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The financial motivation to earn advertising revenue has been widely conjectured to be pivotal for the production of online misinformation 1-4 . Research aimed at mitigating misinformation has so far focused on interventions at the user level 5-8 , with little emphasis on how the supply of misinformation can itself be countered. Here we show how online misinformation is largely financed by advertising, examine how financing misinformation affects the companies involved, and outline interventions for reducing the financing of misinformation. First, we find that advertising on websites that publish misinformation is pervasive for companies across several industries and is amplified by digital advertising platforms that algorithmically distribute advertising across the web. Using an information-provision experiment 9 , we find that companies that advertise on websites that publish misinformation can face substantial backlash from their consumers. To examine why misinformation continues to be monetized despite the potential backlash for the advertisers involved, we survey decision-makers at companies. We find that most decision-makers are unaware that their companies' advertising appears on misinformation websites but have a strong preference to avoid doing so. Moreover, those who are unaware and uncertain about their company's role in financing misinformation increase their demand for a platform-based solution to reduce monetizing misinformation when informed about how platforms amplify advertising placement on misinformation websites. We identify low-cost, scalable information-based interventions to reduce the financial incentive to misinform and counter the supply of misinformation online., (© 2024. The Author(s).)

Background: Veterinarians should be able to easily access scientific evidence about medical products and devices to incorporate into their clinical decision making. While the characteristics and quality of supporting information accompanying device and pharmaceutical advertisements have been studied in human medicine, little is known about this topic in veterinary medicine. The aim of this study was to characterise the supporting information provided by manufacturers of prescribed products, tests or devices in promotional material found in two commonly read UK-based veterinary publications., Methods: Advertisements contained in issues of two veterinary periodicals published between July 2017 and July 2018 were analysed for advertisement and product characteristics and for items of accompanying information. Literature searches were conducted to assess the availability of peer-reviewed sources of information on advertised products., Results: A minority (16%) of the 451 analysed advertisements were accompanied by references to peer-reviewed literature, despite the availability of scientific literature for many of the products advertised., Limitation: This study sampled two professional publications over a narrow time period., Conclusions: There may be insufficient evidence being provided to veterinary professionals via marketing features; this may limit the accessibility of scientific information for clinical decision making around advertised products., (© 2024 The Authors. Veterinary Record published by John Wiley & Sons Ltd on behalf of British Veterinary Association.)

Recruiting cisgender, heterosexual young men for research participation can be a difficult endeavour. This is more challenging with qualitative research studies that require substantial time commitment, or be of a sensitive nature, such as discussions of sex, intimacy, and emotion. These challenges can be amplified with the shift to online data collection procedures due to COVID-19. In this paper I reflect on the process of recruiting cisgender, heterosexual men for a qualitative study on sex and intimacy that relied solely on online advertising during the ongoing COVID-19 pandemic. I build on a critical men and masculinity (CMM) studies framework by considering a 'sex-as-dirty-work' approach which centres the uncomfortable practice of talking about and researching sex. I highlight the success of this approach that counters recommended best practice in getting men to participate. I conclude with a discussion of the implications of this approach, and suggestions for researchers.

Within the evolving landscape of advertising, educators and employers continuously strive to recognize students and potential employees for every competitive advantage. Creativity, a pivotal determinant of campaign effectiveness, has been recognized as the foremost soft skill sought by employers according to LinkedIn. Grounded in trait theory, this paper posits that personality serves as a crucial tool for educators and employers in identifying individuals predisposed to a career in creative advertising and delineates personality traits that are predictive of an individual's propensity to engage in creative advertising. This not only bridges the gap between personality and advertising practices but also offers empirical insights that could inform educational strategies and recruitment processes. Thus, it contributes a novel perspective to the discourse on talent identification and development in the creative advertising domain. Lastly, this study utilizes HEXACO Personality Inventory, an advancement from models such as the Big-5 to advance trait theory research.

Studio music teachers have always been constant in Australian society, rarely recognised beyond their immediate surrounds. Building a 'connection' of students required advertising, primarily by word-of-mouth or via local press announcements. Few teachers placed individual advertisements in local papers. This changed in 1911 with the establishment of monthly The Australian Musical News, intended to report and support musicians and music teachers. In its first edition, four studio music teachers placed advertisements, first to use this new opportunity. We unfold the stories of Mrs. Arthur Royce, Herr Franz O. Schieblich, James Ure, and J. Alfred Johnstone. By happenstance, their diverse careers capture the different ways of being a studio teacher in contemporary Australia. We note the unchanging nature of studio music teaching and suggest that, with the exception of technologies, the activities of these four teachers resonate with modern practice.

Purpose: The overall aim of the presented paper was to identify the main areas of application of artificial intelligence in advertising activities. Design/methodology/approach: In order to realise the objectives of this paper, it was decided to use two research methods: bibliometric analysis and a multiple case study. First, a quantitative analysis of the resources of the Scopus and Web of Science databases was carried out, which was used to isolate the main research areas concerning the application of artificial intelligence in advertising. Next, examples of advertisements from the business world that use artificial intelligence were searched for and assigned to each research area. In the final phase, the case studies were related to the results of a qualitative analysis of the literature exported during bibliometric research. Findings: With capabilities such as analysing, automating, creating and optimising, AI systems can have a variety of applications in advertising. In particular, they are used to monitor trends, targeting, behavioural prediction, personalisation, creation, audience interaction and engagement. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. Practical implications: The conclusions of the study can serve to better understand the relevance of artificial intelligence for the advertising industry and the practical possibilities of its use. The results of the study can be used both in market practice and as inspiration for further research in this area. Originality/value: The article demonstrates the specificity of artificial intelligence in relation to promotion. The research uses examples from business practice. [ABSTRACT FROM AUTHOR]

Image advertising is widely used by companies to advertise their products and increase awareness of their brands. With the constant development of image generation techniques, automatic compositing of advertisement images has also been widely studied. However, the existing algorithms cannot synthesise consistent-looking advertisement images for a given product. The key challenge is to stitch a given product into a scene that matches the style of the product while maintaining a consistent-looking. To solve this problem, this paper proposes a new two-stage automatic advertisement image generation model, called Advertisement Synthesis Network (ASNet), which explores a two-stage generation framework to synthesise consistent-looking product advertisement images. Specifically, ASNet first generates a preliminary target product scene using Pre-Synthesis and then extracts scene features using Pseudo-Target Object Encoder (PTOE) and true target features using Real Target Object Encoder (RTOE), respectively. Finally, we inject the acquired features into the pretrained diffusion model and reconstruct them in the preliminary generated target goods scene. Extensive experiments have shown that the method achieves better results in all three performance metrics related to the quality of the synthesised image compared to other methods. In addition, we have done a simple and preliminary study on the effect of synthetic advertisement images on real consumers' purchase intention and brand perception. The results of the study show that the advertisement images synthesised by the model proposed in this paper have a positive impact on consumer purchase intention and brand perception. [ABSTRACT FROM AUTHOR]

Memes are not new concepts, but they have garnered popularity recently. They are a prevalent form of communication on various social media platforms. However, due to a lack of concrete literature (Al Rashdi, 2020), there is still some initial scepticism surrounding them. This paper uses a systematic literature review to create a pool of research papers to be examined to chart the conceptual development of memes, determine how they are used in different fields, and present a vision of memes in the near future. It identifies eleven areas which were studied in parallel to memes, suggesting possible meme applications and development. It adopts the PRISMA 2020 framework to ensure systematic screening and reporting of relevant papers from various databases. [ABSTRACT FROM AUTHOR]

The Journal of Advertising Education is seeking submissions for a special issue on case studies in advertising education. These case studies should focus on real-world problems and solutions that educators and students encounter in the classroom and the workforce. The goal is to provide context and perspectives through exploring potential opportunities and challenges. The special issue is particularly interested in cases that address topics such as incorporating artificial intelligence and ethics in classroom activities, assessing the effectiveness of student competitions and student-run agencies, and creating and maintaining student-run agencies. Authors are responsible for obtaining permissions and submissions should be made by February 1, 2025. [Extracted from the article]

Developing a Theory of Mind (ToM) in children aged 3-5 is a crucial milestone in their cognitive development. Referring to the ability to understand that other people have beliefs, desires, and intentions that may differ from one's own, this ability is critical for social interactions and communication, as it enables individuals to predict and interpret the behavior of others based on their mental states. For this reason, this paper aims to provide a comprehensive overview of the historical literature on the theory of mind, particularly in its correlation to brand symbolism in children aged 3-5 years and food-related development. Exploring the past literature, models, and examples of ToM, this paper offers important implications for marketers and parents alike, with help in designing more effective advertising campaigns that leverage brand symbolism to create positive associations with their products and brands to children, as well as recognizing the potential influence of brand symbolism on their children's attitudes and behavior towards certain products. Children with a more developed ToM tend to have a better understanding of brand symbolism and are more likely to make connections between a brand and its symbolic representation. In the context of food-related development, and with children's food preferences and choices shaped by various factors, researchers and practitioners can be shown a pathway to develop more effective strategies for promoting healthy food choices and addressing the obesity epidemic. In conclusion, the findings of this paper highlight the importance of considering children's ToM abilities when designing marketing strategies and the potential impact of brand symbolism on children's consumer behavior. Further research in this beneficial field that can explore these relationships in more detail should be focused on developing evidence-based interventions to promote healthy food choices and protect children from the potentially harmful effects of marketing messages. [ABSTRACT FROM AUTHOR]

Purpose: For over 15 years, Mental Health First Aid™ (MHFA) has successfully been delivered in Wales, United Kingdom, with growing interest in the MHFA programme and increasing course attendees. Trainers, aware of the need for support, know the importance of MHFA being accessible for different communities and learner groups. MHFA has always focused on increasing mental health literacy. One marginalised group, with lower mental health literacy than the general population, is Deaf people, a group with increased risk of mental health problems. This paper aims to provide insights about why Deaf people are twice as likely as hearing people to experience mental health problems. Design/methodology/approach: During this paper, the authors have used four focal points i) exploring situational contexts for Deaf people; ii) reasons why Deaf individuals are at greater risk of mental health problems; iii) the authors explore a project, "Hear Deaf", and implementation of MHFA Wales by Deaf MHFA trainers; and iv) initiatives to influence and impact on policymakers. Findings: During the project, nine MHFA courses were delivered to Deaf communities across different locations in Wales, often with information and advertisements circulated directly to Deaf communities through Deaf clubs, resulting in 120 Deaf people trained. The authors conclude with their own reflections as a researcher and an MHFA who work predominantly with Deaf communities. Originality/value: This paper provides a discussion on the specific risks for Deaf people around mental health and the importance of mental health promotion programmes for Deaf communities. Further research is needed regarding the impact of MHFA on Deaf populations. [ABSTRACT FROM AUTHOR]

Shared manufacturing is a new business form that focuses on all aspects of production and manufacturing, mainly relying on the shared manufacturing platform to achieve the optimal allocation of idle resources. For enterprises, in the process of deciding to lease idle resources, the pricing and advertising investment efficiency of the shared manufacturing platform is a valuable research issue. The shared manufacturing model in this paper consists of one manufacturer and one shared manufacturing platform, which will invest in cooperative advertising while the shared manufacturing process is completed. The cooperative advertising involves four models: the traditional cooperation model, the cost-sharing contract model, the revenue-sharing contract model, and the bilateral cost-sharing contract model. We investigate the impact of some key parameters on the prices and profits of the manufacturer and the shared manufacturing platform based on the differential game. The numerical examples demonstrate the viability of the model. Finally, we provide suggestions based on the decision-making of the manufacturer and the shared manufacturing platform under different cooperative advertising models. [ABSTRACT FROM AUTHOR]

In a strong competitive environment, differentiation from other manufacturers is essential to ensure the flow of sales and the increase of turnover. Advertising can differentiate the offer of the economic organization from similar products obtained by competitors. The objective of the paper is to identify the effects of advertising on the purchasing behavior of dairy products, based on the data obtained from a questionnaire conducted on a sample of 206 respondents. The research question is: what are the effects of advertising on dairy buying behavior? In order to achieve this objective, the answers of the analysis carried out are analyzed. The results of the research show that advertising has a significant impact on dairy buying behavior. Effective advertising campaigns increase the notoriety and attractiveness of dairy products, contributing to consumer loyalty. In general, consumers are more likely to choose intensively promoted dairy products, demonstrating the importance of advertising in the marketing strategy of producers. [ABSTRACT FROM AUTHOR]

Airports throughout the world are remodelling, expanding and upgrading to handle increasing travel demand and Salt Lake International Airport (SLC) is no exception. In 2020, SLC opened the first new hub airport built in the USA in the 21st century. There were many challenges along the way, such as a worldwide pandemic and an earthquake with an epicentre just miles away from the airport. Perhaps the most monumental task was to build a 4 million square foot airport adjacent to an operating one. But beyond navigating construction and operations, building support for a new airport — when the existing airport was so beloved in the community — created additional challenges. SLC's communication and marketing team was tasked with crafting messages to help the community navigate this change, while also educating, informing and engaging the public. This paper discusses how, in order to provide a roadmap for communicating through the massive construction project, a Strategic Communication and Marketing Plan was developed for The New SLC Redevelopment Program that outlined goals and audiences, messaging, branding, marketing, traditional and social media and video production. The paper presents how the campaign was rooted in research and continually adjusted based on feedback and other evaluation mechanisms. The first step in developing a comprehensive communication plan was to conduct research by surveying SLC's audiences prior to undertaking a branding programme. An important research component was to identify key audiences and stakeholders, including internal audiences — such as employees and tenants — to help spread the project's message through grass-roots efforts. Once feedback from the survey was compiled, a brand was developed that resonated with the intended audiences. Just as important was to develop strategic messaging to inform audiences, while also educating and engaging. Next, determining the most effect ways to deliver the message was key, and was done through a combination of advertising, events, press conferences and traditional and social media. [ABSTRACT FROM AUTHOR]

The United Nations 2030 Agenda for Sustainable Development calls for an urgent reduction of global water footprint. Communication is crucial to respond to this call. However, most water conservation communication campaigns use the knowledge deficit model and overlook persuasive techniques. This paper presents a mixed-method approach consisting of exploratory sequential qualitative (content) analysis followed by a quantitative (cluster) analysis. This approach was used to explore the communication strategies of 95 advertisements promoting water conservation in Latin America. Four widely used persuasion frameworks were analyzed: (1) the elaboration likelihood model (ELM), (2) prospect theory (gains vs. losses), (3) the action framework (i.e., do more vs. take less), and (4) the temporal distance frame. Regarding persuasive characteristics (ELM model), most ads excluded behavioral beneficiaries (58%) and included explicit (60%) and active (52%) messages. Virtually all ads (87%) had a denotative message. Surprisingly, only 3% and 43% of ads used social norms and an authority source, respectively. Regarding the communication strategy, 44% of ads used a loss frame, and 59% focused on the current generation. Cluster analysis was used to classify the sample of ads into homogeneous groups. This analysis leads to a better understanding of the profile of campaigns promoting water conservation. Four advertising profiles were identified: (1) Persuade to act (29%), (2) Motivate without scaring (35%), (3) Raise awareness of water problems (19%), and (4) Warn of water problems (17%). The paper offers a discussion of the implications for social marketers and directions for future research on how to design effective communication campaigns. [ABSTRACT FROM AUTHOR]

This study aims to select the physiological and neurophysiological studies utilized in advertising and to address the fragmented comprehension of consumers' mental responses to advertising held by marketers and advertisers. To fill the gap, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework was employed to select relevant articles, and bibliometric analysis was conducted to determine global trends and advancements in advertising and neuromarketing. The study selected and analyzed forty-one papers from the Web of Science (WoS) database from 2009–2020. The results indicated that Spain, particularly the Complutense University of Madrid, was the most productive country and institution, respectively, with 11 and 3 articles. The journal Frontiers in Psychology was the most prolific, with eight articles. The article "Neuromarketing: The New Science of Consumer Behavior" had the most citations (152 T.Cs). Additionally, the researchers discovered that the inferior frontal and middle temporal gyri were associated with pleasant and unpleasant emotions, respectively, while the right superior temporal and right middle frontal gyrus was connected to high and low arousal. Furthermore, the right prefrontal cortex (PFC) and left PFC were linked to withdrawal and approach behaviors. In terms of the reward system, the ventral striatum played a critical role, while the orbitofrontal cortex and ventromedial PFC were connected to perception. As far as we know, this is the first paper that focused on the global academic trends and developments of neurophysiological and physiological instruments used in advertising in the new millennium, emphasizing the significance of intrinsic and extrinsic emotional processes, endogenous and exogenous attentional processes, memory, reward, motivational attitude, and perception in advertising campaigns. [ABSTRACT FROM AUTHOR]

Regional policy is a package of interrelated measures and tools aimed at the moderation and elimination of disparities in the economic development of regions. Regional policy is an integral part of the macroeconomic policy of the state, and it is carried out in close cooperation with sectoral, structural, and urban policies. This paper is focused on entrepreneurial support in the creative industries at the national, regional, and local levels. It is also centered on the support of small and medium-sized enterprises and institutions that affect the business environment and can influence the support of creative industries, mainly advertising in the Žilina Region. The paper aims to determine the current state of entrepreneurial capital support in the creative industry. The paper is focused on analyzing and evaluating the research results in the advertising industry of the Žilina Region, which represents the mainstay of the creative industry. To achieve the paper's aim, a questionnaire survey was conducted. It was designed for advertising enterprises; specifically advertising agencies operating in the Žilina Region. Based on the research results, measures are to be proposed to promote business in the advertising industry at national, regional, and local levels. [ABSTRACT FROM AUTHOR]

This paper is titled Corporate Advertising by the Independent National Electoral Commission (INEC) in the 2023 General Elections in Nigeria. The paper seeks to examine how INEC, as a corporate organization, utilizes corporate advertising in the conduct of the 2023 general elections in Nigeria. The paper conceptualizes corporate advertising for clarity and a better understanding of the concept under review. Adopting the secondary method of data collection, the paper gathered relevant literature through books, journal articles, and the internet, among others. The study was anchored on the structural functionalism theory, which sees a society as a whole in terms of the function of its constituent elements, namely norms, customs, traditions, and institutions. INEC, as one of the institutions in our society, is saddled with the responsibility of conducting a free, fair, credible, and peaceful election that will produce credible, promising, and good leaders for the good of the society as a whole. The study also established that INEC engages in corporate advertising to promote its causes, raise awareness about its mission and programs, attract support and voter participation, and generate public interest and engagement. The study, therefore, concluded that the effect of advertising on corporate image is extremely vital for any organization. This is due to the fact that it stimulates consumer demand for their products or services, which eventually leads to an increase in sales or patronage levels, resulting in a high profit or a good reputation. [ABSTRACT FROM AUTHOR]

For an academic field to remain vital, it is necessary to reflect upon its conceptual foundations and learn from adjacent disciplines. On that note, aesthetics can provide significant insights into advertising. While aesthetic elements have received attention in advertising research, no systematic attempts have been made to provide a comprehensive overview of this literature. The purpose of this conceptual article is to bring different branches of aesthetic theory into advertising studies. Marketers have historically focused on product functionality and often appeal to consumers through explicit messages. This article fills an important gap by delineating and advocating the conceptual foundation of advertising aesthetics as a research area worthy of further attention. In short, we understand advertising aesthetics as the artlike properties of and sensory responses to ads. A review of 309 papers provides the thematic outline of the study. Seven key themes are identified: (1) the nature of advertising aesthetics, (2) advertising creativity, (3) textuality, (4) social aesthetics, (5) cross-cultural differences, (6) the role of media in creating aesthetic opportunities, and (7) aesthetic categories beyond the beautiful and sublime. These themes offer a novel way of exploring contemporary issues in advertising. The article concludes with suggestions for future research. [ABSTRACT FROM AUTHOR]

This paper critically explores the use of satire and humour by fast-foods outlets in South Africa and Zimbabwe to advertise and market their menu through digital media platforms, Facebook and Twitter. Using Nando's South Africa and Mambo's Chicken, in Zimbabwe, as case studies, we examine how satire and humour are used as advertising strategies, and as a reflection of these countries' economic and political environments. Consumers are overwhelmed with information coming from different sources such as Television, radio, newspapers and Internet. The paper's theoretical approach is gleaned from advertising and satire. We argue that through their encounter with food, consumers tend to understand the reason behind their 'empty stomach', and mediate on prevailing socio-political and economic issues. [ABSTRACT FROM AUTHOR]

In the 2022 study, together with Paul McFadden and Kostas Skenderis, I analyzed tree-level 3- and 4-point Witten diagrams (amplitudes) of scalar operators in anti-de Sitter space in momentum space. This paper constitutes its extension to Witten diagrams with bulk interactions involving spacetime derivatives. In d = 3 boundary dimensions the Witten diagrams involving conformally coupled and massless scalars can be evaluated in closed form. Such cases are of interest in holographic cosmology and correspond to dual operators of conformal dimensions ∆ = 2 and 3 respectively. I present explicit formulae for all such amplitudes and provide a Mathematica package serving as the repository of all the results. I discuss renormalization issues and show that, contrary to the expectation, even finite correlators may acquire non-trivial renormalization effects. [ABSTRACT FROM AUTHOR]

Consumers show reluctance towards the purchase of remanufactured products. For that, previous studies have emphasized the need for advertising in popularizing the remanufactured products among the consumers. In addition, advertising plays an important role in influencing the parameters of the closed-loop supply chain (CLSC) like pricing, collection rate, the profit of each member, and total supply chain profit. Nevertheless, the literature is devoid of studies that analyze the impact of advertising on the performance of CLSC under the competitive scenario. Therefore, the authors aim to address this research gap. This paper proposes a Stackelberg game model that investigates the impact of advertising on the CLSC under the following three competitive scenarios: (1) advertising by the manufacturers, (2) advertising by the retailer, (3) advertising by the manufacturers and the retailer simultaneously. The results reveal that total supply chain profit and collection rate is maximum if advertising is done by both manufacturers and a retailer simultaneously followed by the case of advertising by the manufacturers and is least for the case of advertising by the retailer. It is also observed that all three cases of advertising create a positive impact on the environment and enhance the profit of the supply chain in comparison to the case of non-advertising. Further, this paper presents the sensitivity analysis to understand the impact of market size, price elasticity, cross-price elasticity, and purchase cost on the total supply chain profit for all the three instances of advertising. [ABSTRACT FROM AUTHOR]

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of electronic advertising in Saudi Arabia. The main purpose of this research is to explore the impact of internet advertising on companies' visits to stores through an exploratory study. The systematization of literary sources and approaches for solving electronic advertising problems indicates that new mediating and moderating variables could have an impact on the relation between Internet advertising and visits to stores. In this research, the disposition to visit the point of sale is assimilated as a mediating construct rather than an implication with the product as a moderating variable. The relevance of this scientific problem decision is that this investigation of the consequences of electronic advertising for offline customer comportment in Saudi Arabia is unprecedented research that seeks to address this interesting question. The investigation of the role of online advertising and the impact of mediating and moderating variables on the visit to the store in the paper was carried out in the following logical sequence: the data were collected via an electronic survey. Of the 500 randomly selected Internet users in Saudi Arabia, only 350 responses were valid. This research used a structural equation model and multigroup analysis to examine the direct and indirect influences of variables. This paper presents the results of an empirical analysis that revealed a positive relation between internet advertising and visits to points of sale. The disposition to visit the point of sale mediates the relationship between Internet advertising and concrete visits to the store. The effect of the product moderates the effect of internet advertising on the disposition to visit the point of sale in Saudi Arabia. The research empirically confirms and theoretically proves that Saudi shoppers fine online advertising to be attractive when this advertising must have some actions and concepts flash. Therefore, Saudi directors should follow this form and use an effective mixture of content and animation. The e-shoppers who are involved are persons who have little engagement; for this reason, they are simply concerned about the tools of the publicity communication. [ABSTRACT FROM AUTHOR]