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Estimates of the price or value of the individual journals within a full-text database may be useful to librarians engaged in serials reviews or other collection development projects, to scholars investigating the determinants of journal prices, and to publishers seeking to rationalize their pricing strategies. This paper evaluates six methods of apportioning the cost of a full-text database among the individual journals in the database--methods based on variables such as journal size, total citations, Journal Impact Factor (JIF) percentile, and single-journal list price. Each method is evaluated based on how well the resulting prices can be predicted by the determinants of journal prices identified in previous research. Although the six methods yield similar results, the single best option is to use price estimates that account for JIF percentile. If citation data are not available and cannot be estimated, the best alternative is to rely on the equal-value assumption--to split the total price equally among the wanted journals in the database. [ABSTRACT FROM AUTHOR]