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The main objective of the present paper is to systematize the contributions of more than 15 15 years teamwork around the understanding of communication as a field of complex inter and transdisciplinary reflections, built on the research practice of the Center for Cuban and Caribbean Social Studies “Dr. José A. Portuondo ”, from the Universidad de Oriente (Cuba). To systematize the results, a large volume of data contained in 49 undergraduated and postgraduated investigations, 60 scientific articles, 8 books, 15 book chapters, as well as the empirical experience accumulated in dozens of communities, cultural projects, social institutions was analyzed., local governments, unions, companies, scientific events among others, where research results have been socialized and introduced. A complex conception of communication of a socio-anthropological and micro-cultural nature is proposed, which is already located in the analysis of the media, cultural management, socio-cultural relations, politics and local development. [ABSTRACT FROM AUTHOR]