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The article attempts to present empirically relevant, process-oriented behavioral theory of the firm incorporating Czech specific characteristics of entrepreneurial behavior. It conceptually reconciles the reality by looking at the original ideas of ‘A Behavioral Theory of the Firm’ by Cyert and March. Study critically examines available theoretical models of firm’s rational behavior investigated in heuristic theories. These models offer an interpretation of entrepreneurial behavior as a product of personal preferences and characteristics. A theoretical re-orientation towards recognition of entrepreneurial behavior is developed and illustrated. Contemporary research outcomes coincide that the emerging, probably eclectic, paradigm strongly emphasizes the role and quality of human capital including the entrepreneur´s skills. Study is based on in-depth qualitative empirical research and subsequently it derives from statistically established theoretical patterns. It explores and explains the way entrepreneurs make economic decisions, their actions and counteractions with business environment, while, at the same time, focusing on Czech specifics. Firms have proved exceptional flexibility and have succeeded in counteracting and even manipulating the shortcomings and disadvantages of business environment. They have exploited chances and grasp opportunities in spite of additional expenditures that increased their costs. It has been proved that decisions are not made according to designed strategic plans aimed at the achievement of goals and permanent profit increase. Research has discovered that behavioral patterns further offer an access to specialized inputs, discovered relations proved to provide the entrepreneur with access to knowledge and information, even though bounded rationality and imperfect knowledge often lead to satisfactory solution and are typical for Czech firms. To create a dynamic economy, which ensures that entrepreneurs can start and develop their businesses, public policy should understand entrepreneurship, support it, provide relevant public goods and motivate it properly. Behaviorální teorie podniku autorů Cyerta a Marche je ověřena na modelu chování a rozhodování managerů a podnikatelů v podmínkách specifik českého podnikatelského prostředí.

The first chapter (introduction) reveals the relevance, goals, objectives, object and subject of the thesis. The second chapter examines the theoretical foundations of small business organization and production management in a small enterprise, including the essence and algorithm of creating a small enterprise, the organization of the production process in small business and the peculiarities of personnel management of a small enterprise. The third chapter evaluates the planning and production management at the small enterprise of LLC "AvtoKhimProm", namely, the characteristics of LLC "AvtoKhimProm", tactical and strategic planning at the enterprise, marketing activities and operational management of LLC "AvtoKhimProm" and personnel management of the enterprise. Recommendations are being developed to improve the management of AvtoKhimProm's production, including changing the planning system by automating the budgeting process using the "Budgeting" program, improving marketing by developing a mobile application, a website and organizing promotion in social networks. As well as the decision-making mechanism for production management and the possibility of innovative development of this enterprise through the acquisition of new production equipment.