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This paper investigates how students’ personality types influence their academic performance and how Facebook usage intervenes these associations. A survey questionnaire method was adopted to collect data from students in five public universities in Malaysia. An analysis of 1165 questionnaires shows that all five dimensions of personality from big five model predict academic performance. In addition, shyness also predicted academic performance positively while a negative relationship was found between loneliness and students’ academic performance. The mediating role of Facebook usage was established only in the relationships of academic performance with extraversion, agreeableness and loneliness. A discussion of these findings, limitations of the study and future research directions are provided. [ABSTRACT FROM AUTHOR]

This paper examines the impact of Facebook usage on students' academic performance. In addition, it also analyse whether Socialization influences Facebook usage. Empirical data was collected from 1165 Malaysian university students using a questionnaire survey. It was found that the construct Socially Accepted influences Facebook usage while Acculturation does not have any significant relationship with usage. The results also illustrated that there is a positive relationship between students' Academic Performance and Facebook usage i.e. the higher the usage the better they perceived they perform. [ABSTRACT FROM AUTHOR]