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This study investigates the current extent of virtual reality (VR) implementation and the predominating attitudes towards VR exposure therapy (VRET) among German psychotherapists. Aiming to identify relevant determinants of practitioners' intention to use VRET in their practice, the current usage intention and potentially associated variables will be assessed in a Germany-wide online survey. Subsequently, the experience of two VR height scenarios and its effect on the psychotherapists' usage intention will be examined among a subset of survey participants.

An automotive augmented reality head-up display (AR-HUD) can provide an immersive experience for users and is anticipated to become one of the ultimate terminals for human–machine interaction in future intelligent vehicles within the context of smart cities. However, the majority of the current research on AR-HUD is focused on technological implementation and interaction interface design, and there are relatively few studies that examine the psychological factors that may influence the public’s willingness to utilize this technology. Based on the theory of reasoned action (TRA) and the unified theory of acceptance and use of technology (UTAUT), this study constructs a model of users’ willingness to use automotive AR-HUD involving both cognitive and social factors. The study recruited 377 participants and collected data on users’ effort expectation, performance expectation, social influence, perceived trust, personal innovation, and AR-HUD usage intention through a questionnaire. It was found that users’ effort expectation influenced their intention to use AR-HUD through the mediating role of performance expectation. Social influence had an impact on users’ AR-HUD usage intention through the mediating role of perceived trust, and personal innovation moderated the strength of the role of social influence on perceived trust as a moderating variable.

Under the impact of digitization, many schools in Taiwan have started to actively operate social media. Using social media to release important school information can reduce the educational information asymmetry between schools and students. Educational information asymmetry may cause problems of adverse selection and moral hazard, and damage the rights and interests of students. The main purpose of this study is to explore the intentions of high school students to use school social media as a channel to obtain important information about their schools. A questionnaire survey was administered to the students of a high school in Taoyuan City, Taiwan, and the collected data were statistically analyzed. The research results of this study show that perceived usefulness, subjective norm, and trust had positively significant effects on the intention to use school social media; however, perceived ease-of-use, and perceived behavioral control did not have significant effects on the intention to use school social media. Through the operation of social media, schools can not only eliminate the adverse selection and moral hazard caused by information asymmetry but also improve their brand images and reduce their marketing costs.

We explored the influencing factors of the usage intention of a metaverse education application platform that directly influence the optimization of its service function, improve the usage intention, and realize the promotion and application of metaverse technology in the education domain. Based on the characteristics of the metaverse education application platform, we integrated the PPM (push–pull–mooring) model and the TAM (technology acceptance model) to construct the model of influencing factors of usage intention. Ultimately, 275 valid questionnaires were collected through expert demonstration, pre-investigation, formal investigation, and other processes. In addition, our paper used the SEM (structural equation model) and fsQCA (fuzzy-set qualitative comparative analysis) to analyze the influencing factors of user willingness and their configuration paths. The study found that personalized learning, contextualized teaching, perceived usefulness, perceived ease of use, social needs, and social impact play significant positive roles in the willingness to use the metaverse education platform. Meanwhile, the obtained findings show that the experience-led community-driven mode, personality-led community-driven mode, and social-led utility-driven mode serve as potential guidelines for usage intention enhancement.

Chatbots with personality have been shown to affect engagement and user subjective satisfaction. Yet, the design of most chatbots focuses on functionality and accuracy rather than an interpersonal communication style. Existing studies on personality-imbued chatbots have mostly assessed the effect of chatbot personality on user preference and satisfaction. However, the influence of chatbot personality on behavioral qualities, such as users’ trust, engagement, and perceived authenticity of the chatbots, is largely unexplored. To bridge this gap, this study contributes: (1) A detailed design of a personality-imbued chatbot used in academic advising. (2) Empirical findings of an experiment with students who interacted with three different versions of the chatbot. Each version, vetted by psychology experts, represents one of the three dominant traits, agreeableness, conscientiousness, and extraversion. The experiment focused on the effect of chatbot personality on trust, authenticity, engagement, and intention to use the chatbot. Furthermore, we assessed whether gender plays a role in students’ perception of the personality-imbued chatbots. Our findings show a positive impact of chatbot personality on perceived chatbot authenticity and intended engagement, while student gender does not play a significant role in the students’ perception of chatbots.

The growth of music streaming can best be understood by knowing that over one billion people worldwide use YouTube with 80 percent of YouTube’s billions of views per day coming from outside of the U.S. Digital music revenues, previously driven by purchases (downloads), now mostly derive from access-based consumption (streams). Thailand’s smartphone-enabled youthful consumers are in the top of most global statistics and lead many regional internet/digital related categories. This paper, therefore, investigated a multitude of factors including perceived ease of use, perceived usefulness, and attitude, to determine the factors affecting Thai digital music streaming usage intention. From the 300 Thai music streaming users surveyed and analyzed by use of a structural equation model by SmartPLS software it was determined that attitude affects music streaming’s usage intention to the greatest extent with an intermediate input into perceived ease of use and perceived usefulness. However, perceived ease of use also indirectly affects music streaming’s usage intention the most through perceived usefulness and attitude.

ASEAN Journal of Management & Innovation, 7, 2, 1 - 16

This research aims to examine the effect of perceived usefulness, perceived risk, and trust on the usage intention of digital wallets among college students. Respondents in this study consisted of 138 undergraduate students of the Faculty of Economics and Business, Tarumanagara University, who use ShopeePay. The primary data used for the study were obtained through questionnaires distributed online, in which to select respondents a purposive sampling method was applied. Then the collected data is processed with the analysis technique of Structural Equation Modeling (SEM), using SmartPLS software. The results showed that perceived usefulness and trust positively influenced usage intention. Meanwhile, the perceived risk did not affect usage intention.

This study explored the conceptual constructs of consumer benefits and perceived risks of online fashion rental services (Online FRS) and their impacts on usage intention towards Online FRS. The mediating roles of perceived risks and service trust were examined in this research. A survey was performed on female shoppers between the ages of 20–30 residing in a metropolitan area. Results of this research were as follows: (1) The results analyzing the sub-dimension of benefits (Reasonable cost, Wearing at right time, place and occasion (TPO), Space Saving, Entertaining, Product Variety, Style Conformity) and perceived risks (Financial, Performance, Social) clearly presented factorial structures. (2) Reasonable cost, Style Conformity, and Product Variety showed significantly positive influences on usage intentions towards online fashion rental services, in addition, Financial, Performance, and Social risks of rental services had a negative effect on usage intentions. (3) Service trust and consumer perceptions of Financial and Performance risks had important mediating roles in the relationship between consumer benefits and usage intentions towards Online FRS. This study highlighted that consumer benefits, perceived risks, and service trust should be registered among consumers to boost usage intentions towards Online FRS.

This study aimed to investigate the direct and the intervening effects of trust in the intermediaries on the citizens' intention to use electronic government services in a developing country, Saudi Arabia, from the perspective of employees in higher education institutions. In the view of the theory of planned behaviour (TPB), this study examined the hypothesised model using the structural equations modelling approach to analyse the data collected from 546 employees at public universities in Saudi. The findings of the study confirmed the influences of social influence, e-government awareness and trust in intermediary on intention to use e-government. Importantly, trust in the intermediaries was found to partially mediate the effect of social influence on and the intention to use e-government. Other theoretical and practical values were reported.

WeChat Official Accounts (WOAs)&mdash, a feature of WeChat&mdash, are thriving. However, studies on travel-related WOAs remain scarce and lack depth. This study aimed to identify the factors that influence usage intentions and travel intentions in regard to travel-related WOAs. Based on the Uses and Gratifications (U&amp, G) theory, this study developed a theoretical model and examined the model through a web-based questionnaire. The questionnaire was distributed through the online survey tool Sojump. After analyzing the obtained data via structural equation modeling, the results revealed that: (1) social, entertainment, and information motivations are the primary factors influencing usage intentions, (2) information and entertainment motivations are important factors influencing travel intentions, and (3) usage intentions positively affect travel intentions and play a mediating role. The findings carry theoretical and practical significance regarding how travel-related WOAs can improve users&rsquo, usage and travel intentions, as well as value for the actual management and marketing of WOAs.

Mobile payment (m-payment) enables consumers to perform their payment tasks via a mobile technology platform. In this study, we summarized, evaluated, and expanded upon the literature about m-payment usage intention by synthetically integrating the advantages of three information systems theories into an integrated model, which details the complementary relationship between the objective measures, subjective perception of m-payment services, and m-payment technology&ndash, task fit characteristics. Based on a sample of 908 individuals in two different Kakaopay user groups (467 Chinese Kakaopay users in Korea and 441 local Korean Kakaopay users) and the three-model integrated optimization, we integrated the unified theory of acceptance and use of technology model (UTAUT), the information systems success model (D&amp, M ISS), and the task-technology fit model (TTF), considering moderating variables (Chinese and Korea experienced consumers) and multi-group analysis. We chose the factors influencing Chinese and Korean consumers' usage intention as the research objects, and ultimately achieved our purpose of more accurately predicting consumer behavior patterns to expand the scale of potential Chinese consumers. The empirical results theoretically contribute to academic and practical solutions for the Korean m-payment product and help technology suppliers to stimulate the sustainable growth of Korean mobile payment consumer groups in Korea.

Blended learning courses have become attractive learning delivery method in recent year especially after the Thai mega-flood devastated many universities in the central region of the country in 2011. A university in Thailand has sought to develop its own hybrid learning courses consisting of learning management system (LMS) and some portion of traditional face-to-face meeting times. This paper provides some practical guidance for establishing LMS as part of blended learning model. The results demonstrated that only subjective norms as a social factor and usefulness as an individual factor were the only significant predictors of LMS usage intention.

Recently, online education or online learning is an interest in Thailand and some of Thai people study via the internet, noticed that in Thailand not only some universities provide online education such as Massive Open Online Courses, called MOOCs, but various schools and institutions provide online learning for their students as well.Online education provides an opportunity to improve people at the lower cost via computer technology, which is beneficial to developing countries.Thailand is still a developing country and online education is likely to be a new trend in Thailand because it reduces costs and enhances the quality of education.Consequently, this research analyzes influencing factors which have an impact on usage intention of online education. This research aims to study various factors, which are able to be improved for usage intention of online education in Bangkok, Thailand, in the future. Based on the conceptual framework in this research, it consists of social influence, information quality, system quality, function quality as key factors of usage intention.The research applied many methods such as Single Linear Regression and Multiple Linear Regression to analyze all hypotheses with 441 respondents who live in Bangkok, Thailand,and use online education.This paper addresses the effects of information quality, system quality, function quality, and social quality influencing toward usage intention of online education. Besides, social quality not only affects usage intention but also has an impact on other factors which information quality, system quality, and function quality.