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Актуальность. По данным Росстата на 1 января 2021 г., 12,1 % населения Российской Федерации находится за чертой абсолютной бедности (т. е. имеют среднедушевой доход ниже утвержденного в стране прожиточного минимума). Использование относительного или субъективного подхода в оценке уровня бедности приведет нас еще к более удручающим данным. Целью исследования является изучение влияния средств массовой информации и новых медиа на формирование моделей выхода из ловушек бедности домохозяйств, попавших или находящихся в трудной ситуации. Методы: анализ материалов государственной статистики и результатов проведения анкетных опросов населения на региональном уровне (в Архангельской области), семантический и контент-анализ информационных материалов, анализ синонимов и ассоциаций, а также материалов, размещаемых в СМИ и новых медиа, с помощью информационно-аналитической системы «Медиалогия». Выводы заключаются в том, что средства массовой информации и новые медиа, несомненно, являются важным фактором влияния на преодоление феномена бедности в Российской Федерации. Результаты показывают, что для оказания целевой своевременной помощи малообеспеченным слоям населения параллельно с созданием прикладных механизмов социальной поддержки и экономического развития необходимо выстраивать эффективные каналы массовой коммуникации, основная цель которых помочь человеку, попавшему в сложную жизненную ситуацию, оперативно найти источник необходимой информации и воспользоваться ей для изменения своей ситуации. При этом информирование населения должно быть первостепенной задачей. Авторами были сформулированы подробные рекомендации органам государственной и муниципальной власти Архангельской области по количественной и качественной корректировке информационного пространства, которые могут быть использованы и в других регионах Российской Федерации. Relevance. According to the Federal State Statistics Service of the Russian Federation 12,1 % of the population of Russia are below the absolute poverty line (they have an average per capita income below the subsistence minimum used in the country). Utilizing a relative or subjective approach in the assessment of the level of poverty will lead us to even more negative data. The purpose of this study is to define a role and influence of the mass media and new media on the formation of models for getting out of poverty traps of households that have fallen into or are in a situation of poverty. The research methods: the analysis of federal statistics, the results of surveys of the population at the regional level (in the Arkhangelsk region), semantic and content analysis of materials, analysis of synonyms and associations, as well as materials published in the media and new media using the information and analytical system «Medialogia». The findings of this study are that the mass media and new media are undoubtedly important factors of influence on overcoming the poverty phenomenon in the Russian Federation. The results of the study show that in order to provide targeted timely assistance to low-income segments of the population, in parallel with the creation of applied mechanisms of social support and economic development, it is necessary to build effective mass communication channels, the main purpose of which is to help a person who is in a difficult life situation to quickly find a source of the necessary information and use it to change his situation. At the same time, the population informing should be a priority aim. This study gives detailed recommendations to the regional and municipal authorities of the Arkhangelsk region on the quantitative and qualitative adjustment of the information space, which, in our opinion, can be used in other regions of the Russian Federation.

В статье рассматриваются особенности лексической и текстовой репрезентации концепта путь в повести писателя русского зарубежья И. С. Шмелёва. Определена структура анализируемого концепта, охарактеризованы ядро, приядерная и периферийная зоны. Обнаружены семантические связи концепта путь со смысловыми компонентами других ключевых концептов русской языковой картины мира, таких, как грех и святость, The article examines the features of the lexical and textual representation of the concept way in the story of the writer of the Russian abroad I.S. Shmelev. The structure of the analyzed concept has been determined, the nucleus, nucleus and peripheral zones have been identified. Semantic connections of the concept way with the semantic components of other key concepts of the Russian linguistic picture of the world, such as sin and holiness, are revealed.

Объект исследования – статья А. П. Сумарокова «Истолкование личных местоимений, я, ты, он, мы, вы, они». Цель исследования – доказать, что данное эссе является конструктом единого метатекста апрельского номера. Формула «естество простоты» становится авторским критерием оценки и литературного произведения, и языка в целом. Предложенное исследование рассматривает местоимения как знак-маркер личности и эпохи., The object of the study is Sumarokov’s article “Interpretation of personal pronouns, me, you, him, us, you, them”. The purpose of the study is to prove that this essay is a construction of a single meta-text of the April issue. The formula “the nature of simplicity” becomes the author’s criterion for evaluating both the literary work and the language as a whole. The proposed study considers pronouns as markers of personality and age. The proposed interpretation of Sumarokov’s article goes beyond grammar and is considered within 2 contexts: pronouns as markers of personality and epoch. The research proves that the first, personal context was influenced by the long-term conceptual enmity between Sumarokov and Lomonosov. The analyzed article was Sumarokov’s reaction to Lomonosov’s “Russian grammar”. The second, public context correlates with another article of the April issue – “The Experience of the German dictionary” by G.-V. Rabener (translated by A. A. Nartov), namely the passage “Compliment”. The use of the pronoun “You” instead of “you”, according to Sumarokov, does not meet “his nature”, but meets the principle of hierarchy of class society and the practice of subordination.

Although many linguists wrote about a psychic nature of the sign, in contemporary studies various schemes and descriptions of communicative processes continue virtually without human consciousness participation. However, the sign emerges, lives and dies on the quiet of individual consciousness beyond the immediate material connection with word forms, let alone the subject that it substitutes. Its life is short – it flashes for that short moment when thoughts about the object and the selected word form intersect and merge in the focus of active consciousness. The sign is an act and a unit of consciousness and does not leave the limits of consciousness.

Philosophers of language as well as cognitive linguists take language factor into account to a greater extent, treating language as a means of the cognition and interpretation of the surrounding reality. By this article we confirm the thesis that a thinking process is to the great extend connected with the processes of generalizations passing through the specific to the general and from the g eneral through the specific to the singular. © 2015 The Authors. Published by Elsevier Ltd. Peer-review under responsibility of Academic World Research and Education Center.

Carrying out the research task related to the study of semantic layers of different levels, ideal object revealing regardless of material substances, definition of the most significant, essential, and general semantic and mental properties, qualities and mechanisms of consciousness and basing on the invariant theory we introduced the concept of lexical invariant . It is interpreted by us as an aggregate of the most significant universal semantic components which are intuitively defined in the course of phenomenological reduction and are unchanged in the stream of meanings variation composing the semantic formula of a word or phrase.

The article deals with the concept of entrepreneurship from the point of view of different scientists, as well as the importance of marketing in social entrepreneurship, and in particular social media marketing (SMM) as an effective instrument for the promotion of social business ideas. Also it considers the trends of realization of social projects in various scopes of activity. The most popular are the following areas of business: pre-school education of children; employment support to people being in a difficult life situation; improving the quality and availability of medical services and improving the quality of life of people from socially vulnerable categories of the population. During the development of this topic the main advantages and disadvantages of SMM have been formulated. The stages of construction of the system of promoting a social business project within the framework of SMM are also considered: defining the target segment of consumers within the social media community; compiling the "semantic core" of social group; constructing a mental (intellectual) interaction map within the community in a social network; drawing and realizing a content plan for the efficiency of interaction with customers within a social network; carrying out a statistical analysis of the community; introducing interactive forms of communication with the users for maintaining the communicative constituent of the promotion; monitoring and continuous improving communication within the social network.

The article discusses the essential characteristics of the components of the concept of modern educational system of higher technical educational institutions.We believe that the important role in organization of pedagogical system of the modern higher technical educational establishment belongs to qualitatively new approaches: humanistic and ideological, andragogical, facilitating, personal, cultural, diversificational, cordocentrism, systematic and activity approach, interactive.The concept of pedagogical system will be effective, if the main fundamentals of the Concept are included into the plans of pedagogical work of the higher educational establishments and their structural subdivisions; if the organizational and methodological facilities and studying and generalizing of the experience in organization of the pedagogical activities in the other higher educational establishments are prepared; if the scientific and methodological conferences, seminars, round-table discussion meetings, trainings and so on are organized and held; if we promote active exchange of the theoretical and methodological aspects of the pedagogical system, of new approaches, forms and methods of the pedagogical activities; if we consider the questions of the Concept implementation at the meetings of the pedagogical work councils, educational and methodological commissions and the like.The offered authors Concept of the pedagogical system of the higher technical educational establishment should help the educators modulate the pedagogical process, involve various institutions and the society to the active participation in the educational and pedagogical process.