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This paper argues that since the completion of the NAFTA in the early 1990s, there has been too much focus on what governments in Ottawa, Washington, and Mexico City have or have not been doing to deepen North American integration. The NAFTA was an anomaly that obscures the larger history of incrementalism that has shaped North America's political economy. A focus on large, government-led integration projects like the NAFTA as a model for North American integration distracts from an examination of the many connections and processes taking place across borders every day. Security has become fully entrenched as a driving paradigm of North American relations. However, much of the activity in this domain and others is taking place at the bureaucratic, sub-state, and non-state levels rather than via active direction from national leadership. As scholars and analysts of North America, we would do well to move away from the NAFTA as a model for negotiating North America's future. [ABSTRACT FROM AUTHOR]