1. Consumer preferences and socioeconomic factors decided on plantain and plantain-based products in Cameroon and Nigeria
- Author
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Udomkun, Patchimaporn, Masso, Cargele, Swennen, Rony, Innawong, Bhundit, Kuate, Apollin Fotso, Alakonya, Amos, Lienou, Jules, Ibitoye, Dorcas Olubunmi, and Vanlauwe, Bernard
- Abstract
Plantain is an important staple food in Central and West Africa but there is limited understanding of its market in Africa. In addition, the cooking methods for enhancing the nutritional value, consumer preference, and willingness to pay for plantain and plantain-based products are not well understood. To increase its utilization and guide breeding efforts, the knowledge gaps in the market and consumer dimension of the food chain needs to be known. This research contributes to this by examining the cooking methods, consumer preference, and willingness to pay for plantain and plantain-based products in Cameroon and Nigeria. The analysis is based on a household survey sample of 454 Cameroonian consumers in four divisions of Central Region and 418 Nigerian consumers in seven government areas of Oyo State. The results showed some levels of similarity in the consumption and cooking of boiled, roasted, and fried plantain in both countries. The trend in consumption of all plantain-based products was constant in Cameroon but increased in Nigeria. Taste and nutrition were identified as the most important factors that influenced consumers’ choice in consuming plantain and its products. In addition, socioeconomic characteristics were significant determinants of consumers’ choice to consume plantain and its products. Gender significantly influenced (p < 0.05) taste, while nutrition was significantly driven (p < 0.05) by education and annual income. Household size played a significant role (p < 0.05) in consumers’ choice when the price was considered. These findings serve as a guideline to improve existing products to match the needs of consumers in each country as well as to develop products for different consumer segments and to potentially increase production. ispartof: Foods vol:10 issue:8 ispartof: location:Switzerland status: Published online
- Published
- 2021