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This paper looks at the 1920s Tokyo transformation of hanamatsuri (the celebration of the Buddha's birthday) from a local observance to a mass public spectacle. The Lumbini Festival was a performance of Buddhist modernity orchestrated to promote links between Japan and Asia and present Japan as leader of Asia. The Lumbini Festival appeared in 1925, the same year as did the Young East, an English language journal published in Tokyo to promote the trans-Asian Buddhist fellowship. Neither was a state initiative, but both nevertheless contributed to the formation and naturalisation of links between Japan and its Asian neighbours and the development of the Japanese empire. The Lumbini festival naturalised Buddhist brotherhood in Tokyo; the Young East, by reporting it through Asia and the West, promoted ideas of their shared Buddhist heritage, and of a Buddhist basis for social reform and Asian modernity. [ABSTRACT FROM AUTHOR]