate, the key intermediate in fatty acid synthesis, rescued the cancer cell proliferation defect caused by BRG1 knockdown. Our work suggests that targeting BRG1 to reduce lipid metabolism and, thereby, to reduce proliferation, has promise for epigenetic therapy in triple negative breast cancer.

Brahma related gene product 1 (BRG1) is an ATPase that drives the catalytic activity of a subset of the mammalian SWI/SNF chromatin remodeling enzymes. BRG1 is overexpressed in most human breast cancer tumors without evidence of mutation and is required for breast cancer cell proliferation. We demonstrate that knockdown of BRG1 sensitized triple negative breast cancer cells to chemotherapeutic drugs used to treat breast cancer. An inhibitor of the BRG1 bromodomain had no effect on breast cancer cell viability, but an inhibitory molecule that targets the BRG1 ATPase activity recapitulated the increased drug efficacy observed in the presence of BRG1 knockdown. We further demonstrate that inhibition of BRG1 ATPase activity blocks the induction of ABC transporter genes by these chemotherapeutic drugs and that BRG1 binds to ABC transporter gene promoters. This inhibition increased intracellular concentrations of the drugs, providing a likely mechanism for the increased chemosensitivity. Since ABC transporters and their induction by chemotherapy drugs are a major cause of chemoresistance and treatment failure, these results support the idea that targeting the enzymatic activity of BRG1 would be an effective adjuvant therapy for breast cancer.

A magnetized plasma embedded with clusters offers an efficient way to second harmonic generation by intense short pulse laser. An X-mode laser exerts second harmonic pondermotive force on cluster electrons and produces a nonlinear current, driving the second harmonic radiation. In the process of hydrodynamic expansion of clusters, the electron plasma frequency passes through the surface Plasmon resonance, leading to resonant enhancement in the harmonic yield. The magnetic field shifts the Plasmon resonance. For typical parameters one may achieve power conversion efficiency of a few percent at normalized laser amplitude to (electron drift velocity of speed of light) of 0.1.

A simple model is proposed to understand the size and shape dependence of cohesive energy of nanoparticles. The cohesive energy, which is the most important property of bulk and nanomaterials, has been reported experimentally. It has been recognized that the cohesive energy of nanomaterials depends on size and as well as shape. It seems to be very difficult to understand this behavior theoretically. Moreover, in the present paper, we have made an effort to understand this. The model developed is used to compute the cohesive energy of Tungsten nanoparticles of different sizes for different shapes. The results obtained are compared with available experimental data. A good agreement with theory and experiment supports the validity of the model proposed. Due to simplicity and applicability the model may be extended to different types of nanomaterials.

This report represents the first study of keratinophilic fungi present in soils of Jamaica. Out of the 40 soil samples examined from different habitats, 30 (75%) were positive for the presence of keratinophilic fungi, yielding 36 isolates of keratinophilic fungi. Microsporum gypseum complex (represented by 16 isolates of M. gypseum, and four of M. fulvum) was most frequent, being present in 50% of the samples. A very high occurrence of this dermatophyte in Jamaican soil is of public health significance. The remaining isolates of keratinophilic fungi were represented by Chrysosporium spp (mainly C. indicum and C. tropicum) and Sepedonium sp. Esta comunicação representa o primeiro estudo sobre fungos queratinofílicos presentes em solos da Jamaica. De 40 amostras de solo examinadas de diferentes localidades, 30 (75%) foram positivas para a presença de fungos queratinofílicos permitindo 36 isolamentos dos mesmos. O complexo Microsporum gypseum (representados por 16 isolamentos de M. gypseum e quatro de M. fulvum) foi o mais frequente, estando presente em 50% das amostras. A muito alta ocorrência deste dermatófito no solo da Jamaica é significante para a saúde pública. Os isolados remanescentes de fungos queratinofílicos foram representados pelo Chrysosporium spp (principalmente C. indicum e C. tropicum) e Sepedonium sp.

A scheme of terahertz generation, employing carbon nanotubes (CNTs) embedded metal surface is proposed. The surface is irradiated by two laser beams at angle of incidence θ. The lasers exert a ponderomotive force on CNT electrons at the beat frequency ω=ω1-ω2 and produce a nonlinear current, turning the nanotubes into an array of antennae emitting beat frequency THz radiation. The THz field is resonantly enhanced at the plasmon resonance, ω = ω p β / 2 , where ωp is the plasma frequency of the CNT electrons and β is a parameter that characterizes the metallic susceptibility of the CNTs. The collisions are a limiting factor and cause heating of CNTs.

A scheme of terahertz radiation generation employing a matrix of anharmonic carbon nanotubes (CNTs) embedded in silica is proposed. The matrix is irradiated by two collinear laser beams that induce large excursions on CNT electrons and exert a nonlinear force at the beat frequency ω = ω1−ω2. The force derives a nonlinear current producing THz radiation. The THz field is resonantly enhanced at the plasmon resource, ω = ω p ( 1 + β ) / 2, where ωp is the plasma frequency and β is a characteristic parameter. Collisions are a limiting factor, suppressing the plasmon resonance. For typical values of plasma parameters, we obtain power conversion efficiency of the order of 10−6.

Introduction: Information on the prevalence of keratinophilic fungi in West Indies is scanty. Occurrence of keratinophilic fungi in soils of St. Kitts and Nevis has not been investigated previously. Methodology: The prevalence of keratinophilic fungi was investigated in 108 samples of soils of varying habitats from St. Kitts and 55 such samples from Nevis by hair-baiting technique. Fungal growths appearing on the hair baits after four to eight weeks of incubation at room temperature were microscopically examined and cultured on mycological media. Cultures were identified on the basis of colonial and microscopic features. Results: Forty-nine (45%) of the samples from St. Kitts and 38 (69%) from Nevis were positive for keratinophilic fungi. Microsporum gypseum complex, a well-known geophilic dermatophyte, was the most frequently recovered species being present in 15.7% of soils of St. Kitts and 40% of soils of Nevis. The next commonest species recovered was Chrysosporium indicum , represented by 15 (13.9%) isolates from St. Kitts and seven (12.7%) isolates from Nevis. Other infrequently isolated keratinophilic species included Chrysosporium tropicum , Chrysosporium keratinophilum , and unidentified Chrysosporium species. Conclusions: This study is the first of its kind in the islands of St. Kitts and Nevis. A high incidence of M. gypseum complex in the soil of these islands is a noteworthy finding of public health significance.

Background Previously, we showed that aminoglycoside phosphotransferases catalyze the formation of a specific inhibitor of the SWI2/SNF2 proteins. Aminoglycoside phosphotransferases, for example neomycin-resistant genes, are used extensively as selection markers in mammalian transfections as well as in transgenic studies. However, introduction of the neomycin-resistant gene is fraught with variability in gene expression. We hypothesized that the introduction of neomycin-resistant genes into mammalian cells results in inactivation of SWI2/SNF2 proteins thereby leading to global epigenetic changes. Methodology Using fluorescence spectroscopy we have shown that the inhibitor, known as Active DNA-dependent ATPase A Domain inhibitor (ADAADi), binds to the SWI2/SNF2 proteins in the absence as well as presence of ATP and DNA. This binding occurs via a specific region known as Motif Ia leading to a conformational change in the SWI2/SNF2 proteins that precludes ATP hydrolysis. ADAADi is produced from a plethora of aminoglycosides including G418 and Streptomycin, two commonly used antibiotics in mammalian cell cultures. Mammalian cells are sensitive to ADAADi; however, cells stably transfected with neomycin-resistant genes are refractory to ADAADi. In resistant cells, endogenous SWI2/SNF2 proteins are inactivated which results in altered histone modifications. Microarray data shows that the changes in the epigenome are reflected in altered gene expression. The microarray data was validated using real-time PCR. Finally, we show that the epigenetic changes are quantized. Significance The use of neomycin-resistant genes revolutionized mammalian transfections even though questions linger about efficacy. In this study, we have demonstrated that selection of neomycin-resistant cells results in survival of only those cells that have undergone epigenetic changes, and therefore, data obtained using these resistant genes as selection markers need to be cautiously evaluated.

The dwindling fossil fuels have impressed upon the need of finding alternative energy sources. The biofuels derived from renewable resources are an interesting option which is being extensively researched. Biodiesel from non edible plant oils has emerged on the scene which can meet future energy demand. Jatropha curcas, a plant well adapted to semi arid condition is being seen as the source for biodiesel production. Many aspects of this plant have been studied right from its adaptation to genetic improvement. There are many reports where studies have been made on the variability at molecular level. This review deals with the biodiesel production from Jatropha at large and finally on the need of finding other plant sources that can serve the purpose of biodiesel production in the coming times.