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Plain groups differentiate themselves from the world, and from one another, by technology. It is worth recalling, however, that before the late nineteenth and early twentieth centuries, Amish farmers and artisans used the same technologies as their neighbors, and were often more advanced than those around them in agricultural techniques and tools. This article examines the early development of technological differences as markers of subcultural boundaries based the massive Study of Consumer Purchases (S.C.P.) conducted by the Bureau of Labor Statistics in the U.S. Department of Labor, and the Bureau of Home Economics in the U.S. Department of Agriculture in 1935 and 1936.