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The article focuses on the changes within 'The Journal of Experimental Biology." Raul Suarez has been designated to handle manuscripts in metabolic physiology and Janis Weeks to handle submissions in neurophysiology. There is an increase emphasis on rapid electronic publishing. Thus, contributing authors of each paper are allowed to distribute the link to anyone requesting a copy of their paper. Michaela Handel has been appointed as a managing editor.

The article discusses how publishing and scientific landscape are evolving taking advantage of online world, ways to disseminate research and by communicating with scientific community. It highlights the infancy of article-level metrics, mentions that journal's usage data can be accessed by clicking on the 'Article Usage Statistics' link in the 'Article Metrics' section within every article, and highlights actions that the journal can take to increase the online visibility of its articles.