1. A MARKOVIAN ANALYSIS OF THE LIFE OF NEWSPAPER SUBSCRIPTIONS.
- Author
-
Deming, W. Edwards and Glasser, Gerald J.
- Subjects
MARKOV processes ,NEWSPAPER publishing ,MATHEMATICAL models ,DATA analysis ,PROBLEM solving ,OPERATIONS research ,BUSINESS models ,MATHEMATICAL models in business ,MATHEMATICAL statistics ,ESTIMATION theory ,QUANTITATIVE research ,PROBABILITY theory - Abstract
This paper presents a case study in the application of some statistical theory, and a mathematical model, to an actual business problem. The problem was to determine the pattern of mortality of subscriptions to a daily newspaper, and thereby to ascertain the average life of such subscriptions. The method of solution, herewith indicated, involved the collection of data from a probability sample of subscribers to the newspaper, and use of these data to construct a Markov chain. [ABSTRACT FROM AUTHOR]
- Published
- 1968
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