Search

With the proposal of China's "carbon peak, carbon neutral" strategy, the increasing awareness of low carbon production among consumers, and the government's introduction of carbon trading mechanism and low carbon consumption subsidy policies, enterprises are facing good opportunities for development. However, how the government can reasonably formulate low carbon policies and how enterprises can implement optimal low-carbon production decisions are still key issues in China's low-carbon transition development. In this context, this paper is based on the carbon trading mechanism and carbon consumption subsidies. In this context, based on the carbon trading mechanism, this paper focuses on green production and green consumption, considers the impact of low-carbon consumer preferences and government subsidies on enterprises' low-carbon production decisions, and uses the optimal theory to study the optimal pricing strategy and the optimal carbon reduction strategy. The study shows that the increase in carbon price has a positive effect on the increase in enterprise profit; the increase of carbon emission has a negative effect on the increase of enterprise profit and the high carbon price will intensify this effect. In addition, changing the intensity of government subsidies to consumers will lead to the change of enterprise carbon emission strategy. The study of this paper provides a certain reference for the government to reasonably formulate carbon trading prices and consumer low-carbon subsidies. In addition, considering consumer low-carbon preferences is also conducive to promoting green production practices of enterprises, thus promoting the realization of the carbon neutral strategy. [ABSTRACT FROM AUTHOR]

The need to mitigate the impacts of climate change has been a worldwide consensus. Cap and trade regulations have been introduced to make the world achieve carbon peaks and neutrality. There are also growing concerns regarding low carbon management. Considering both cap and trade regulations and low-carbon preferences from customers, this study focuses on reducing carbon emissions and pricing decisions in the dual-channel supply chain based on game theory. Furthermore, it analyzes the effects of low-carbon preference (LCP) on emission-reduction efforts and the profits of supply chain members. Finally, it investigates the impact of promoting low-carbon products on optimal decisions and profits. The results conclude that (1) the growth of customers' LCP level motivates the manufacturer to have more investment in emission reduction with the BOPS unit compensation or full-sales transfer mode; (2) the increase in customers' LCP level would benefit the supply chain members; (3) the joint emission-reduction strategy can strengthen the positive impact of LCP level on the manufacturer's emission-reduction effort and the profits supply chain members; and (4) the joint emission-reduction strategy is preferable for the supply chain members compared to the single emission-reduction strategy. However, the joint emission strategy is not always better than the single emission strategy with respect to the selling price. Finally, it provides managerial implications for decision-makers and potential issues for future research. [ABSTRACT FROM AUTHOR]