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Device simplification is of practical significance for organic light emitting diodes (OLEDs), and remains the great challenge for deep‐red emitters. Herein, a deep‐red thermally activated delayed fluorescence molecule (pTPA‐DPPZ) is reported which features a T shaped structure containing two triphenylamine (TPA) donors, one either side of a planar dipyridophenazine (DPPZ) acceptor. The rational spatial arrangement of the functional groups leads to limited but sufficient molecular packing for effective carrier transport. The neat pTPA‐DPPZ film achieves an around 90‐fold improved radiation rate constant of 107 s−1 and the nearly unitary reverse intersystem crossing (RISC) efficiency, as well as accelerated emission decays for quenching suppression. The high radiation and RISC result in a photoluminescence quantum yield of 87 %. The bilayer OLED based on the pTPA‐DPPZ emissive layer achieved the record external quantum efficiencies of 12.3 % for maximum and 10.4 % at 1000 nits, accompanied by the deep‐red electroluminescence with the excellent color purity. [ABSTRACT FROM AUTHOR]

[Display omitted] • Near-infrared TADF emission from phenanthroline based molecule is demonstrated. • NIR emission and radiation efficiency are balanced in CNPP-TPA. • Strong NIR emission peaked at 701 nm with PLQY of 96.5% is realized. • A maximum EQE (8.69%) of vacuum-evaporated device peaked at 684 nm is achieved. • A maximum EQE (2.02%) of spin-coated device peaked at 700 nm is achieved. Efficient thermally activated delayed fluorescence (TADF) emitters are of practical significance for realizing high-performance organic light emitting diodes (OLEDs), which remains the great challenge for near-infrared (NIR) emitters because of their narrow bandgap worsened non-radiative transition. Herein, a NIR TADF molecule (CNPP-TPA) is reported, composed of 2,3-dicyanopyrazino phenanthroline (CNPP) as acceptor and triphenylamine as donor. The strong electron-withdrawing effect of CNPP and intramolecular hydrogen bond endow CNPP-TPA with efficient NIR photoluminescence emission peaked at 701 nm with a high photoluminescence quantum yield of 96.5%, owing to rapid singlet radiation and effective reverse intersystem crossing. Vacuum -evaporated and spin-coated organic light-emitting diodes exhibit the NIR emissions respectively peaked at 684 nm and 700 nm, corresponding to Commission International de L'Eclairage (CIE) coordinates of (0.68, 0.31) and (0.69, 0.30), respectively. Significantly, these two devices achieved the state-of-the-art external quantum efficiencies of 8.69% and 2.02%. [ABSTRACT FROM AUTHOR]