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In the context of the development of informatization and digital technology, in order to achieve better results in design works, digital technology is widely used in the field of design. This article mainly provides a new thinking mode for design by studying the innovative design mode of red cultural and creative product design. The use of computer digital technology can extract distinctive Maoshan New Fourth Army red culture design factors. Through innovative design, Maoshan New Fourth Army red culture can be presented to consumers in a tangible form, and the consumption market of Maoshan New Fourth Army red culture can be expanded.