1. Viability and Profile of the Consumerist Segment.
- Author
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Bourgeois, Jacques C. and Barnes, James G.
- Subjects
CONSUMER education ,CONSUMERISM ,CONSUMER attitudes ,SOCIAL movements ,ECONOMIC consumption & ethics ,SOCIOECONOMIC factors ,LIFESTYLES ,CONSUMER protection ,MASS mobilization ,ENVIRONMENTALISM ,EDUCATION & society ,HISTORY - Abstract
This paper presents a profile of the consumerist and tests for significant differences between the consumerist and the average consumer. The findings suggest that the consumerist differs significantly on socioeconomic, life style, attitudinal, readership, and listenership variables, while constituting a sizeable segment (15 percent) of the population. [ABSTRACT FROM AUTHOR]
- Published
- 1979
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